{"id":80286,"date":"2023-04-13T08:35:00","date_gmt":"2023-04-13T06:35:00","guid":{"rendered":"https:\/\/www.easypromosapp.com\/blog\/?p=80286"},"modified":"2025-08-14T10:01:09","modified_gmt":"2025-08-14T08:01:09","slug":"user-id-and-login-systems-for-online-promotions","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/en\/user-id-and-login-systems-for-online-promotions\/","title":{"rendered":"User ID and login systems for online promotions"},"content":{"rendered":"\n

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Identification via Access Code<\/h2>\n\n\n\n

When running marketing campaigns and lead-generation initiatives, ensuring the authenticity of your participants is key. That\u2019s why it\u2019s essential to use features that enable secure user verification.<\/p>\n\n\n\n

In this case, we\u2019ll walk you through how to validate participants\u2019 email addresses using the access-code method<\/b>. With this approach, users receive a unique 4-digit temporary code in their inbox, which they must enter to confirm their identity. This is the safest and most recommended method of email validation.<\/p>\n\n\n\n

How does it work? Upon registering for the promotion, the participant will instantly receive a validation email with a code. To confirm their email address, they simply enter the code provided into the promotion\u2019s verification field. Once validated, their email is confirmed, and they can seamlessly continue with the participation process.<\/p>\n\n\n

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\"Identification<\/figure>\n<\/div>\n\n\n


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Identification via participants’ email<\/h2>\n\n\n\n

In this option, you will be able to configure the promotion with a two-step verification<\/b> process. This means users will have to access their email to validate the email address<\/b> used to register. This becomes especially relevant when the objective is to gather new high-quality leads for email marketing actions.\u00a0<\/p>\n\n\n\n

The first time users register, the system will present them with a registration form to enter their personal information and accept the terms and conditions, and privacy policy, and grant their consent to receive commercial emails from the organizing brand. This registry form is 100% customizable, and the organizers can include as many fields as they wish. <\/p>\n\n\n\n

If the promotion allows for several participations, e.g, a game with daily participation, users can access only with their login credentials with no need to register again. <\/p>\n\n\n\n

With Easypromos, the login process does not require a password. This is to avoid forcing the user to remember and introduce a password for what is an occasional activity. Identity verification is carried out through a validation email sent to the user\u2019s email address. If users participate from a device where they have an active session, they won\u2019t have to log in again to participate as the system will recognize them as registered users.<\/p>\n\n\n\n

\"Login<\/figure>\n\n\n\n
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Get a feel of the user experience with this DEMO of a giveaway with Linkedin social login<\/a>.
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Social login identification<\/h2>\n\n\n\n

Another very common way to identify and register users in a promotion is the social login<\/b>. This allows users to identify themselves to participate in the promotion by using their social media credentials. With Easypromos, you can offer participants the possibility to identify themselves using their Facebook, Google, TikTok, Linkedin, or Twitch accounts<\/b>. The promotion editor allows you to easily activate or deactivate these login options. <\/p>\n\n\n\n

Social login can improve the user experience<\/b>, increase conversion rate, improve security, and provide valuable data for marketing and loyalty-building campaigns. This option is particularly interesting if you wish to run a promotion exclusively on one social network<\/b> and aim to gather user data of a specific network. For instance, if your objective is to gather contact details of Linkedin users, you can set the Linkedin login as the only available option. <\/p>\n\n\n\n

In contrast, social login can also present some disadvantages. Such as depending on third parties, data security, and privacy concerns from some users, as well as the possibility that the users\u2019 information on the social network might be obsolete. For example, gathering email accounts from Facebook might mean that some users do not use that account anymore, making it impossible to contact them.<\/p>\n\n\n\n

\"Login<\/figure>\n\n\n\n
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Try this DEMO to see how the Easypromos’ mobile phone number identification with SMS validation<\/a> works.
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Identification with mobile phone number and sms validation<\/h2>\n\n\n\n

Yet another way to facilitate the identification of users who wish to participate in the promotion or giveaway is to activate mobile phone authentication and sms validation<\/b>. Most online promotion participants access them through their phones. Hence, this identification mode helps conversion. <\/p>\n\n\n\n

Its main advantage is that it facilitates<\/b> the identification process<\/b> for those who don\u2019t usually use their email. It might be more beneficial to ask target audiences with certain habits and digital competencies to register with their mobile phone number and validate their entry with the sms they receive.  <\/p>\n\n\n\n

Your marketing strategy can be another reason to prioritize mobile phone number identification<\/b>. As common as it is to nurture marketing databases with participants\u2019 emails, you can also opt for an sms marketing campaign. In such a case, asking for and validating participants\u2019 mobile phone numbers will provide you with a phone number database that can be used to build a marketing list <\/b>for SMS, Whatsapp Business, or any other mobile phone-based channel.<\/p>\n\n\n\n

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The mobile phone login option has an additional cost as it requires sending and SMS for each identification.<\/p>\n<\/blockquote>\n\n\n\n

SMS identification is an authentication process that uses mobile phones as a means of verification. The steps of this process are:<\/p>\n\n\n\n