20FEB2019

How to share a contest on Instagram and get more participants
How to share a contest on Instagram

Posted in: Applications for Instagram

Why do promotions fail? It happens more often than you might think. Someone designs a clever contest, adds gorgeous graphics, sets it to “active” and… nothing happens. What’s the problem? Not enough publicity. Let’s discuss how to share a contest on Instagram and give it space to succeed.

19FEB2019

3 unexpected ways to get great leads on social media
3 unexpected ways to get leads

Posted in: Digital marketing

Email is the traditional source for lead generation – the King of the castle, if you will. But social media has become the new voice – and Queen – of online marketing for B2B and B2C. Social media provides a platform for reaching out to existing and potential leads, without having to cold call.

08FEB2019

SMS marketing: your secret weapon to convert and remarket
SMS marketing to convert and remarket

Posted in: Digital marketing

3.7 billion people own a mobile phone, and almost 50% of internet traffic comes from mobile. Modern inbound marketing is all about meeting the customer where they are – so here’s how to make contact through SMS marketing.

07FEB2019

Cat Day contests to celebrate, promote, and support the event

Posted in: Events

Cat owners are a dedicated bunch. They love to share photos and videos, learn more about their pets, and support ethical campaigns such as #adoptdontshop. So you can join the celebrations by supporting cat owners and sharing cat-friendly rewards.

05FEB2019

Easypromos is now ISO 27001 and ISO 27018 certified
Image of the Easypromos and Aenor logos, with a "certified" stamp

Posted in: Business news

The Easypromos Information Security Management System is now certified to the ISO/IEC 27001:2014 standard, as well as the ISO/IEC 27018 standard for protecting personal data in the cloud. The certification was carried out by an external auditor, AENOR.

01FEB2019

How experiential retail and live promotions can increase sales in-store
Experiential retail to increase sales in store

Posted in: Digital marketing

Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales.

21JAN2019

How to organize giveaways with collaborators, co-sponsors and brands
Giveaways with collaborators

Posted in: Business news

Social media giveaways are on the rise – especially with co-branding, sponsorship and influencer marketing in the mix. Here’s your guide to collaborative giveaways, using the new tool to invite and connect with collaborators.

17JAN2019

Giving a Voice to Osteoporosis Patients with the IOF Video Contest

Posted in: Success cases

Osteoporosis has been called a “silent disease”. But the International Osteoporosis Foundation is raising awareness with a patient-centred video contest.

07JAN2019

Delight your followers with a Valentine’s Day giveaway on Instagram
Valentine's Day giveaway on Instagram

Posted in: Applications,Applications for Instagram,Events

Valentine’s Day is one of those holidays that, from small beginnings, has spread across the world. It’s become a global celebration of love, romance, and togetherness. And it’s the perfect occasion to show your generosity and affection for your followers – with a Valentine’s Day giveaway on Instagram.

19DEC2018

8 Trends in Online Contests and Promotions that we’ll see in 2019

Posted in: Business news

We finished 2018 with some great news: brands are taking big steps forward in data security for contest participants, following the new data protection laws in the EU. And we’re seeing better quality contests and giveaways as a result. Check out our infographic for more 2019 trends in online contests, and scroll down for a detailed analysis.