{"id":70691,"date":"2022-05-27T04:27:00","date_gmt":"2022-05-27T02:27:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/how-to-promote-design-and-creativity-with-an-online-contest-for-kids\/"},"modified":"2024-07-12T13:34:16","modified_gmt":"2024-07-12T11:34:16","slug":"how-to-promote-creativity-with-online-kids-contest","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/how-to-promote-creativity-with-online-kids-contest\/","title":{"rendered":"How to Promote Design and Creativity with an Online Contest for Kids"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The agency<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo-picnic.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-33817\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"http:\/\/www.thepicnic.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Picnic<\/a>&nbsp;was formed in 2012 as a digital communication and marketing company, in a collaborative and interdependent relationship with the Reclam agency. Their aim is to provide a breath of fresh air to Galicia\u2019s digital communication landscape. Not only is the company open to new channels and trends, but it also seeks to improve them. Picnic accompanies clients in their day-to-day endeavors and strives to satisfy their needs and aspirations.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The clients<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/logo-federacion.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-33818\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\">The&nbsp;Federation of Associations and Guilds of Jewelers, Silversmiths, and Watchmakers of Galicia is a non-profit business organization that brings together merchants, wholesalers, manufacturers, artisans, jewelry designers, silverware, and watchmaking. Its territorial scope covers the Autonomous Community of Galicia. It was founded in 1984, by representatives of the various associations that formed part of it back then.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/colegio-xoiaria.webp\" alt=\"\" loading=\"lazy\" class=\"wp-image-33819\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.coxga.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Professional College of Jewelry, Goldsmithing, Silversmithing, Watchmaking, and Gemology of Galicia<\/a>, established in 2007 as an open-door entity, both for professionals and the wider public, is a public law corporation of a professional nature, endowed with its own legal status and total capacity to act for the fulfillment of its purposes and the exercise of its functions, created by Law 9\/2006 of December 1, and protected by the Constitution, the Statute of Autonomy of Galicia, and the legislation of professional associations.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The central focus of the campaign: an online jewelry design contest for kids<\/h2>\n\n\n\n<p>The Galician Federation of Jewelers, Silversmiths, and Watchmakers, in collaboration with the Official Jewelry College of Galicia, convened the XII edition of the school design contest \u201cDesign a Piece of Jewelry for Your Mom,\u201d aimed at pre-school and primary school students from Galicia aged up to 12, to celebrate Mother\u2019s Day.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/concurso-infantil.webp\" alt=\"children's contest organized with easypromos\" loading=\"lazy\" class=\"wp-image-33820\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>The project was first launched in 2010 and has proved hugely successful. Its aims are to <strong>promote artistic expression from an early age<\/strong>, awaken curiosity in children about the world of design, and <strong>bring a profession that has deep roots in Galician tradition<\/strong> closer to the public.<\/p>\n\n\n\n<p>In addition, by encouraging this fun process of creation, which <strong>culminates in the manufacture of winning designs by professional jewelers<\/strong>, organizers are enabling young designers to see a practical application of their creativity, thus providing support to their training.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/joyas.webp\" alt=\"contest for children \" loading=\"lazy\" class=\"wp-image-33821\" style=\"width:479px;height:700px\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organizers\u2019 promotional strategy<\/h2>\n\n\n\n<p>By collaborating on the 12th edition of the project, the Galician Federation of Jewelers, Silversmiths, and Watchmakers looked to <strong>reach<\/strong> <strong>a large potential audience in the most welcoming way possible, generating a positive emotional connection with participants<\/strong>. This is amplified by the fact that <strong>the contest is linked to Mother\u2019s Day<\/strong>, a date of great importance in the sector represented by the Federation and by COXGA, the Official Jewelry College of Galicia.<\/p>\n\n\n\n<p>The very weight of its history gives this contest an important place in the calendar of possible activities for students from participating schools.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The online kids&#8217; contest<\/h2>\n\n\n\n<p>The school design contest \u201cDesign a Piece of Jewelry for Your Mom\u201d is part of the annual plan of actions of the Galician Federation of Jewelers, Silversmiths, and Watchmakers, aimed at highlighting the <strong>importance of purchasing products<\/strong> in establishments <strong>that provide a guarantee of service and product<\/strong>. The contest targets the autonomous community of Galicia in northern Spain.<\/p>\n\n\n\n<p>After a two-year hiatus, the organizers decided to adapt to the changing times by turning their offline school-based contest into an online one.<\/p>\n\n\n\n<p>To organize this digitalization of the contest in such a way as to guarantee reliability and professionalism, organizers collaborated with the Reclam agency which used the <a href=\"https:\/\/www.easypromosapp.com\/photo-contest\/\">Easypromos Photo Contest app<\/a> for the initial phase of the project.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/concurso-dibujo-infantil-online.webp\" alt=\"online children's contest example\" loading=\"lazy\" class=\"wp-image-33822\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Features of the app used for the children&#8217;s contest<\/h2>\n\n\n\n<p>The agency chose to use the Easypromos app for various reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a <strong>photo gallery<\/strong> of the designs created by participating children in<strong> four age categories <\/strong>(0 to 4, 5 to 7, 8 to 10, and 11 to 12).<\/li>\n\n\n\n<li>the possibility to&nbsp;<strong>collect votes for each design <\/strong>and display them from most to least voted until the moment of selection of the ten most voted designs in each category. <\/li>\n\n\n\n<li>the app facilitated the management of the whole process. It also made dealing with any incidents like errors or duplicated uploads straightforward.<\/li>\n<\/ul>\n\n\n\n<p>Once the final selection of the <strong>ten most-voted designs in each of the four categories<\/strong> was completed, the contest jury selected <strong>ten more designs for each age group<\/strong>, so that the total number of finalists was 80. All of these had a chance to win one of the three prizes in each category, making a total of twelve, and the objective was to make the design into a finished piece of jewelry\u2014the perfect Mother\u2019s Day gift. The awards ceremony took place at a gala in Santiago de Compostela a few days after the end of the contest.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Promoting the contest<\/h2>\n\n\n\n<p>To promote the \u201cDesign a Piece of Jewelry for Your Mom\u201d contest, COXGA used its social network profiles on Facebook and Instagram. In order to boost organic posts, the organizers ran <strong>ad campaigns. <\/strong>Special emphasis was placed on the aesthetics of the posts and ads, with <strong>striking graphics and clear, engaging texts<\/strong> generated by the Reclam agency.<\/p>\n\n\n\n<p>After finalizing the children\u2019s contest, COXGA published images of the winning pieces of jewelry and their social media profiles.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/en\/wp-content\/uploads\/entrega-premios.webp\" alt=\"children's contest online\" loading=\"lazy\" class=\"wp-image-33823\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results of the campaign<\/h2>\n\n\n\n<p>A <strong>total of 1,550 students <\/strong>participated in the contest, an impressive achievement considering the novelty of the online project and shorter participation period\u2014barely one month\u2014compared with previous editions of the contest. A grand total of <strong>27,862 votes were cast.<\/strong><\/p>\n\n\n\n<p>During COXGA\u2019s social media campaign, <strong>the contest page was viewed<\/strong> <strong>3,893 times<\/strong>; the campaign reached 118,336 users with 497,032 impressions. 3,486 users shared the contest on WhatsApp and 1,272 on Facebook.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In summary, the organizers\u2019 main objective\u2014changing the mode of participation to reach beyond schools and families\u2014was achieved. Feedback from participants, both students, and parents, was highly positive, and that alone is a reason for satisfaction. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testimonial<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\"><em>When organizing a contest for children, you can never take too many precautions. The procedure must be reliable, easy to understand, simple to execute, and offer every guarantee. Thanks to Easypromos, the development of the school design contest \u201cDesign a Piece of Jewelry for Your Mom,\u201d organized by the Galician Federation of Jewelers, Silversmiths, and Watchmakers in collaboration with the Official Jewelry College of Galicia, was exemplary and a huge success in terms of participation.<\/em><\/blockquote>\n\n\n\n<p><strong>\u2013 Paco Gallego \u2013<\/strong><\/p>\n\n\n\n<p>Content &amp; Community Manager of PicNic<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"There have already been 12 editions of the jewelry contest for kids \u201cDesign a Piece of Jewelry for Your Mom,\u201d organized by the Galician Federation of Jewelers, Silversmiths and Watchmakers, and the Official Jewelry College of Galicia. This year, organizers ran the first online edition of the contest. To ensure that this transition from an offline contest to an online one ran as smoothly as possible, they used Easypromos tools. Find out how to encourage children\u2019s creativity while promoting your brand or sector through an online contest for kids.\n","protected":false},"author":18,"featured_media":70692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4765],"tags":[],"class_list":{"0":"post-70691","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-cases"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Promote Design and Creativity with an Online Contest for Kids<\/title>\n<meta name=\"description\" content=\"PICNIC organized an online contest for kids. Families participated online and voting system was used to choose the winners. 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