23AUG2017

How to define your buyer persona using a survey
buyer persona

Posted in: Digital marketing

In any Inbound Marketing strategy it’s vitally important to address the right person from your target audience. Otherwise, all your brand’s efforts and investments will fall on deaf ears and you’ll have wasted the opportunity to turn a lead into an ambassador with the power of your advertising actions. For this reason, we have something called a buyer persona: a generalized representation of your ideal customer. Having a good understanding of your buyer persona is the best way to reduce headaches for your sales and marketing teams. A well-prepared buyer persona can make the difference between the success or failure of a campaign.

14AUG2017

How to improve the results of a promotion using Visitor Statistics Analysis
goodpromotion_vs_promotion_that_could_be_improved

Posted in: Applications

Below, we’ll look at visitor statistics for two promotions carried out with Easypromos. Both promotions share a common feature: they use the Recruiters System to boost promotion virality. At first glance, the statistics may seem very similar: both promotions achieve a comparable number of unique visits, and the total page view figures are also quite close. If we look at the conversion funnel (the percentage of visitors who progress from one page to the next) we can also see a similar percentage of visitors advancing from the landing page to the registration page.

11AUG2017

Bring your blog to life and give your content marketing a boost
content marketing

Posted in: Digital marketing

If you’re already involved in the world of content marketing then your brand probably has a blog where you talk about topics of interest to your buyer personas. It’s likely that you dedicate a significant part of your time and resources to keeping the blog up to date and focused on the needs of your target audience. Another important task is that of sharing the content and doing your best to attract the right visitors for your brand.

02AUG2017

Promotional codes: attract, convert and loyalize
promotional codes

Posted in: Digital marketing

Brands are locked in a constant struggle on social media to attract the attention of their target audience and boost sales. They also face the problem of competitors waiting in the wings to tempt their valued customers away. For this reason, irrespective of whether you have an online store, it’s important that you think about specific campaigns to help you increase sales and keep your customers interested. What better way to achieve this than using promotional codes?

01AUG2017

New Prices for Long-Running Promotions
header_long-running_promotions

Posted in: Business news

97% of promotions run on social media last less than 2 months. This is the conclusion of a study that we performed in November 2015 where we analyzed more than 100,000 promotions divided between sweepstakes, contests, quizzes, surveys and other types of promotions. The remaining 3% are the long-running promotions with a duration of more than 2 months. In this post we will announce the new prices for long-term promotions that will be valid from August 1, 2017.

19JUL2017

Adapt the Entry Form to fit your campaign objectives and discover the treasure you have at your disposal
entry form

Posted in: Digital marketing

When defining an Inbound Marketing strategy, one of the actions you should keep in mind – and attempt to define in as much detail as possible – is lead attraction. How you approach this task and the type of campaigns you launch as a result will determine the main sources of lead contact and capture.

14JUL2017

Tools for Day-to-Day Survival in a Marketing Agency
Marketing Agency

Posted in: Digital marketing

If we had to describe, in a single phrase, the day-to-day experience of working in a Digital Marketing Agency we could perhaps sum it up as: the pace is frenetic and lead times are short. There are invariably a lot of tasks that must be performed with immediacy, and clients expect swift responses. In this post, we give you some tips to help your agency succeed.

04JUL2017

We have renewed the Promotions Editor. This is what it looks like from now on!
new_promotions_editor

Posted in: Business news

The Easypromos DNA predisposes us to use active listening towards our users and whenever it’s possible we integrate new options fast to respond to their requests and suggestions. Even though the platform is in constant evolution there are moments when it has to be adapted to a global vision and we need to bring order, simplicity and coherence to the tool. This is the goal of this update because the Editor had become one of the interfaces where the users spend most time customizing the promotion and it should give you a good experience and allow to configure the promotion in a more intuitive way to help you in your work process.

30JUN2017

Make the most of your website and get leads for your Inbound strategy using Widgets
widgets

Posted in: Digital marketing

One of the pillars of any Inbound Marketing strategy is to capture the attention of potential customers. This isn’t always easy because there’s lots of competition out there. A brand should always offer something interesting that users will find appealing and worth spending time on. It should be a relationship in which all parties benefit; otherwise, it won’t be sustainable over time. Let’s think about your Inbound Marketing strategy for a moment. What do you hope will happen when people visit your website or blog?

22JUN2017

3 Examples of how to Use the New Quiz Summary Page
header_how_to_use_the_new_quiz_summary_page

Posted in: Ideas for your website

The constant evolution of our platform is our way of providing optimized applications guaranteed to meet our clients’ needs. And what better way of evolving than adding new features to our applications? In this post, we present the new Quiz Summary Page, usable in applications such as quizzes, surveys, multiple-choice tests and predictions promotions such as betting pools.