{"id":72409,"date":"2022-11-28T13:09:01","date_gmt":"2022-11-28T12:09:01","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/examples-of-giveaways-on-instagram-stories\/"},"modified":"2026-10-06T09:40:39","modified_gmt":"2026-10-06T07:40:39","slug":"examples-ig-stories-giveaways","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/examples-ig-stories-giveaways\/","title":{"rendered":"How to Run an Instagram Story Giveaway: Examples and Tips"},"content":{"rendered":"\n

These are two different participation mechanics, and each requires a different approach to communication and promotion. In this article, we\u2019ll look at real Instagram Story Giveaway examples, explain how each mechanic works, and share practical ways to promote your giveaway and encourage participation.<\/p>\n\n\n\n

With the Instagram Story Giveaway<\/a> from Easypromos, you can import eligible interactions from Instagram and randomly select winners once participation has ended.<\/p>\n\n\n\n

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Types of Instagram Story Giveaways: Replies and Mentions<\/h2>\n\n\n\n

Before looking at the examples, it helps to distinguish between the two main participation mechanics.<\/p>\n\n\n\n

Story Reply Giveaway<\/strong>
In this type of giveaway, users participate by replying to one or more Stories published by your brand. Once participation has ended, you can import replies received during a period of up to 30 days and choose which Stories to include in the giveaway.<\/p>\n\n\n\n

This is a simple way to encourage direct interaction with your community. You can ask participants to answer a question, choose an option, share a preference, or simply reply to the Story.<\/p>\n\n\n\n

Story Mention Giveaway<\/strong>
In this mechanic, users participate by publishing a Story from their own account and mentioning your brand\u2019s Instagram profile. Easypromos can retrieve mentions received during a period of up to 30 days and include those users in the giveaway. The participant\u2019s profile must be public for the mention to be detected. <\/p>\n\n\n\n

This format is especially useful when you want participants to create and share content connected to your brand, product, experience, or event.<\/p>\n\n\n\n

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Instagram Story Reply Giveaway Examples<\/h2>\n\n\n\n

In the following examples, users enter by replying to a Story published by the brand. This mechanic creates direct interaction and can help increase visibility by encouraging users to engage with the brand\u2019s Stories.<\/p>\n\n\n\n

Casa del Libro: enter by replying to a Story<\/h3>\n\n\n\n

Casa del Libro, a major bookstore chain in Spain, used Stories to promote the launch of La noche que nos escuchamos<\/em> by author Albert Espinosa. To enter, users simply had to reply to the Story published by the brand. Once the participation period ended, Casa del Libro ran the giveaway and selected five winners.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

The key takeaway is that a Story reply can keep participation very simple while still tying the giveaway directly to the campaign or product being promoted.<\/p>\n\n\n\n

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Why this works: asking users to reply to a Story creates a clear, low-friction interaction and gives the brand an easy way to connect participation with a specific question, product, or campaign theme.<\/p>\n<\/blockquote>\n\n\n\n

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Covir\u00e1n: use a question to start a conversation<\/h3>\n\n\n\n

Covir\u00e1n, a Spanish supermarket cooperative and food distributor, used Halloween as the theme for a Story Reply Giveaway. In addition to entering the giveaway, participants had to reply with the name of their favorite horror movie. This connected the interaction directly to the seasonal campaign and encouraged users to share an opinion. After the giveaway, Covir\u00e1n announced the winners in a Story and saved the main campaign information in a Story Highlight.<\/p>\n\n\n

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\"Example<\/a><\/figure>\n<\/div>\n\n\n

The key takeaway is that the reply does not have to be generic. A simple question can create conversation around a campaign, seasonal moment, or product while still keeping participation easy.<\/p>\n\n\n\n

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Instagram Story Mention Giveaway Examples<\/h2>\n\n\n\n

In the following examples, participation happens from the user\u2019s own profile. To enter, participants publish a Story and mention the brand. This mechanic can extend campaign visibility because the participation is also shown to the user\u2019s own audience.<\/p>\n\n\n\n

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Carn\u00e9 Joven Madrid: turn participation into a simple game<\/h3>\n\n\n\n

Carn\u00e9 Joven Madrid, a youth card program in the Madrid region, used Stories as part of an Advent Calendar campaign. Each day featured a different activity. In one of them, users had to take a screenshot of a color wheel, share the result in their own Story, and mention the brand. The different colors were linked to the available prizes.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

The key takeaway is that you can add a small interactive mechanic before asking users to publish their Story. The result gives participants a clear reason to create and share content.<\/p>\n\n\n\n

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Hai Swimwear: connect participation with product discovery<\/h3>\n\n\n\n

Hai Swimwear, a Taiwanese swimwear brand, celebrated reaching 10,000 followers with a Story Mention Giveaway designed around its product catalog.<\/p>\n\n\n\n

To participate, users chose a swimsuit from the brand\u2019s feed, reposted it in their own Story while mentioning Hai Swimwear, and explained in a comment why they liked it. The brand selected one winner each week over several weeks and promoted the giveaway with a short Story video explaining the participation process step by step.<\/p>\n\n\n

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\"Example<\/a><\/figure>\n<\/div>\n\n\n

The key takeaway is that a Story Mention Giveaway can do more than generate visibility. By asking users to choose and share a specific product, the mechanic also encourages participants to browse the brand\u2019s feed and express their preferences.<\/p>\n\n\n\n

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Bebang Halo Halo: turn participants into brand advocates<\/h3>\n\n\n\n

Bebang Halo Halo, a restaurant brand in the Philippines, asked users to post a Story featuring halo-halo, a traditional Filipino shaved ice dessert, and mention the brand to enter the giveaway.<\/p>\n\n\n\n

The brand then reshared some of the participating Stories on its own profile and later announced the winners in a feed post. This extended the campaign beyond the original entries and gave participants additional visibility.<\/p>\n\n\n

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\"Instagram<\/a><\/figure>\n<\/div>\n\n\n

The key takeaway is that a Story Mention Giveaway can encourage users to create authentic brand-related content and expose the campaign to their own followers at the same time.<\/p>\n\n\n\n

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How to Promote an Instagram Story Giveaway<\/h2>\n\n\n\n

The best promotion strategy depends on how users enter. A Story Reply Giveaway needs to drive people to the Stories published by your brand, while a Story Mention Giveaway needs to clearly explain what participants should publish from their own accounts. Pasted text<\/p>\n\n\n\n

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How to promote a Story Reply Giveaway<\/h3>\n\n\n\n

Because participation happens in your own Stories, focus on making the mechanic easy to find and understand.<\/p>\n\n\n\n

You can:<\/p>\n\n\n\n