Instagram Giveaway

Organize a comment-based Instagram Giveaway to increase engagement, work on brand awareness, and grow your audience. Followers can participate by commenting on one or more posts, and mentioning the determined number of friends in the comments section. Choose the random winner in an automatic and transparent way.


20 reasons for running Instagram giveaways with Easypromos

Use our Instagram comment picker to run a giveaway for users who comment on your Instagram posts. Select one or more posts to include in the giveaway, then pick a winner at random. Get more followers, boost engagement, and start conversations with your audience.

Choose how many winners you want to pick on Instagram. Filter comments by date, hashtag, or number of friends tagged. Then announce the winners with a thrilling video on your Instagram Business profile or in your Stories!

Main Features

  • Import all comments from your Instagram posts

    Easypromos uses the official Instagram API to import all the comments from your Instagram giveaway posts or on your IGTV videos. You can import comments that were left only on specific dates. Download a list of usernames and comments as an Excel file. *Not available neither for Instagram Stories nor Reels.

  • Make your giveaway viral

    Use @mentions as an entry requirement to make your giveaway more viral. You can apply automatic exclusion rules based on the number of mentions made by each participant. Ideal if you're looking to attract as many participants as possible. Find out more.

  • Pick a random winner on Instagram

    Easypromos allows you to run a completely random prize draw so that you can choose winners and alternates transparently. Test the prize draw before you announce the final winners for extra security.

  • Certificate of Validity

    Easypromos generates a Certificate of Validity for each giveaway confirming that the prize draw was done 100% automatically and randomly, without any manual manipulation. The Easypromos random system was validated by a notary. By sharing the Certificate of Validity with your audience you will avoid suspicions and complaints, as the Easypromos random prize draw doesn't allow organizers to manually choose winners.

  • Broadcast Mode

    With any Easypromos subscription you will be able to generate an animated video showing the process of selecting random winners. Additionally, we have tools to help you share the winners on your Instagram Stories.

  • Manage winners and prizes

    Use the Winners' page to officially publish the winners of your giveaway and manage the shipment of the prizes. Thanks to the "Claim your Prize" functionality, users confirm their identity and leave their contact details so that you can easily ship the giveaway prizes.

  • Run giveaways on sponsored posts

    With Easypromos, you can run Instagram giveaways on sponsored posts published with Facebook Ads. You can also include up to 10 different posts in a single giveaway.

  • Collaborate with other brands and influencers

    With Easypromos you can organize giveaways in collaboration with other brands or influencers. You can add comments from posts published on profiles that you don't manage, without having the collaborators share their login details.

  • Pre-configured Instagram giveaway templates

    We have dozens of pre-configured templates for your Instagram giveaways. They come with suggested texts, images, and terms and conditions where you only have to edit your company details.

  • Live chat support

    Running Instagram giveaways with Easypromos is straightforward, however, we know that you might have questions or unexpected scenarios that might need our help. You can contact us via our live chat where our experienced agents will quickly assist you. There's no bots - you'll talk to a real person from the very beginning.

Your first giveaway is free

Get set up in minutes!


Basic PRO
Number of giveaways 1UnlimitedUnlimited
Maximum number of comments Unlimited5,000Unlimited
Certificate of Validity
Results published on the Winners Page
Automatic selection of substitute winners
Claim Your Prize system
Blacklist bad users
Exclude former winners
Comments on more than one post of the same profile
Run multiple giveaways on one post
Download participants and comments as an Excel/CSV file
Broadcast Mode - virtual video of the prize draw
Support for sponsored posts and dark posts
Giveaways with collaborators
Advanced giveaway statistics
VAT not included. View prices in euros
For more than 500,000 entries contact to our sales team.

Complete features

  • Get set up in minutes
  • Import all the comments from one or more Instagram posts More info
  • Pick winners and alternates at random
  • Exclude or blacklist users
  • Filter comments by hashtag
  • Filter comments by mention
  • Filter comments by date
  • Get a Certificate of Validity for your giveaway
  • Test the app before you pick a final winner
  • Run multiple giveaways from the same post More info
  • Announce the winners with a customized web page
  • Announce the winners with a customized video in your posts and Stories More info
  • Notify winners automatically
  • Verify winners and collect contact details with the Claim Your Prize feature More info
  • Manage disqualifications and alternate winners
  • Create and host terms and conditions More info
  • Export a list of users and comments to an Excel file
  • Export a list of winners and contact details to an Excel file

Do you want to organize giveaways on all social media channels?

Subscribe to our 29€/month plan - it allows you to run unlimited giveaways on Instagram, Facebook, and Twitter, across all social media accounts that you manage.

Case studies

Resources and help

  • Instagram Giveaway Handbook

    Download this ebook with useful information, tips and examples about Instagram giveaways.

  • Tutorial

    Learn how to pick a winner on Instagram - the easy way.

  • FAQ

    Everything you need to know before you run your first Instagram giveaway.

Frequently asked questions

How to run an Instagram giveaway?

The most used giveaway type on Instagram is a random draw among all the users that have commented on a post on a brand's profile. These are the steps to follow:

1) Write and publish the giveaway post on your profile. Learn here which aspects you should include in this post so that users know how to participate.

2) When the participation period is over, use an application to import all the participants and select the winner or winners.

3) Announce the winner and ask for the contact data so you can deliver the prize.

This step-by-step guide will help you in the process.

Can I run an Instagram giveaway and ask users to follow me?

Instagram's promotion policy does not prohibit setting the requirement of following the profile in order to participate in a giveaway so you can ask for it. But, no external app can check if the participants are followers. So you should check this manually after picking the winners and manage it with the alternate winners. Learn how to obtain and manage alternate winners.

How to pick a winner of an Instagram giveaway?

If you want to run a transparent and reliable giveaway that enters all the participants that have commented on your Instagram post, you need to use a tool that retrieves all the comments and is able to select a winner randomly. Discover the most important aspects to keep in mind when selecting a winner picker tool.

What's the best text for an Instagram giveaway post?

In the text of the Instagram giveaway post, it's important to specify the prize, the entry period, how to participate and how the winner is picked and announced. It should be attractive and well structured and should be accompanied by a nice image that shows the prize on offer. You can check this article with recommendations on how to write the giveaway post and get a draft text.

Can I run a giveaway in Instagram Stories?

Yes, but without guarantees. Instagram doesn't allow to retrieve Stories automatically even if they mention the brand and part of the information disappears after 24 hours. If you want to make the most of the potential of the Instagram Stories, we recommend several actions that will work for you and won't create excessive manual work for you.

Do Instagram giveaways work to get more followers?

Yes, of course. The ideal is to create a giveaway where the prize is one of your brand's products because this way, the users that become followers during a giveaway are from your target audience. Here you can discover how a brand achieved the highest engagement ever and many new followers thanks to comments giveaways on Instagram.

Is it possible to run a giveaway from two Instagram accounts?

Collaboration giveaways where more than one Instagram profile unite to launch a giveaway together for their communities are very common. To do this, the ideal is that both accounts publish a giveaway post and obtain interaction through comments, mentions, etc. To add the participants from both posts, there are tools that allow you to connect both accounts and import the comments from several posts, adding them all together into one single giveaway. Learn how to pick a winner transparently from a collab giveaway.

Can I collect the data of the participants in an Instagram giveaway?

No. If it's a giveaway among the users that comment on the post on your profile, no data is collected. The apps only work with public information from the social network. If you want to run a giveaway on Instagram and at the same time collect the participants' contact data, you should opt for an app with registration form and share it on Instagram.

Can I do a comment giveaway on Reels or Stories?

The "Instagram Giveaway" application is available for any traditional Instagram post, as well as posts that include a video from IGTV; in this case only comments that were done after the live was over and the video was posted on the feed will be retrieved. It is not available for Instagram Reels nor for Stories.

We use our own and third-party cookies to improve our services and only show you advertising that has been suggested by your preferences after analyzing your browsing habits. If you continue to browse we will consider you to have accepted their use. You can change the set up or obtain more information here.