News about digital Marketing applications on Facebook

20APR2018

How to Boost Online Sales With e-Commerce Discount Coupons

Distribution of discount coupons or promotional codes has become one of the key strategies in e-commerce. This marketing technique encourages impulse buying and increases conversion rates by offering price reductions and prize giveaways. Boosting online sales with discount coupons is simple and it can increase your company’s income significantly. The small losses of profit from each individual sale will be significantly compensated by the total number of sales generated.

19APR2018

Use Sweepstakes to Boost Conversion Rates of Your Facebook Lead Ads Campaigns

Posted in: Applications,Applications for facebook

The main goal of Facebook Lead Ads campaigns is to provide companies and brands with a database of qualified users. These users might have the ideal characteristics to receive an e-book, be subscribed to a newsletter or test a product. The value of each lead is decided by the organization itself and based on the needs of the company. Why not maximize the potential of this advertising format? Below we give you some tips on how to improve the conversion of your Facebook Lead Ads by combining them with sweepstakes and thus improving the CTR. Ready?

19APR2018

What Are The Benefits of Giving Away Discount Coupons on Mother’s Day?

Posted in: Events

In most countries around the world, Mother’s Day falls during May. And, because there’s a lot of love out there for moms, their special day is generally celebrated with great enthusiasm. As well as celebrating the concept of motherhood, this special day also gives children the chance to express their appreciation by giving gifts to their mothers. This means that the commercial impact of Mother’s Day is very high. Clever companies make the most of this opportunity to launch promotions and special offers. This Mother’s Day, give your followers discount coupons and you’ll stand out from the competition in a context that’s extremely favorable to boosting sales. Want to find out about all the benefits of this type of promotion? Keep reading!

16APR2018

Ideas for your World Book Day Promotion

Posted in: Applications,Events

Do you represent a publishing house or a bookshop or do you write a blog about books, maybe you’re even a writer yourself? It can be a good idea to promote new books, a new edition or a special book gift package on social networks because there you can find interested readers. Some may already know you or the author but some may hear about you for the first time. Online promotions are a very good way to reach your target audience, increase the reach of your online communication and engage with users.

11APR2018

Ways To Restrict Contest Participants By Their Location

Posted in: Digital marketing

Contests and Sweepstakes are a proven and enjoyable way to build and reward your following whether you are catering to an international, national or local audience. With all the benefits that come with social media sharing, it only makes sense to conduct these campaigns online where exposure can be amplified.
In this fashion, people from anywhere in the world can enter your contest if you don’t have the right controls in place. This can lead to embarrassment, headaches and extra costs when it comes time to pick your winners and fulfill your prizes. This article discusses how you can avoid these types pitfalls and how to tighten up your entry requirements.

11APR2018

What Are Facebook Lead Ads and How Can You Create a Successful Campaign With Them?

Posted in: Applications,Applications for facebook

Advertising on Facebook continues to evolve, providing new ways of reaching your target audience. Each day brings flexible new options that adapt to the needs of companies and brands. One of the most versatile of all advertising models is that of Facebook Lead Ads. If you don’t know what they are or how to integrate them into your Online Marketing strategy, keep reading. Below, we outline the most essential tips for ensuring that your next campaign is a success.

04APR2018

Integrate Promotions with Zapier – the New Way of Sending Leads to CRM Systems

Posted in: Business news

We’re happy to announce the newest integration in our promotions, the only integration you’ll need from now on: Zapier! With Zapier, you can connect your Easypromos promotions with 1000+ Apps. We have created 16 prepared integrations, for example Salesforce, Zoho CRM or Hubspot. But you can create many others yourself, without the need of any programming skills. So now you can automate much of the manual work and concentrate on optimizing your campaigns. Here we explain much more about the integration of all integrations.

29MAR2018

How to Adapt to the New Instagram Algorithm

Posted in: Applications,Applications for Instagram

In March 2016 Instagram announced a change in its algorithm from chronological to algorithmic. This change had not really been noticeable until quite recently. Since the new algorithm was launched in the second quarter of 2016, it is estimated that a profile’s content is only reaching an average of 10% of its followers. In this article we’re going to look closer at what this change means for brands and how sweepstakes can help deal with this new algorithm. We’ll also give you some extra tips for adapting to the algorithm.

28MAR2018

How to Use Your Own App to Build Loyalty. A Winning Strategy?

Posted in: Digital marketing

In recent years it’s become all the rage for companies to create mobile apps for their brands and even for individual products. But is it always good for business? Does your brand need an app to build loyalty?

28MAR2018

9 FAQ About Twitter Sweepstakes

Posted in: Applications,Applications for Twitter

Are you thinking about running a Twitter sweepstakes to grow your online following and promote your brand? Then check out these 9 FAQ first! We’re sure that this article will answer any questions you may have. Once your doubts have been allayed you can run your own Twitter sweepstakes. You’ll soon see that it’s a great way of growing your followers, engaging your community and boosting the reach of your tweets. It’s an ideal tool for any brand that regularly uses Twitter to communicate with customers or leads, or for companies that know they’d benefit from having a Twitter marketing strategy but don’t know where to start.