Recently we’ve been talking about the importance of gamifying marketing strategies and boosting brand awareness and engagement with playable promotions. The Easypromos applications are fantastic tools for lead generation and audience entertainment. One of our interactive applications is the Hidden Objects game, a digital version of the old-school puzzle book “Where’s Wally?”. If you need tips for designing an engaging and creative image for your Hidden Objects game, then you’re in the right place! Keep on reading to find out more.
Posted in: Digital marketing
It’s no secret that online contests are an important part of lead generation. But are you making the most of online promotions – or are you leaving valuable sales leads on the table? The trick is to get those leads linked up to your CRM so you can keep the buyer’s journey moving. Here’s how to integrate your promotions with HubSpot, easily and efficiently.
In the age of information overload, personalization has become an important aspect for all marketers looking to differentiate from the competition and stay top of mind with customers. Today we talk about creating promotional campaigns focused on exposing your brand to the target audience, and we look at the benefits of obtaining user-generated content.
Posted in: Ideas for your website
When planning online promotions of goods and services that are more difficult to understand, a key part of the task is to share deeper knowledge about the promoted product or service. Direct purchases are difficult to generate if the target customer doesn’t fully understand how the product works, or what benefits it brings. The combination of quizzes with product information videos is an excellent way to educate customers and provide them with valuable content about your products and brand. In this blog post, we look at how brands inform their audience about new products through quizzes and videos.
Do you remember the “Where’s Wally” series? The whole world went crazy for Wally, his striped jumper, wooly hat, and distinctive glasses. And although the idea is 30 years old and quite outdated, imagine it in the digital world. We transformed the idea of locating hidden items into an interactive Hidden Objects game. If your main goal is to reinforce branding and therefore heighten your brand awareness, read on, because today we share examples of successful Hidden Objects games!
Sometimes a bit of inspiration is all you need to build an innovative online promotion. If you’re on the lookout for high-quality user-generated content, then this blog post is for you. Today we share examples of successful Scenes promotions launched with Easypromos. See how easy it is to persuade your audience to personalize products, scenes, and pictures! Dive in!
We often talk about running contests, giveaways, and other interactive promotions for existing clients – especially regular paying customers – as it’s an effective way of reinforcing customer loyalty and turning clients into brand ambassadors. Promotions in which customers validate codes found on product packagings or receipts tend to be the most successful, as brands ensure that the promotion is accessed only by real customers. In this article, we show you different examples of code validation promotions, and we explain how to easily distribute prizes without the need for programming. Read on to see real examples and useful tips.
Marketing campaigns are all about making your company seen and bolstering your brand and product awareness. However, launching a promotion is just not enough. In order to make your campaign successful, you must communicate it in an attempt to reach as many users as possible. Today we take you through integrated marketing campaigns and tips on launching them with Easypromos. Read on!