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  • César Rodríguez, Author at News about digital marketing campaigns: giveaways, contests, games and more

César Rodríguez

He joined the marketing team at Easypromos in 2021 and is in charge of multichannel marketing content creation and communication in English for Blog posts, newsletters, etc. Cesar has over 20 years experience in education & training, translation & interpretation and has collaborated with different marketing teams. When he's not working or walking his dogs chances are he’s skydiving, paragliding or skiing.

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Increase Your Brand Awareness with Contests – Real Examples

Publication date: 31/05/2022

Building brand awareness is a must for business new and old. What used to be achieved merely by word of mouth and old-fashioned media outlets, has now almost entirely moved online. For businesses to build brand awareness, it is now necessary for them to be able to reach their target audiences through digital channels. Thankfully, this evolution has brought about scores of tools to help them achieve this, and Easypromos has gathered them all in a single, easy-to-use platform. Keep on reading and discover how running contests online will help you take your brand awareness to the next level.

How to do a Giveaway on Facebook and Instagram Simultaneously

Publication date: 16/05/2022

Many brands are present on both Facebook and Instagram and don’t want to leave out any of their community members when they run giveaways. Learn here why you should and how to do a giveaway on Facebook and Instagram simultaneously.

Generate engagement with a Hidden Objects Game that doesn’t require download

Publication date: 03/05/2022

As the digital revolution takes hold in the marketing world, catching users’ attention has become the number one priority for marketers and gamified campaigns are becoming the go-to tool to achieve that objective. A branded Hidden Objects Mini-Game could be the solution you’re looking for, and it doesn’t require downloading!

How to Make a Giveaway Winner Announcement

Publication date: 02/05/2022

Announcing and communicating the winners of a giveaway might well be the single most important stage of your promotion. After all, what good does it make to go through all the process of carrying out a giveaway if by the end of it it isn’t clear who’s the winner?

20 Instagram Giveaway Ideas for your Business

Publication date: 27/04/2022

You don’t have to be a big brand to generate engagement, interaction and increase sales among your online community. Once users discover a brand on Instagram, it’s easy to turn them into followers provided that the brand offers them an interesting product and valuable information. A good way to promote your brand’s Instagram profile is to constantly launch giveaways. This will draw new followers and clients and show them what your brand has to offer. Keep on reading to discover up to 20 practical ideas that will give you the perfect excuse to carry out Instagram giveaways and grow your audience.

Examples of Customized Slide & Match Combination Games

Publication date: 19/04/2022

The digital revolution that the world is going through requires brands to constantly adapt and adopt innovative marketing strategies to remain relevant. The emergence of social media and the way audiences use and interact with them is also in constant evolution. In line with this reality, gamification has become a prominent strategy within the digital marketing world, becoming the centerpiece of many campaigns. Secure your place ahead of the curve with these Slide & Match gamification ideas!

5 Marketing Gamification Examples Accessible to any Brand

Publication date: 13/04/2022

Gamification is becoming a staple term in marketing. It’s slowly but surely making itself a part of many interactive marketing campaigns. If you haven’t considered implementing it into your marketing strategy, it might be time for you to do it. In this article, we are going over some examples to profit from games and entertaining actions, which by the way, can be fully customized with your brand image.

Ideas to Celebrate Father’s Day in the Workplace

Publication date: 11/04/2022

Given the amount of time that we spend at the workplace, the importance of a good working environment is paramount. If your objective as a manager or HR professional is to improve communication, performance, motivation, and engagement among your team, team-building activities are always a good idea. In this article, we will go over some ideas to celebrate Father’s Day in the workplace.

Customized Online Prize Wheel | Tips and Examples

Publication date: 04/04/2022

Online Prize Wheels are popular promotion dynamics among users. They are a fun, engaging, easy-to-use, and exciting way of offering customers prizes or rewards. From the marketing perspective, they can be a powerful tool to achieve certain objectives. With Easypromos, you can create your own Prize Wheel and customize it with your brand image or products, easy!