News about digital marketing promotions, contests, giveaways and games

Recently we’ve been talking about the importance of gamifying marketing strategies and boosting brand awareness and engagement with playable promotions. The Easypromos applications are fantastic tools for lead generation and audience entertainment. One of our interactive applications is the Hidden Objects game, a digital version of the old-school puzzle book “Where’s Wally?”. If you need tips for designing an engaging and creative image for your Hidden Objects game, then you’re in the right place! Keep on reading to find out more.

In the age of information overload, personalization has become an important aspect for all marketers looking to differentiate from the competition and stay top of mind with customers. Today we talk about creating promotional campaigns focused on exposing your brand to the target audience, and we look at the benefits of obtaining user-generated content.

Do you remember the “Where’s Wally” series? The whole world went crazy for Wally, his striped jumper, wooly hat, and distinctive glasses. And although the idea is 30 years old and quite outdated, imagine it in the digital world. We transformed the idea of locating hidden items into an interactive Hidden Objects game. If your main goal is to reinforce branding and therefore heighten your brand awareness, read on, because today we share examples of successful Hidden Objects games!

Sometimes a bit of inspiration is all you need to build an innovative online promotion. If you’re on the lookout for high-quality user-generated content, then this blog post is for you. Today we share examples of successful Scenes promotions launched with Easypromos. See how easy it is to persuade your audience to personalize products, scenes, and pictures! Dive in!