Match It

Challenge and entertain your audience with this matching pairs game. Ask users to find all pairs and generate new leads by asking the participants to register in order to join the prize draw. Offer discounts to all registered users to convert them into paying customers. Personalize the cards with your brand image, and choose the right level of difficulty for your target audience.

GAMIFY your marketing strategy!

Add gamification to your marketing campaigns with these fun challenges for your target audience. With the Match It app, you can challenge participants to find the link between pairs of cards. Create three to eight matching pairs for players to find and match. When a player matches a pair correctly, that pair of cards disappears and the player earns points.The game tracks how long each player needs to complete the challenge, and creates an automatic scoreboard. Offer coupon rewards to everyone who plays, or run a prize draw for players who reach a certain score. Players must match all the pairs to win the challenge and sign up for rewards. Design your app to work on all internet-enabled devices - no coding needed!  Simply choose a design for the cards and pick which questions to ask on the registration form.

Main Features

  • Customize the cards

    Upload your own photos or designs to the game. Showcase your products, educate your customer base, and highlight different uses or features for your products.
  • Choose a difficulty level

    Choose how many pairs the players have to match. You can design a game with three to eight pairs. Start with a simple game to test your followers, then increase the difficulty for every new challenge.
  • Branded cards and backgrounds

    Game cards are shown face-down until players turn them over. Personalize the backs of the cards with your branding or corporate colors. You can also customize the background (or “card table”) of the game.
  • Sound effects and animations

    During the game, every movement of the cards is accompanied by a sound effect for a more realistic experience. At the end of the game, players will hear applause or - if they didn’t beat the game - a sad sound effect.
  • Time limits

    Make your games more competitive. Set a time limit to complete the challenge, and send users back to the start if they don’t manage it in time. Participants will receive a final score based on their time.
  • Scoreboards and ranking

    Every participant gets a score based on two parameters: completing the challenge, and time remaining at the end of the game. We add these together to calculate the final score and add participants to the scoreboard. Scoreboards can be public or private, and you can use ranking to select a final winner.
  • Pick the winners your way

    Use the game’s scoreboard to pick the winner, or run a random prize draw. Offer rewards to everyone or set a minimum number of points to receive rewards.
  • Anti-fraud systems

    We’ve developed a suite of anti-fraud controls which detect and reject bad users. Use the controls to detect when users manipulate the game’s time limits, limit the number of attempts at the game, filter players by location, and protect the app from code injection.

Start now

Sign up now to access the Easypromos control panel. Create your Match It game, test out different game settings, and preview the result instantly.

PricesAvailable in the following plans

View prices in euros VAT not included


$199/month 149€/month


  • Limited to 10,000 participants per promotion.
  • Easypromos branding visible.
  • Customize default template with your own wording and images.
  • Fully customizable registration form.
  • Automated email platform.
  • Third-party integrations with external platforms.
  • Access to advanced promotion statistics.
White Label

White Label

$399/month 349 €/month

Premium version, plus:

  • Limited to 50,000 participants per promotion. Contact us for more than 50,000.
  • No visible Easypromos branding.
  • No reference to Easypromos when sharing.
  • Share the same promotion in multiple languages and locations.
  • Use your own domain name with HTTPS support.
  • Developers: Use your own CSS styles, HTML and Javascript code.
  • Developers: Access to the API and Webhooks for real-time exporting of entries.
  • Recommended for big brands and agencies.
  • Priority support.

Match It Combine it with...

  • Distribute Coupon Codes

    Create coupons as “on registering prizes” and distributed them to users upon completing the game, according to obtained score or a prize in a final draw.

  • Entry Form Giveaway

    If you don't want to give the prize according to score, you can carry out a random draw among all participants, or among the ones that have obtained a minimum score.

  • Instant Win

    You can give prizes randomly to the users when the submit their entry based on the date and time they register.

Complete features

Is it the first time you're using Easypromos?

Contact us via live chat - we're ready to help with any doubt or question.

Resources and help

  • Tutorial

    Follow the step-by-step tutorial to create your Match-it app.

Frequently asked questions

How does the Match It game work?

The participants will see the board with a number of cards and have to select two of them. If the two cards are a match, they will disappear from the board. The users solve the game by finding all the matching pairs and leave the board empty. The administrator of the game can choose to show the image or the reverse side of the card and can customize the image of each of the cards and the reverse side of the cards. Furthermore, all the screens of the game can be customized with the image, colors, texts and logos of the brand.

Can I share and publish the game on my social media?

Yes, when you create the game, you get a link to the microsite of the game that you can use to share it on your social media. The participants also have the option of sharing the game after playing. The text and the image that is shared are customizable for each social network type.

Can I see an example or a demo of a Match It game?

Yes, you can click on this link to see a real example of an online Match It game. It's a demo so you can participate and play.

How many pairs of cards can I add to the game?

You can add maximum 8 pairs of cards, and minimum 3.

What's the price for creating a Match It game?

You can create your first game from 100€ per month. If you want to create several games or promotions, you can purchase a monthly plan for unlimited use from 149€/month.

Can I add a time limit for each try in the game?

Of course! And we recommend that you do so to create more excitement to the game. Adjust the time to a short time so that the players have to try several times and the matches will stay in the player's mind.

Can I obtain the data of the participants in the game?

Yes, you have 3 participation modes: Create a game without asking for any data, create a game where you ask for the users' contact details in order to participate, or you can ask for the data after the users have played. The mode depends on the objective of the match-it game. Here you can read our recommendations for the user registration options in online games.

Can I create a ranking and reward the fastest player to find the matches?

Yes, and it creates a lot of fun! You will create competition among the users and make them want to play again every day. The ranking is generated with the best score of each user and you can decide the number of times a user can play per day.

Can I embed the game on my website or blog?

Yes, you have the widgets feature available which includes the code of the Match It game to add to your web. This way, the users can play directly on your website.

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