Lead capture

Turn followers and visitors into qualified leads

Is capturing leads from potential customers your main marketing objective? Do you want to convert your social media followers into brand-owned contacts and be able to communicate with them directly? If your marketing strategy focuses on obtaining user data to work on and convert them into customers, using promotions, games, and giveaways as a lead generation tool is the way to go. It's the most effective way to capture your audience's attention and persuade them to leave their contact information in return for rewards and prizes.

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How to use Easypromos to capture leads

Gather contact data with user consent

The Easypromos registration forms allow you to gather user data while complying with privacy and data security regulations, such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA). Create forms that collect the user's express consent with checkboxes, terms and conditions, and other features for explicit validation of data sharing.

Learn more about the Easypromos registration form.

Convert social media followers into direct contacts

Games and prize distribution promotions are great strategies to capture the online community's attention and turn them into proprietary contacts. This way, you can communicate directly with them via email or SMS.

Get to know your audience in depth

Data-gathering campaigns allow you to learn about the preferences and interests of your followers. Combine the registration form with personality-type quizzes or surveys to gather more information about the contact. You'll be able to create segments and user groups, enabling you to generate personalized marketing campaigns and lead nurturing campaigns.

Build loyalty among your brand’s audience

Users who participate in promotions with brand-related prizes make up high-quality leads, willing to have more direct communication. For instance, capture the contact information of customers at your physical stores to communicate more directly with them. Offer personalized promotions to this audience to build loyalty and increase repeat purchases.

Integrate data collection campaigns with your CRM

Easypromos has integrations with the most commonly used CRMs and other marketing tools. Use campaigns to nurture your databases and easily transfer the leads gathered to your CRM.

Review the available integrations.