If your target audience is on Instagram, dynamize your community with a photo contest
Instagram photo contest

Posted in: Digital marketing

Instagram is a social network with lots of active users who are just crazy about photos. Photo contests generate a high level of engagement with the Instagram community, so it won’t be hard to make your promotion a success. Just think about what your objective is and find an idea that appeals to your buyer persona. Design a contest that’s fun and that plays to the strengths of your brand or products. And make sure to pick a prize that’s appropriate to the amount of effort you’re asking your participants to make.


3 Examples of how to Use the New Quiz Summary Page

Posted in: Ideas for your website

The constant evolution of our platform is our way of providing optimized applications guaranteed to meet our clients’ needs. And what better way of evolving than adding new features to our applications? In this post, we present the new Quiz Summary Page, usable in applications such as quizzes, surveys, multiple-choice tests and predictions promotions such as betting pools.


Case Study of an Annual Photo Contest: Miss Diving Specials

Posted in: Success cases

The photo contest Miss Diving Specials has become an annual recurring marketing action for the website Diving Specials that help them obtain user generated content and email addresses for their email marketing.


Make the most of summer with Instagram photo contests
Instagram photo contests

Posted in: Applications for Instagram

If there is one time of the year when people are at their happiest and most active, it’s probably the summer, with its vacations, walks on the beach, open-air dinners and concerts, get-togethers with friends and family members we haven’t seen for months… Summer is a time to take pictures and share them online. So, it’s the perfect opportunity to pose a challenge to your community, encouraging them to put the finishing touches to a wonderful summer. You might be thinking “What can my brand add to all the appetizing options already available? How can we capture the attention of our target audience?”


Reward those who participate in your channel with a YouTube sweepstakes
YouTube Sweepstakes

Posted in: Digital marketing

After several years focused on developing and improving applications designed for Facebook and Twitter, Easypromos turned its attention to YouTube. Then, in November 2016 we unveiled a new application designed to manage contests and sweepstakes on YouTube. In this article, we will show you how to get the most out of this fantastic tool and boost interaction with your followers via your YouTube channel. You will also be able to support your Inbound Marketing strategy, generating new leads and working with existing ones.


New Easypromos API for Developers

Posted in: Business news

We’ve launched an updated version that makes the use of and the integration with our API easier. The Easypromos API allows developers to program automatic export of the users that register in a promotion to integrate the data in external or third party platforms.


Google Primer, New App with Bite-Size Marketing Lessons Advise to Run Contests on Social Media

Posted in: Digital marketing

5 minutes a day is all you need to learn valuable business advice and catch up on Digital Marketing with the new app from Google. And pay attention! The new app Google Primer mentions competitions as a recommended action in your online marketing plan. Do you want to know how to organize a successful contest? Keep reading because this gets interesting.


Quizzes: Get New Leads While Your Followers Have Fun

Posted in: Digital marketing

We’re going to look at a type of contest that often works well on social media: the trivia quiz. We’re going to explore this type of contest from a perspective of inbound marketing. Quizzes are great for testing the knowledge of your brand’s followers. To participate, users must answer one or more questions about a specific subject.


6 Ideas to How to Announce the Winners of an Instagram Sweepstakes

Posted in: Applications for Instagram

Have you organized an Instagram sweepstakes and is it time to contact the winners? Once you have the list of the winners of the prize draw, time has come to contact the lucky ones so that they can receive their prize as soon as possible. But, how do you announce the result of the Instagram Sweepstakes and even more important, how do you get in touch with the winners? Here we give you 6 ideas to how to announce the winners of the sweepstakes on Instagram.


Changing the Thumbnail of Your Facebook Live is Easy if You Know How

Posted in: Applications for facebook

Broadcasting live videos and polls with Facebook Live will increase the reach of your posts given that Facebook gives more reach value to this type of content and your videos will be shown before posts from other users and will have more views in the users’ newsfeed. If in addition to that the thumbnail image is interesting and striking, your video is sure to be seen even after the live streaming. You can change the thumbnail image of your Facebook Live videos to help achieve that. Keep reading and we’ll explain how.