Segment prospects on social networks
Social media is the perfect channel for brands to build their reputation and promote products. Compared to traditional publicity, it’s much easier to identify and segment audiences on Facebook, Instagram, Twitter and YouTube. And if you can serve up engaging, targeted content targeted for those audiences, even better.
Attract new customers with content and incentives
Advertising spend - especially digital ad spend - shows no signs of slowing down. But consumers see so many ads online, they only recall the most creative and innovative campaigns. To hold consumers’ interest, you need to create promotional campaigns which reward them with prizes and entertainment.
Increase brand visibility and product awareness
Promotional campaigns are vital to raise product awareness and educate potential customers. And the same campaign can increase brand visibility by highlighting your logo and brand image. Use promotion apps to improve brand recall and make sure your products stay top of mind for key audiences.
Project brand values and grow brand reputation
Promotional tools such as ads, sales and events are the most direct way to connect with your target audience. Use these tactics to generate a brand image that speaks to consumers. When consumers identify with your values, they’ll identify with your brand.
Capture data for relational marketing and lead nurturing
Modern brand strategies are built on long-term relationships with consumers. Relational marketing brings followers on board, rewards loyal customers, and converts them into brand advocates. But to achieve all this, you’ll need customer data, and consent to use it. With more data, you can enhance every stage of the buyer’s journey. Use promotion apps to collect customer data while you promote your products.
Accelerate product launches
Social networks and new digital formats have made the process of launching new products faster than ever before. If you have a new collection to launch, or you’re entering a new market, use our promotion apps to reach the right audience in record time.
In traditional marketing, promotional tools such as ads and sales were used to inform, persuade and remind the public of products. But nowadays, the online world has transformed the relationship between brands and consumers. To get attention and inspire action, brands have to find interactive ways to display their products.
Modern promotional strategies seek to generate engagement and brand affinity. That's where tools like giveaways, contests, games and interactive experiences come in.
At Easypromos, we're experts in helping brands create the perfect promotional campaign. We recommend different tools for different stages of the marketing funnel. We help you build campaigns which start by informing customers about your products, then persuade customers to purchase. Finally, we can help you create brand advocates and repeat customers.