Instagram Giveaway

The most used giveaway type on Instagram is a random draw among all the users that have commented on a post on a brand's profile. These are the steps to follow:

1) Write and publish the giveaway post on your profile. Learn here which aspects you should include in this post so that users know how to participate.

2) When the participation period is over, use an application to import all the participants and select the winner or winners.

3) Announce the winner and ask for the contact data so you can deliver the prize.

This step-by-step guide will help you in the process.

Instagram's promotion policy does not prohibit setting the requirement of following the profile in order to participate in a giveaway so you can ask for it. But, no external app can check if the participants are followers. So you should check this manually after picking the winners and manage it with the alternate winners. Learn how to obtain and manage alternate winners.

If you want to run a transparent and reliable giveaway that enters all the participants that have commented on your Instagram post, you need to use a tool that retrieves all the comments and is able to select a winner randomly. Discover the most important aspects to keep in mind when selecting a winner picker tool.

In the text of the Instagram giveaway post, it's important to specify the prize, the entry period, how to participate and how the winner is picked and announced. It should be attractive and well structured and should be accompanied by a nice image that shows the prize on offer. You can check this article with recommendations on how to write the giveaway post and get a draft text.

Yes, but without guarantees. Instagram doesn't allow to retrieve Stories automatically even if they mention the brand and part of the information disappears after 24 hours. If you want to make the most of the potential of the Instagram Stories, we recommend several actions that will work for you and won't create excessive manual work for you.

Yes, of course. The ideal is to create a giveaway where the prize is one of your brand's products because this way, the users that become followers during a giveaway are from your target audience. Here you can discover how a brand achieved the highest engagement ever and many new followers thanks to comments giveaways on Instagram.

Collaboration giveaways where more than one Instagram profile unite to launch a giveaway together for their communities are very common. To do this, the ideal is that both accounts publish a giveaway post and obtain interaction through comments, mentions, etc. To add the participants from both posts, there are tools that allow you to connect both accounts and import the comments from several posts, adding them all together into one single giveaway. Learn how to pick a winner transparently from a collab giveaway.

No. If it's a giveaway among the users that comment on the post on your profile, no data is collected. The apps only work with public information from the social network. If you want to run a giveaway on Instagram and at the same time collect the participants' contact data, you should opt for an app with registration form and share it on Instagram.