Success cases

Online campaigns are the perfect avenue for product promotion for brands with an online presence. Today we share with you an example of a successful promotional action launched by a Swiss specialist in dairy products. Discover how an Instant Win campaign generated more than 300,000 page views and attracted more than 12,000 unique users.

When La Trobe University could once again attend career expos after the COVID-19 pandemic, they wanted a new way of creating engagement to support their lead generation. Together with their new stand, they created a ‘Test your clever’ quiz that event attendees could play on their phones. Learn here how to use a Timed Quiz for your event lead generation.

Each year, Las Arenas Shopping Mall on the island of Gran Canaria celebrates its anniversary. This year, however, due to the COVID pandemic, it was not possible to celebrate in the mall itself, so they decided to carry out a big prize draw instead. Read on to find out how they celebrated their anniversary with the help of Easypromos.

The online broker DEGIRO has been the main sponsor of Borussia Mönchengladbach since July 2020. When the team made it to Champions League, the company was looking for a way to promote the Champions League matches to also address the sponsorship internally. They did so with a Multi-Round Predictions game; its ultimate goal was to create employee engagement. The employees could make their bets the days before the matches and earn points for each correct prediction for the chance to win team merchandise prizes. Here you can read more about it.

The COVID-19 pandemic caused the world of sports to stop and then transform. In the case of running, many races were canceled or postponed, forcing race organizers like La Bolsa del Corredor and its running club to come up with innovative and virtual solutions in order to continue motivating their communities. La Bolsa del Corredor organized Rainbow Virtual Series, a multi-race campaign with online registration and results, with the help of Easypromos. In this case study, we go through all the applications used for the campaign and how the organizers promoted their virtual events. The outcome speaks for itself: the organizers are already working on the 2021 edition of the virtual race.

Leavenworth is a popular tourist destination in Washington, United States, especially during the Christmas period. With the outbreak of COVID-19, the Bavarian-style town was unable to welcome thousands of visitors. To promote tourism and local businesses, The Leavenworth Chamber of Commerce organized a digital Advent Calendar to reconnect with their audience and give them something to look forward to. Find out more about this successful digital Advent Calendar and how it converted thousands of users into leads.

For the 2020 Christmas campaign, the Devonshire Hotels and Restaurants Group decided to spread some light in the dark with a festive ‘Elf on the Shelf’ gamified Advent Calendar. During December, users participated in the promotion by finding the mischievous elves hidden in pictures of Devonshire’s different locations. Here we take a look at the Advent Calendar campaign and its final outcome.

The footwear brand Flexi looked for a way to convert anonymous website visitors into leads. The Easypromos mini-games combined with attractive prizes turned out to be the perfect solution for the Flexi e-commerce. Learn more about the marketing campaign that converted 130.000 visitors into leads.

Andrew’s Airport Parking is an Australian off-airport parking business. During the outbreak of COVID-19 the brand looked for a way to connect with their customers and online community members. Andrew’s Airport Parking launched a branded Memory game which turned out to be a great success. Since then, the parking business regularly launches gamified promotions for their customers. Find out more!

Organizing an online voting contest is quite a challenging task, especially when there are different categories and candidates. Is it possible to manage such a contest and make sure the participants don’t follow bad practices to obtain more votes? Today we take a look at how OpenExpo Europe ran a very successful Open Awards online. Read on!