Posted in: Digital marketing
You’ve planned the contest, you’ve set it up and promoted it, you’ve used the tool to select the winner and you’ve also published the winner using the winners page and the certificate of validity – and now what? You also need to make sure the winner receives the prize.
Maybe it’s the aspect of the whole promotion you’ve thought about the least, it seems like a minor detail. But sometimes this minor detail, the prize fulfillment task, can cause complications because of bad communication or trouble contacting the winner and this can affect adversely the credibility and the trustworthiness of your brand.