News about digital marketing promotions, contests, giveaways and games

27JUL2022

How to Promote a Giveaway on Reels: Organically and Paid

Posted in: Applications,Applications for Instagram Marta Roura

It’s here! Automating comment giveaways on Reels is finally possible thanks to the latest update to the Instagram API (July 2022). It’s a feature that many marketers have been waiting for, right? At Easypromos we quickly incorporated this option into our applications to make it just as easy to run a giveaway on Instagram Reels as to run giveaways in your Instagram feed. So, now that we can run comment giveaways on Reels with all the guarantees and without wasting time, let’s see how to promote them to increase their reach.

20JUL2022

Embed Promotions on Your Website with Pop-Up Widgets

Posted in: Digital marketing,Ideas for your website Kamila Palka

Are you planning to launch a promotion for your website visitors? Would you like to convert them into leads? There’s an easy way to do it all! In this article, we take a look at how to use pop-up widgets with Easypromos promotions on your website.

18JUL2022

How Online Games Drive Traffic | Success Case: Travel Club’s Digital Catalog

Posted in: Success cases Silvia Esteve

Depending on the brand and industry, digital marketing strategies can be very distinct, yet, there is one objective that is particularly important for many brands; driving quality traffic, or redirecting it to a specific website, landing page, social media profile, or a digital catalog. But for Travel Club it wasn’t enough to simply generate traffic; its goal was to prompt users to navigate through all the sections of the catalog. Read on to find out how they achieved the goal.

07JUL2022

How to Run a Quick and Transparent Giveaway on Instagram Reels

Posted in: Digital marketing,Ideas for your website Kamila Palka

You can now organize giveaways on Instagram Reels by importing comments in an automatic and transparent way! Short vertical videos were introduced to Instagram as Reels in August 2020 and they have been gaining traction ever since. What we previously witnessed with TikTok has been confirmed by Reels: short videos generate high levels of engagement and manage to retain many users. This resulted in many content creators and brands turning their eyes to Instagram Reels. There was only one flaw; it wasn’t possible for external tools to access information from Reels, therefore running giveaways on Reels wasn’t possible either. However, this has finally changed, as Instagram added new functionality to Instagram Reels, making it now possible to run giveaways on Instagram Reels!

30JUN2022

How Do Instagram Giveaways Work?

Posted in: Ideas for your website Kamila Palka

Are you wondering if social media giveaways are as effective and practical as people say? Do you not fully understand how Instagram giveaways work? In this article, we break the whole process down, helping you understand how Instagram giveaways work and how they can help your brand grow.

20JUN2022

How to Pick a Winner from Instagram Followers

Posted in: Digital marketing,Ideas for your website Kamila Palka

Organizing giveaways for your Instagram followers is one of the best ways to make sure your community stays engaged and content. But what’s the best way to choose a winner from among the users that follow you? Read on to find out!

14JUN2022

What is Storydoing and How Paradores Incorporated it into their Strategy

Posted in: Success cases Silvia Esteve

Storydoing appeared on every expert’s list of marketing trends for 2022. It is now well and truly consolidated as a vital part of marketing strategy for many businesses. If you’ve never heard this term before, let’s learn a bit more about it before we explore in detail how an inspiring Paradores campaign became a true success story.

13JUN2022

Small Business Branding: Ideas, Tips, and Examples to Boost Your Brand

Posted in: Ideas for your website Kamila Palka

Branding is a vital part of any brand’s identity and it helps customers to generate positive emotions around your brand. And what about branding for small businesses? In this article, we show how to use social media to give visibility to your corporate image.

10JUN2022

How a Bookstore Increased Loyalty and Traffic with a Virtual Escape Room

Posted in: Success cases Kamila Palka

Find out how the Casa del Libro bookstore chain was able to build loyalty among its members and boost traffic to its website through a virtual escape room. This action attracted more than 3,350 participants who were contacted by email.

07JUN2022

Instagram Giveaway App with Advanced Features for Brands and Agencies

Posted in: Ideas for your website Miquel Bonfill

Why is it a good idea for your brand or agency to use a professionally designed tool to run Instagram giveaways? In this article, we outline the benefits of managing your giveaway with Easypromos and look at how advanced features can help you communicate with prizewinners.