Brands are starting to embrace interactive content with enthusiasm. Social media, mobile apps and ads are full of branded games which get customers’ attention and raise brand awareness. Here’s how to use branded games in your marketing strategy – with some easy ideas and tools to get you started.
Summer is around the corner! And more and more brands are starting to embrace the idea of adding engaging mechanisms into their marketing strategies. Gamification is the answer to all your questions! It has never been easier to engage your audience with branded content. Today we look at how to encourage online communities to engage and interact with brands. It’s time to spice up your summer campaign with interactive mini-games. Read on!
Posted in: Success cases
Social media giveaways help brands grow their audience, increase engagement and reinforce brand awareness. However, many people still believe that social media contests can be organized only by big brands with thousands and thousands of followers. Today we show how Vessi – a Canadian sneaker start-up – turned to social media giveaways to grow the brand. Find out more!
Do you – like us – believe that brands shouldn’t stop their social media activity during the lockdown? Fantastic, you’re already one step ahead of some companies! Let’s remember that currently social media users are connected more than ever, therefore, high-quality engaging content is what they need right now. In this article, we share tips and advice on how to approach social media right now and we also show great examples of how some brands redirected their social media strategy to continue reinforcing their brand awareness, increasing brand engagement, and establishing stronger relationships with their customers. Read on!
Posted in: Success cases
When Jennison saw her yoga business “Yoga with Jennison” threatened by the COVID-19 restrictions, she was forced to make changes to her business. She saw hope in digital channels and decided to move all classes online, using YouTube, Instagram, Zoom. It’s given her the change to connect with friends and family back in California, as well as staying in touch with her yoga students in Valencia, Spain.
Posted in: Business news
Does your agency publish digital promotions for different brands? Does your company take a high number of promotional actions annually? Our mission is to make your life EASY… And this is why we have recently added a new feature to our platform, that can be accessed from any user role. You can now save your promotions as templates! Keep on reading to discover all benefits of saving your own promotion templates.
Tourism is always one of the most affected industries in times of crises, and the ongoing COVID-19 pandemic is no different. Travel agencies, airlines, museums and tourist destinations are now on hold. But their marketing shouldn’t be slowing down even for one second! Today we share with you ideas for tourism marketing in times of economic downturns.
Customer retention in times of crisis or uncertainty is a tough nut to crack. Lack of previous experience and no one to guide you through the obstacles make the challenge seem even more difficult. However, technology and social media give us more possibilities than some people imagine. Today we will guide you through customer retention strategies that can be used by any brand.