How to Promote a Giveaway on Multiple Platforms

Promoting a giveaway on multiple platforms means using different communication channels to drive participation in the same campaign. The simplest and most flexible way to do this is with a web-based giveaway: participants enter through a single giveaway landing page,…
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How to Run a Writing Contest as a Marketing Campaign

How to Run a Writing Contest as a Marketing Campaign

Writing contests are increasingly used as interactive campaigns to encourage participation, collect stories and testimonials, and activate audiences around a shared topic or experience. Brands, publishers, bookstores, and community-driven organizations use writing contests to generate user-generated content (UGC), increase engagement,…
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