Posted in: Success cases
Whenever a brand or business communicates with its target audience, it’s important that it also conveys its core values. Therefore, customers are more likely to remember communications from your brand more positively if those communications are infused with your brand’s ideals. In this C&A case study, we can see how the clothing brand successfully promoted its values of sustainability by organizing a children’s drawing contest. They used social media to promote the campaign and engage families.