Are you looking to improve your brand positioning but you’re not example sure where to start and what to do? Don’t worry! Today, we share with you ideas to improve brand positioning with… gamification! Find out how to use branded mini-games to delight your online community but also accomplish your marketing objectives. Keep on reading!
With the number of businesses out there, it might be highly unlikely that today’s customers will choose the products or services offered by you. And it has nothing to do with the price or quality that you offer. It is simply the result of so many other shops and service providers in the same sector. But you can still overcome this challenge and ensure that the consumers choose your product. One way to do it is by improving your brand positioning. Today, we will show you how to use gamification in your brand positioning strategy. Let’s set your business apart from the rest and see the boost in sales!
Brand gamification as a vital part of brand image building
We constantly mention that gamification is an important part of any digital marketing strategy. According to recent statistics, 58% of the global population has Internet access. Reports by Hootsuite also show that 2.23 billion people log in daily to their Facebook accounts through gamified applications and game loops.
Online users play games because of a variety of different reasons. The most popular, however, is entertainment. Gaming also decreases our stress levels, and we tend to enjoy a bit of a challenge.
Nowadays, however, gamification quite often is used for a purpose other than just entertainment. Games and interactive apps have become a vital part of digital marketing and brand positioning strategy. Gaming apps engage and entertain audiences, they promote brands and their products, they generate new leads, they convert followers into paying customers, and they also drive traffic to your website. So if you’re looking for a new sales and promotion strategy get ready to see different types of gamification that you can incorporate into your digital marketing strategy!
Branded Memory game as an example of a brand positioning strategy
Brand gamification let you expose the audience to your logo, colors, brand name, and products. And at the same time, it allows you to entertain your audience and engage them fully with your content! Winning!
For example, the Memory game app allows you to fully personalize the images and registration form. Ask the participants only for the details that you really need for future marketing campaigns. Don’t ask too many questions, otherwise, the users might feel overwhelmed and abandon the entry form without submitting their entry.
You can choose up to eight different images, and the app will automatically shuffle them creating a challenge for your followers.
Let’s take a look at this Memory game created by Frosch, brand offering cleaning products.
Frosch created a branded Memory game that aimed to position the brand and influence their target audience. To do so, Frosch customized the game with images of their logo and products. All images were matching the main branding color: turquoise.
This is a great brand positioning technique. Why? Because the audience decides to stay on the page and participate in the game for a chance to win one of three sets of Frosch products. Therefore they are willingly being exposed to the brand.
The company image and branding colors would have worked the visual memory of all participants. It’s almost guaranteed that they would recall Frosch next time they go to buy cleaning products!
Branded mini-games like the Memory app can also be a great way to promote a new product launch. Imagine that you have a new line of beauty products or limited-edition flavored chocolate! It would be a great idea to promote these products with a Memory game and give the fastest – or all – participants a chance to win in a random prize draw.
Memory games could be a great addition to your digital marketing plan if you’re looking to entertain and engage your audience, promote new or best-selling products, and generate leads.
Branded Puzzle to increase engagement and gamify your digital marketing strategy
Experts calculate that an average American person sees between 4,000 and 10,000 ads per day! Therefore, audience retention can be quite tricky when there’s so much content to keep your eyes on. However, it is not impossible if you have the right tools.
It’s no secret that it’s important to publish and promote interesting content, but you’re more likely to achieve success if your content is also engaging. Memorable content will not only create satisfaction but it will keep people coming back for more!
In the age of smartphones and interactive games, it’s hard to say “no” to fun games. And if they’re attractive and easy to navigate they will lead to nothing but positive customer experience and loyalty!
Let’s take a look at an example of Lovemore Music. The brand wanted to increase engagement and provide entertainment for their audience.
5 fastest participants were then entered into a random prize draw for a R250 voucher for the Lovemore Music store. The incentive not only motivated more participants and improved the brand image, but it also led to customer satisfaction and loyalty.
Puzzle app for brand positioning and conveying important messages
The branded Puzzle by Easypromos is a great app to showcase a new line or limited-edition products. You can also use it as a tool to convey important messages to your audience, just as we did last Christmas!
We wished our audience happy holidays with an interactive mini-game, and the participants that completed the challenge in less than 40 seconds entered a random prize draw. The prize was a free 3-month subscription to our platform!
The Puzzle app allows you to upload any image, which is then automatically cut into pieces and turned into a puzzle, ready to solve by interested participants. While playing the game, the participant is willingly exposed to your brand. They see your logo, brand name, slogan or colors, therefore the brand automatically occupies a place in the participant’s mind.
The Puzzle app and other mini-branded games were created by Easypromos not only to accomplish your marketing objectives but also to incentivize your online community. Therefore take advantage of the winner picking tools of our platform and pick a random winner! Offer an interesting and satisfying prize, such as one of your products or services, or a special discount for their next purchase. This will lead to customer satisfaction and brand loyalty, which are probably somewhere on your marketing objectives list.
To increase engagement and stay on top of your promotions, you need to keep up with the current trends and provide the audience with high-quality engaging content that they will enjoy. Therefore, in the age of gaming when 164 million Americans are gamers, gamifying your digital marketing strategy is the right – and necessary – thing to do.
Spin the Wheel to position your brand and convert website visitors into paying customers
The main advantage of branded mini-games is that you get to customize the app with your brand logo and corporate colors. Online users are exposed to your brand, which leads to increased brand awareness. If you’re looking to generate engagement, then branded mini-games should also be your go-to tool.
Branded prize wheels are a fantastic part of any digital marketing plan. They allow you to incentivize your existing customers but also convert website visitors into customers.
Let’s take a look at a prize wheel organized by a British travel agency Bright Sun Travel.
Bright Sun Travel wanted to take advantage of January sales. They wanted to increase sales and attract the attention of potential customers. Therefore they integrated a branded prize roulette on their website. The website visitors had a chance to walk away with holiday and flight discounts, and merchandise.
This was a great marketing move to encourage sales and improve brand positioning. But it was also one of the best strategies to increase customer loyalty and satisfaction. Apart from creating such a positive impact on the online community, the brand achieved some other marketing goals. Each participant in order to take part in the promotion had to leave their contact details. This can only mean one thing – the customer database of Bright Sun Travel expanded, a lot!
Bright Sun Travel added the promotion link to the website slider, right next to the search widget. This is a great choice if you want to convert page visitors into paying customers, as once they win a discount they will be more likely to book flights or holidays with Bright Sun Travel. Positive experience will keep them coming back for more.
Time to use gamification to position your brand
All branded mini-games by Easypromos come with an entry form that you can either enable or disable. Enabling the entry form means that the participants will have to leave their contact details in order to submit their entry. You can then download all new leads directly into your CRM via our webhooks tools or using integrations like Zapier, so then you will be able to target them in the future.
Do you have enough ideas for your brand positioning strategy? Create your Easypromos account now! You can work in the draft mode to discover features of all applications. The platform will not ask for any payment unless you decide to activate the promotion!
Don’t hesitate to contact us in case of any questions or doubts. Contact us through our Online Chat where an experienced Support Team will answer all your inquiries.
Kamila PalkaEasypromos marketing team
Publication date: 2020-01-27