{"id":72460,"date":"2023-01-03T07:45:36","date_gmt":"2023-01-03T06:45:36","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/?p=72460"},"modified":"2026-01-02T09:48:13","modified_gmt":"2026-01-02T08:48:13","slug":"blue-monday-giveaway-ideas-to-cheer-up-your-audience","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/","title":{"rendered":"Blue Monday giveaway ideas to cheer up your audience"},"content":{"rendered":"\n<p>The first thing to consider is what kind of promotion or giveaway is the most appropriate, participation dynamics, and what kind of prize to offer. Hence, you could run a Social Media giveaway and ask your followers to like or comment to participate. Or maybe a simple Entry Form Giveaway with an attractive prize. Finally, if you want to provide your audience with a little challenge and a bit of fun, why not a gamified promotion with a final prize draw for participants?<\/p>\n\n\n\n<p>Let\u2019s take a look at <strong>5 examples of<\/strong> <strong>Blue Monday Giveaways<\/strong> to cheer up your audience!<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blue Monday Giveaways on Social Media<\/h2>\n\n\n\n<p>Social Media provides the biggest platform to interact with your audience and start a conversation. Social Media Giveaways give participants and brands the chance of communicating directly and can potentially have a very wide reach as participants themselves share the giveaway with their own community.<\/p>\n\n\n\n<p>A comment-based <a class=\"ek-link\" href=\"https:\/\/www.easypromosapp.com\/giveaway-applications\/\">giveaway on Instagram, Facebook, or Twitter<\/a> is always a good idea. Take a look at these three examples of social media giveaways:<\/p>\n\n\n\n<p>SPC is a company that develops home technology solutions. The used Blue Monday to launch an Instagram Giveaway aimed at drawing traffic to their website and to promote their products. To participate, users had to visit the website, choose the product they would like to win, and mention it on the giveaway post on Instagram.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-spc-spain.webp\" alt=\"Instagram Blue Monday giveaway\" loading=\"lazy\" class=\"wp-image-106034\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-spc-spain.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-spc-spain-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-spc-spain-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-spc-spain-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>The home paint brand Principado, also thought of engaging their audience with a Blue Monday Giveaway on social media. To participate, users had to comment and tag a friend. This participation dynamic is useful to make your giveaway go viral.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-pintura.webp\" alt=\"Blue Monday comment based giveaway\" loading=\"lazy\" class=\"wp-image-106040\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-pintura.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-pintura-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-pintura-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-pintura-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>In this example, the brand Mole Valley Farmers, offered its followers the chance to win a hamper of their products to make Blue Monday a happy day simply by liking and commenting on the post.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-giveaway-mole-valley.webp\" alt=\"blue monday giveaway on Facebook\" loading=\"lazy\" class=\"wp-image-72482\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-giveaway-mole-valley.webp 1024w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-giveaway-mole-valley-300x158.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-giveaway-mole-valley-768x405.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-giveaway-mole-valley-390x206.webp 390w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-giveaway-mole-valley-820x432.webp 820w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Want to set up and launch a Blue Monday giveaway in minutes? Use our ready-made <a href=\"https:\/\/www.easypromosapp.com\/interactive-promotion-examples\/\">templates for Instagram and Facebook<\/a> and be done in minutes.<\/p>\n<\/blockquote>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gamified promotion with a final prize draw<\/h2>\n\n\n\n<p>Nothing like a fun game to <b>cheer up and engage your audience<\/b>. With Easypromos you can choose from different fun and engaging games to captivate your audience. Challenge your audience to be the top ranked players by offering a prize to the players with the highest scores or simply carry out a final prize draw among all registered participants and leave no one out.<\/p>\n\n\n\n<p>All the <a href=\"https:\/\/www.easypromosapp.com\/game-applications\/\">Easypromos game apps<\/a> can be <b>fully customized in appearance and functionality<\/b>. You can use your brand image, colors, or products to customize how the games look. Additionally, you can configure the registration form to include the information fields that you want and set the configuration of the game to show the registration form before playing, after playing, or if your aim is to simply entertain your audience, with no registration needed at all.<\/p>\n\n\n\n<p>Let\u2019s look at an example of a Blue Monday giveaway with registration. The supermarket brand HiperDino organized a giveaway to reward customers who had made purchases through its website. It generated high-quality leads through the registration form, while also gaining insights into its most loyal customers. To participate, users had to complete the form and include their online order number.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-hiperdino.webp\" alt=\"Blue Monday giveaway with registration\" loading=\"lazy\" class=\"wp-image-106048\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-hiperdino.webp 800w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-hiperdino-300x169.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-hiperdino-768x432.webp 768w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-hiperdino-390x219.webp 390w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Distribute coupon codes or instant win prizes associated with a purchase<\/h2>\n\n\n\n<p>Shopping is a definite mood lifter, so why not add a little extra excitement to the shopping experience by <b>giving customers a chance to win a discount for their next purchase or a prize<\/b>. Our Spin the Wheel app is an all-time favorite, but certainly not the only one. A digital Scratch&amp;Win or a game of Reveal&amp;Win are as exciting and fun. Check out all of our apps to distribute <a class=\"ek-link\" href=\"https:\/\/www.easypromosapp.com\/instant-prizes\/\">Instant Win prizes<\/a> here.<\/p>\n\n\n\n<p>Here\u2019s an example of a promotion that rewarded participants with a coupon for their next purchase.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-cupon.webp\" alt=\"Blue Monday promotion example\" loading=\"lazy\" class=\"wp-image-72454\" style=\"width:540px;height:540px\" srcset=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-cupon.webp 720w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-cupon-300x300.webp 300w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-cupon-150x150.webp 150w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-cupon-80x80.webp 80w, https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/blue-monday-cupon-390x390.webp 390w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>We hope you find these examples useful and inspiring for your Blue Monday giveaway or promotion. If you have any questions or doubts, contact us via\u00a0<a class=\"ek-link\" href=\"https:\/\/www.easypromosapp.com\/live-chat\/\">live chat<\/a>. We will be happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"The Holiday Season is one of the most intense times of the year and getting back to the everyday routine might not be an easy feat. It might, in fact, seem like an uphill struggle and that\u2019s why Blue Monday is said to be the saddest day of the year due to factors such as cold weather and holiday fatigue. Whatever the reason, setting up a promotion aimed at cheering up your audience will make them feel how much you care for them, provide a positive brand experience, and do wonders for your reputation.\n","protected":false},"author":18,"featured_media":72437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7057],"tags":[],"class_list":{"0":"post-72460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-promotion-examples"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blue Monday giveaway ideas to cheer up your audience<\/title>\n<meta name=\"description\" content=\"A Blue Monday giveaway might be the best way to cheer up your audience on the saddest day of the year. Here are some ideas and resources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue Monday giveaway ideas to cheer up your audience\" \/>\n<meta property=\"og:description\" content=\"A Blue Monday giveaway might be the best way to cheer up your audience on the saddest day of the year. Here are some ideas and resources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Easypromos Blog: digital engagement strategies and examples for brands\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-03T06:45:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-02T08:48:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/xxss-blue-monday-promotion-ideas-to-cheer-your-audience-up.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marta Roura\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Roura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/\"},\"author\":{\"name\":\"Marta Roura\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/0f7c975a32f969ec32760463517e1e33\"},\"headline\":\"Blue Monday giveaway ideas to cheer up your audience\",\"datePublished\":\"2023-01-03T06:45:36+00:00\",\"dateModified\":\"2026-01-02T08:48:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/\"},\"wordCount\":685,\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/600x400-blue-monday-promotion-ideas-to-cheer-your-audience-up.webp\",\"articleSection\":[\"Promotion examples\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/\",\"url\":\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/\",\"name\":\"Blue Monday giveaway ideas to cheer up your audience\",\"isPartOf\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/blue-monday-giveaway-ideas-to-cheer-up-your-audience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwcdn.cstmapp.com\/blog\/wp-content\/uploads\/600x400-blue-monday-promotion-ideas-to-cheer-your-audience-up.webp\",\"datePublished\":\"2023-01-03T06:45:36+00:00\",\"dateModified\":\"2026-01-02T08:48:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.easypromosapp.com\/blog\/en\/#\/schema\/person\/0f7c975a32f969ec32760463517e1e33\"},\"description\":\"A Blue Monday giveaway might be the best way to cheer up your audience on the saddest day of the year. 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