Posted in: Success cases
The COVID-19 pandemic caused the world of sports to stop and then transform. In the case of running, many races were canceled or postponed, forcing race organizers like La Bolsa del Corredor and its running club to come up with innovative and virtual solutions in order to continue motivating their communities. La Bolsa del Corredor organized Rainbow Virtual Series, a multi-race campaign with online registration and results, with the help of Easypromos. In this case study, we go through all the applications used for the campaign and how the organizers promoted their virtual events. The outcome speaks for itself: the organizers are already working on the 2021 edition of the virtual race.