26APR2017

Jeremy Stern, founder and Managing Director of PromoVeritas

Posted in: Interviews

Jeremy Stern is the founder and Managing Director of PromoVeritas. In his previous role as European Promotions Director of Coca-Cola, he saw a gap between the brilliant ideas of creative agencies and their clients who wanted to follow the rules and regulations for promotions. Hiring a lawyer was expensive and few had the necessary knowledge. As a result, many promotions were run casually and with limited respect for the laws. Whilst many others were busy setting up creative agencies, and frequently shutting them due to competition, PromoVeritas chose to operate in a niche and has grown and prospered. It now operates globally, has over 200 active clients and runs over 1500 campaigns a year.

Jeremy_Stern_PromoVeritas

20APR2017

How to Run a Contest on Several Social Networks
how_do_run_a_contest_on_several_social_networks

Posted in: Applications for facebook,Applications for Instagram,Applications for Twitter

If you’re thinking about running a contest on several social networks, here you can read about the available options and how to configure them with Easypromos. In many cases the success of the promotion depends to a large degree on how easy it is for the users to participate and that is something you are in charge of. The less barriers of participation you put, the more users will decide on participating and the better the spreading of the contest will be.

20APR2017

Judging Prize Promotions
header_judging_prize_promotions (1)

Posted in: Digital marketing

When you want to host a photo, video or writing based contest in the UK, you have to know the CAP Code. With the Easypromos app, you can choose to select the winners randomly but maybe you want the winners to be selected manually by a judge or a panel. In that case, this article will help you to understand the aspects that you need to keep in mind when organizing the contest and how you should proceed. Our partner PromoVeritas explains all the details here.

19APR2017

6 tips for avoiding mistakes in your Inbound Marketing contests
Inbound Marketing contests

Posted in: Digital marketing

We’ve been talking for a while on our blog about the importance of developing an Inbound Marketing strategy to capture new customers. The way customers deal with brands’ purchasing processes has changed and they expect you to take this into account. Inbound Marketing came into play several years ago as a non-intrusive way of reaching out to users, generating qualified leads and increasing sales.

13APR2017

STAR Combined Educational Quiz and Instant Win Prizes All in One With Terrific Success!
Star_online_promotion

Posted in: Success cases

With this campaign we’ll show you how Borges USA – STAR Fine Foods gets creative with calendar-based, themed events to drive timely interest, education and engagement with over 80 prizes and 17,000 participants in a promotion that combines a Quiz with Instant Win opportunities. Plus, we will expose some of the amazing features of the Easypromos platform highly sought after by brands like STAR.

12APR2017

Improve your Inbound Marketing strategy with photo contests
photo contests

Posted in: Digital marketing

These days people are more aware than ever of the importance of Inbound Marketing for connecting with your brand’s target audience. With this change of focus a paradoxical situation has arisen: while brands attempt to attract potential new customers organically via attraction marketing, greater powers have been given to users in their buying choices and their exposure to so much information and content means that getting their attention is not so easy.

12APR2017

Chicco UK Celebrates Mother’s Day with a Sweepstakes from Multiple Facebook Posts

Posted in: Success cases

UK baby products brand, Chicco, wanted to celebrate Mother’s Day, which in the UK fell on Sunday 26th March 2017. With the help of their PR and Social Media agency, HROC, they planned a Facebook Timeline Sweepstake that included four different pre-scheduled competition posts to ask for entries. To enter, mothers were asked to comment on one of the four posts with their one golden piece of advice to new mums. Chicco then used the Easypromos app to gather all entries from all four posts in one sweepstake in order to select five winners. The response to the competition was very positive, with the first post receiving more than 300 comments and the Chicco Facebook page receiving over 900 more likes during the week the sweepstake was running.

31MAR2017

Lead Nurturing strategies with promotional codes for enhancing your relationship with your audience
Lead nurturing strategies with promotional codes

Posted in: Digital marketing

Visits to your website are increasing and your social media network continues to grow, but all this hard work doesn’t appear to be reflected in your sales. You can’t seem to take full advantage of all the effort that you’ve put into lead generation via the various campaigns you’ve implemented. Your leads are not making purchases in your online and physical stores. Here’s a question… Are you talking to your community?

29MAR2017

The New Challenge for Brands:
Adapt Promotions to Smartphones

Posted in: Business news

Press release – Barcelona, Spain – March 2017

The mobile phone is the most used device to participate in online promotions and sweepstakes. The Smartphone already outperformed the computer as an Internet gateway in 2016 and a recent study that Easypromos has developed, shows that it is also the most used device to participate in contests and sweepstakes on Facebook.

08MAR2017

How to get the most out of your Inbound Marketing contests by integrating them into your CRM
CRM

Posted in: Digital marketing

Imagine a world in which you have all the information you need for your Inbound Marketing strategies. A world in which the online side of your customer base is connected to the offline side so you can obtain a 360º view of your customers. You want it? You’ve got it!