{"id":13958,"date":"2016-11-25T18:13:31","date_gmt":"2016-11-25T18:13:31","guid":{"rendered":"http:\/\/www.easypromosapp.com\/blog\/?p=13958"},"modified":"2023-07-21T10:34:09","modified_gmt":"2023-07-21T08:34:09","slug":"un-sorteo-en-facebook-genera-un-1000-mas-de-engagement","status":"publish","type":"post","link":"https:\/\/www.easypromosapp.com\/blog\/un-sorteo-en-facebook-genera-un-1000-mas-de-engagement\/","title":{"rendered":"Un sorteo en Facebook genera un 1000% m\u00e1s de engagement"},"content":{"rendered":"\n<p class=\"has-text-align-left\">Estas son las principales conclusiones a las que llega el estudio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El post de un sorteo en FB recibe un incremento medio de los \u201cMe Gusta\u201d del 700%.<\/li>\n\n\n\n<li>El post de un sorteo en FB recibe un incremento medio de los comentarios en la publicaci\u00f3n superior al 1.800%<\/li>\n\n\n\n<li>El post de un sorteo en FB aumenta el n\u00ba de veces que se comparte el post en m\u00e1s del 1300%.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left\">Otro dato a tener en cuenta es el <strong>incremento del n\u00ba de fans<\/strong> que se consigue con un sorteo, que aumenta en un 10% de promedio para p\u00e1ginas con n\u00ba de fans entre 1.000 y 10.000.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.easypromosapp.com%2Fblog%2F%3Fp%3D13958&#038;text=Una%20publicaci%C3%B3n%20de%20Facebook%20basada%20en%20un%20sorteo%20recibe%20de%20media%20un%201000%25%20m%C3%A1s%20de%20interacciones%20que%20otra%20publicaci%C3%B3n%20est%C3%A1ndar%20%23EstudioEasypromos&#038;via=easypromos&#038;related=easypromos' target='_blank'rel=\"noopener noreferrer\">Una publicaci\u00f3n de Facebook basada en un sorteo recibe de media un 1000% m\u00e1s de interacciones que otra publicaci\u00f3n est\u00e1ndar #EstudioEasypromos <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.easypromosapp.com%2Fblog%2F%3Fp%3D13958&#038;text=Una%20publicaci%C3%B3n%20de%20Facebook%20basada%20en%20un%20sorteo%20recibe%20de%20media%20un%201000%25%20m%C3%A1s%20de%20interacciones%20que%20otra%20publicaci%C3%B3n%20est%C3%A1ndar%20%23EstudioEasypromos&#038;via=easypromos&#038;related=easypromos' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span><\/p>\n\n\n\n<p class=\"has-text-align-left\">El estudio ha analizado los 24.552 sorteos en Facebook realizados desde la plataforma de Easypromos en el primer semestre del a\u00f1o. En \u00e9l se ha analizado el <em>engagement (n\u00ba de \u201cMe gusta\u201d + n\u00ba de comentarios + n\u00ba de comparticiones)<\/em> que recibe una publicaci\u00f3n basada en un sorteo compar\u00e1ndolo con las 10 publicaciones anteriores de la misma p\u00e1gina.<\/p>\n\n\n\n<p><a id=\"easylink_16547\" href=\"#\">Accede&nbsp;al estudio completo<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Sobre Easypromos:<\/strong><\/p>\n\n\n\n<p>Fundada en 2010, Easypromos es una compa\u00f1\u00eda l\u00edder en la creaci\u00f3n y gesti\u00f3n de campa\u00f1as digitales. Acumula una experiencia de m\u00e1s de 300.000 campa\u00f1as para clientes en m\u00e1s de 114 pa\u00edses y est\u00e1 disponible en 30 idiomas. Cuenta con una media de 2 millones de usuarios activos al mes y ofrece 18 tipos de promociones diferentes, entre las que se encuentran: sorteos, concursos de fotos y v\u00eddeos, concursos de preguntas y respuestas, encuestas, cupones, c\u00f3digos promocionales, concursos de votos, etc. Se caracteriza por su fiabilidad y sencillez de uso y est\u00e1 disponible para cualquier red social, es compatible con cualquier dispositivo y permite una gesti\u00f3n aut\u00f3noma de las campa\u00f1as.<br><strong>Para m\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n<p>Gemma Balsells \u2013 <span style=\"color: #3366ff;\">gb@clapersdediego.com&nbsp;<\/span><br>Patricia Anguera \u2013 <span style=\"color: #3366ff;\">panguera@clusterpr.com<\/span><br><script type=\"text\/javascript\" src=\"https:\/\/a.cstmapp.com\/widget\/widget_link.js\"><\/script><\/p>\n\n\n\n<p><style type=\"text\/css\" media=\"screen, projection\">@import url(https:\/\/a.cstmapp.com\/widget\/widget_link.css);<\/style><\/p>\n\n\n\n<p><script type=\"text\/javascript\"><br \/>\n\tif(typeof(Easylink) !== \"undefined\") {<br \/>\n\t\tEasylink.init({<br \/>\n\t\t\turl:\"https:\/\/a.cstmapp.com\/p\/16547?micro=1&utm_source=widget&utm_medium=link\",<br \/>\n\t\t\ttabWidth:\"100%\",<br \/>\n\t\t\ttabHeight:500,<br \/>\n\t\t\ttabTooltip:\"Accede al estudio completo\",<br \/>\n\t\t\tlink_id:\"easylink_16547\",<br \/>\n\t\t});<br \/>\n\t}<br \/>\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Nota de prensa &#8211; GIRONA &#8211; NOVIEMBRE 2016\nLos sorteos en Facebook son una de las opciones preferidas por las marcas para promocionar sus p\u00e1ginas. En ella han encontrado una herramienta que les permite incrementar, de forma org\u00e1nica, el n\u00ba de seguidores de su p\u00e1gina y el engagement con su comunidad. Seg\u00fan los datos extra\u00eddos del \u00faltimo estudio que Easypromos acaba de presentar, en el pasado semestre el uso de este recurso se ha visto incrementado en un 250% respecto al periodo anterior. El mismo estudio tambi\u00e9n revela que una publicaci\u00f3n basada en un sorteo, recibe de media un 1000% m\u00e1s de interacciones que otra publicaci\u00f3n est\u00e1ndar de la misma p\u00e1gina, hecho que convierte a otra publicaci\u00f3n est\u00e1ndar de la misma p\u00e1gina, hecho que convierte a este tipo de recurso en uno de los m\u00e1s usados y rentables para la promoci\u00f3n de p\u00e1ginas en Facebook.\n","protected":false},"author":15,"featured_media":14099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[620,7044],"tags":[],"class_list":{"0":"post-13958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-interactivo","8":"category-promociones-en-facebook"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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