Product Promotion Solutions

How did you launch your latest product? With conventional ads… or something more innovative? It's no longer enough to promote products with mass-media ads, sales and economic incentives. The customer's role in the purchase process has changed: consumers today are more active, better informed, and demand more from brands.

That's why you need product promotions which are interactive, innovative and bond consumers to your brand. And that's why new promotional apps like contests, giveaways, games and interactive experiences are the future.

Learn more about the benefits of promotion apps for your marketing strategy:

  • Segment prospects on social networks

    Social media is the perfect channel for brands to build their reputation and promote products. Compared to traditional publicity, it’s much easier to identify and segment audiences on Facebook, Instagram, Twitter and YouTube. And if you can serve up engaging, targeted content targeted for those audiences, even better.

  • Attract new customers with content and incentives

    Advertising spend - especially digital ad spend - shows no signs of slowing down. But consumers see so many ads online, they only recall the most creative and innovative campaigns. To hold consumers’ interest, you need to create promotional campaigns which reward them with prizes and entertainment.

  • Increase brand visibility and product awareness

    Promotional campaigns are vital to raise product awareness and educate potential customers. And the same campaign can increase brand visibility by highlighting your logo and brand image. Use promotion apps to improve brand recall and make sure your products stay top of mind for key audiences.

  • Project brand values and grow brand reputation

    Promotional tools such as ads, sales and events are the most direct way to connect with your target audience. Use these tactics to generate a brand image that speaks to consumers. When consumers identify with your values, they’ll identify with your brand.

  • Capture data for relational marketing and lead nurturing

    Modern brand strategies are built on long-term relationships with consumers. Relational marketing brings followers on board, rewards loyal customers, and converts them into brand advocates. But to achieve all this, you’ll need customer data, and consent to use it. With more data, you can enhance every stage of the buyer’s journey. Use promotion apps to collect customer data while you promote your products.

  • Accelerate product launches

    Social networks and new digital formats have made the process of launching new products faster than ever before. If you have a new collection to launch, or you’re entering a new market, use our promotion apps to reach the right audience in record time.

Our recommended apps for product promotion

  • Giveaway apps

    Giveaways get your audience’s attention by featuring your top product as the prize. Make your products seem more desirable than ever, and sign users up at the same time.

  • Game Apps

    Games help you to present your products in an original format. Instead of pushing your products with direct ads, feature them as part of a fun challenge or puzzle.

  • Quiz Apps

    Quizzes can be used at every stage of your product promotion campaign. Start with quizzes which educate your target audience about the product. Follow up with personality quizzes and product recommenders to encourage purchases. Finally, use surveys to get feedback about your brand and products.

  • Contest Apps

    Contests are especially useful for building customer loyalty. Incentivize consumers to share content about your brand or review your products. Tap into the power of social proof and word of mouth marketing.

In traditional marketing, promotional tools such as ads and sales were used to inform, persuade and remind the public of products. But nowadays, the online world has transformed the relationship between brands and consumers. To get attention and inspire action, brands have to find interactive ways to display their products. 

Modern promotional strategies seek to generate engagement and brand affinity. That's where tools like giveaways, contests, games and interactive experiences come in.

At Easypromos, we're experts in helping brands create the perfect promotional campaign. We recommend different tools for different stages of the marketing funnel. We help you build campaigns which start by informing customers about your products, then persuade customers to purchase. Finally, we can help you create brand advocates and repeat customers.

Frequently asked questions

How to promote a product on social media?

There are many ways of promoting a product on social media. Ads are one of the most used formats, but there are other formats such as giveaways, contests, value-added content, interactive content, etc. Depending on the target audience, the type of product you're promoting, and the budget, you need to develop a different strategy for the promotion.

What is product promotion?

Promoting a product is announcing it to the target audience the best possible way to explain its characteristics and incentivize purchase. The most conventional way to promote a product is unidirectional advertising. Even so, with the use of internet and social media skyrocketing, product promotion can be done with many other types of actions that are more interactive and attractive for the target audience, such as promotions, contests, games, and giveaways.

What is the best way to promote a product on Instagram?

Instagram offers many ways of presenting a product (posts on feed, Stories, Instagram TV - IGTV). The graphic and audiovisual options available on Instagram makes it a good network to disseminate content that generates engagement, and so increases the exposure of the product. Giveaways based on comments on a post on the brand's profile is one of the easiest and most cost-effective ways of promoting a product on Instagram. 

What is the best way to promote a product on Twitter?

There are different ways of promoting a product on Twitter. Apart from ads, you can run contests and giveaways to get more brand and product exposure. A retweets giveaway is one of the most used actions to announce and promote a product. 

What is the best way to promote a product on Facebook?

The ideal combination is to announce a giveaway in a post on your Facebook page where you show the product, and then promote the post with Facebook Ads. This way you make sure that your product is seen by the audience you're interested in, thanks to the segmentation tools that Facebook offers. The giveaway creates engagement because it will make users interact with the brand by commenting on the post to get a chance to win the prize, and this will help increase organic reach of the post as well. 

Want to know more about using promotion apps in your marketing strategy?

Contact our expert sales team!