17MAR2017

Inbound Marketing Contests or how to get information without asking for it
Inbound Marketing Contests

Posted in: Digital marketing

Studies about social media in Spain have found that one in four survey respondents follow brands and participate frequently in contests. In addition, users say that one of the reasons they follow a brand on social media is because they want to keep up with the brand’s news. Another important reason is that they want to participate in sweepstakes, discounts and contests.

15MAR2017

Easypromos ranks Top 5 of GetApp’s Social Media Marketing solutions
TOP5_getapp_Social_Media_Marketing_Solutions

Posted in: Business news

97% of the user reviews in GetApp are positive, and 94% would recommend us to a friend or a colleague. These numbers, together with other strengths like the integrations, the mobile functionalities, presence in media and the security that the platform offer, place Easypromos as number 5 in the Top 25 ranking of Social Media Marketing solutions for small and medium businesses in the first quarterly of 2017.

10MAR2017

The most effective prizes for Inbound Marketing contests
prizes for Inbound Marketing contests

Posted in: Digital marketing

We’ve already mentioned that the cornerstones of an Inbound Marketing strategy are: attracting traffic to your website, converting them into contacts, nurturing the contacts and impacting on them with appropriate content and actions until they become your customers. Your long-term goal is to establish a lasting relationship with these contacts – one in which they feel special. But to begin with, you don’t want to attract just any kind of traffic, right? Or are you happy to go to the trouble of launching campaigns and managing loads of data and contact details of users who aren’t really the target audience of your brand?

08MAR2017

How to get the most out of your Inbound Marketing contests by integrating them into your CRM
CRM

Posted in: Digital marketing

Imagine a world in which you have all the information you need for your Inbound Marketing strategies. A world in which the online side of your customer base is connected to the offline side so you can obtain a 360º view of your customers. You want it? You’ve got it!

02MAR2017

How to get the contact information of thousands of potential customers in only a few days

Posted in: Success cases

Along with the Spanish company Boolino, we’ll here explain how to obtain the contact info of thousands of potential customers in only a few days. The application used to achieve it: recruiters combined with the email platform. The results are without a doubt very surprising because with this action that was carried out in December 2016, the company obtained 20,827 participants in only 9 days. After seeing the success of the campaign, the company repeated with a second similar campaign where 11,800 users participated. But the campaigns are not just a few lucky isolated actions, they are part of a long-term strategy based on what in marketing terms is known as “Member get Member” whose main idea is to reward the existing customers and motivate them to bring new potential customers. It’s a very effective resource and more if you add the social networks’ immediacy and possibilities to make viral. “Who better to bring you new customers than your existing customers?”

16FEB2017

How to run a YouTube sweepstakes to promote your product or brand
Youtube Sweepstakes

Posted in: Applications,Ideas for your website

If you work in marketing, you already know that visual content is king, thanks to how it engages with the public. And you’ll almost certainly be aware of the phenomenal growth of YouTube, which now has over a billion users. You also might know that during an average month, eight out of 10 people between the ages of 18 and 49 watch YouTube. For this reason, you should think about making the most of this platform to promote your products. We outline the key methods for doing this below.

10FEB2017

Study: Facebook Sweepstakes Generate 1000% More Engagement than Standard Promotional Posts
Facebook sweepstakes

Posted in: Business news

  • Facebook Sweepstakes Hosted through the Easypromos Platform Increase 250%; Results Show More Likes, Comments, Shares and Followers.

PRESS NOTE – TORONTO, BARCELONA – FEBRUARY 10, 2017

Today, Easypromos, a global leader in digital promotions, announced the results of a six-month study of Facebook promotions which found that Sweepstakes posted on a Facebook page receive, on average, more than 1000% more interactions than a standard promotional post on the same page. Facebook sweepstakes enable Facebook page owners to host a giveaway among followers who like or comment on a post.

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03FEB2017

Social Media Promotions: 5 Tips to Stay Out of Trouble
Social Media Promotions: 5 Tips to Stay Out Of Trouble

Posted in: Digital marketing

Social Media platforms are a quick and easy way to set up prize promotions. However they still need to be run fairly and compliantly, with both local laws and best practices, and the various, often complex rules of the individual social media platforms.

23JAN2017

Running contests and sweepstakes in Italy
ContestsAndSweepstakes

Posted in: Applications

In Italy, contests and sweepstakes are subject to complex regulations. The chief difficulty resides in the fact that these regulations are open to interpretation. If you want to organize a sweepstakes or contest in Italy, you must take a lot of things into account. And you must respect the regulations if you wish to avoid the severe penalties imposed when procedures are not followed.
Sonia Travaglini from Promosfera, an Italian agency specialized in organizing contests and sweepstakes, takes us through the steps involved in organizing a promotion in Italy.