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  • César Rodríguez, Author at News about digital marketing campaigns: giveaways, contests, games and more

César Rodríguez

He joined the marketing team at Easypromos in 2021 and is in charge of multichannel marketing content creation and communication in English for Blog posts, newsletters, etc. Cesar has over 20 years experience in education & training, translation & interpretation and has collaborated with different marketing teams. When he's not working or walking his dogs chances are he’s skydiving, paragliding or skiing.

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A solution for business associations to incentivize purchasing and reward consumers

Publication date: 24/11/2021

Digital transformation of businesses is a fact and the COVID-19 lockdowns only accelerated this process. Nowadays, business associations are focused on implementing actions that draw consumers back to street shops. Consequently, how to boost brick-and-mortar shopping using digital tools is the question at hand. Facebook Ads or Google Ads are available options but, at Easypromos we offer a simple, customizable and affordable tool for business associations to bring customers back into local shops. Read on and find out how any businesses or shop owners association or a local chamber of commerce can set up and fully customize Easypromos’ solution in just a couple of hours.

Interactive marketing ideas and useful resources for your Christmas campaign

Publication date: 05/11/2021

As you very well know, traditional marketing has given way to digital marketing as the main tool to efficiently promote a brand or business. New technologies have opened up a world of online opportunities and have brought about the emergence of new digital trends such as interactive marketing. Do you want to know what interactive marketing is and how to use it for your Christmas campaign?

Promotion ideas for your Diwali campaign

Publication date: 27/10/2021

Festive celebrations are a great opportunity to promote your brand, increase awareness, interact with customers and generate new leads. Diwali is no exception, it is estimated that 40 to 50% of retail sales in India happen in the months of October and November. It is only logical that you take advantage of this surge by organizing some online promotions or contests for your existing and potential customers. Read on to get some promotion ideas for your Diwali campaign!