Black Friday, the annual shopping extravaganza that marks the beginning of the holiday season, presents a golden opportunity for brands to boost sales, engage customers, and strengthen their brand presence. With “79% of online sessions during Black Friday 2022 were from mobile devices, indicating that the majority of online consumers used their mobile devices to browse. Black Friday has transformed into a multi-channel shopping event that requires innovative, multiplatform friendly marketing strategies. In this article, we’ll explore a variety of Black Friday marketing ideas and digital promotions that brands can leverage to achieve success during this high-stakes retail period.