18OCT2017
Posted in: Ideas for your website
We know that publicizing and promoting a gym or sporting organization is far from easy. There are myriad internal and external components that determine the definition and execution of your marketing campaigns: seasonal factors, changing trends, stiff competition in the sporting sector and so on. Below, we present some ideas and examples for creating promotions, contests and sweepstakes that will help you achieve your marketing objectives.
18OCT2017
Posted in: Digital marketing
The way people and companies use social networks has changed a great deal over a short period of time. For example, Facebook’s changes to its promotions guidelines at the end of 2014 led brands to establish new priorities for their social media promotions: it was no longer possible for brands to increase their fan base exponentially because Facebook didn’t allow pages to make it compulsory for users to become fans to participate in the promotion. So, which is the primary objective that has resulted from this change?
18OCT2017
Posted in: Events
Autumn comes, leaves fall, and the days grow shorter and darker. What else does October bring? Halloween! Companies who know how to use key dates such as Halloween can achieve great results energizing their community. The biggest brands have already jumped onto the bandwagon of social media contests and promotional actions for Halloween. Would you like to know how to do the same for your company? Then keep reading!
28SEP2017
Posted in: Success cases
With a range of new products aimed at the home cocktail market instead of tarde customers, Funkin Cocktails needed a campaign to introduce the new Funkin Cocktails Mixers in a shaker in a fun and entertaining way that made people engage with the brand. The #Shakerface hashtag contest was the result.
15SEP2017
Posted in: Digital marketing
You think you’re on the right track. You’ve defined your Inbound Marketing strategy and your leads keep increasing. You regularly energize your community, your website and blog forms are going smoothly and your contacts database is growing all the time. And yet your sales are stagnant. What’s going on?
12SEP2017
Posted in: Digital marketing
One formula that is effective when it comes to energizing your online community is that of the Instant Win contest. So, what’s special about it? Well, it’s a promotion – usually lasting a short time – in which prizes are distributed immediately among winners. Keep reading to find out more about this type of promotion and how it can boost your Inbound Marketing strategy.
06SEP2017
Posted in: Applications,Applications for Instagram
Running photo and video contests with hashtags in Instagram has become one of the most effective ways for brands to obtain user-generated content (UGC). Participation is very straightforward because most users are accustomed to sharing their snapshots and videos on this social network. If you already use hashtag contests as part of your strategy for increasing brand awareness and boosting loyalty among your community of followers you might be interested in two new features we’ve recently incorporated into this app. Both features are designed to help you organize more original contests for your community.
29AUG2017
Posted in: Applications,Applications for Instagram
Thanks to our extensive experience – and to sources such as the 2017 Study of Social Networks in Spain 2017 by the IAB – we can confirm that Instagram has consolidated itself as one of the most popular social media channels among brands. Contests and surveys on this platform are always well received by users. In this post, we’ll outline the two types of contests available in Instagram: a comment-based sweepstakes, and a photo or video contest with hashtags.
29AUG2017
Posted in: Applications for facebook
Let’s face it – Everybody is on Facebook! So your brand/business also needs to be there, be active and engage with the users. If you’re already there but don’t have much interaction and engagement from your users, you can attract attention and create engagement and brand awareness with a Facebook contest. Facebook has a huge community that’s very familiar with participating in contests, sweepstakes and other types of promotions so take advantage. Here we’ll go through the different ways of organizing a Facebook Contest.
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Ideas of promotions and online marketing campaigns for shopping malls_
How to offer coupons and promotional codes on Facebook with Easypromos_
Ideas and examples of promotions and contests to celebrate Mother’s Day_
How to Pick the Winners of an Instagram Sweepstakes_
Some ideas to create your Question & Answer Contest (trivia quiz and test questionnaire)
27SEP2017
Posted in: Applications,Applications for Instagram
These days, having an active Instagram profile is vital if you want to achieve visibility for your brand and products. And what better way to achieve this goal than to run regular sweepstakes among users who comment on your Instagram posts? Doing so will help you ensure that your publications achieve the desired reach – and at a very low cost. Read on to discover the good practices to follow when promoting your sweepstakes posts.