12JUL2017
Posted in: Success cases
The sweepstakes among users who Like or comment on a post on a Facebook page is a promotional action that’s more and more popular because it’s easy to use and quick to implement but more so because of its effect: the level of interaction from the users on a sweepstakes post is higher than the average of other posts published on the same page.
20JUN2017
Posted in: Success cases
The photo contest Miss Diving Specials has become an annual recurring marketing action for the website Diving Specials that help them obtain user generated content and email addresses for their email marketing.
13APR2017
Posted in: Success cases
With this campaign we’ll show you how Borges USA – STAR Fine Foods gets creative with calendar-based, themed events to drive timely interest, education and engagement with over 80 prizes and 17,000 participants in a promotion that combines a Quiz with Instant Win opportunities. Plus, we will expose some of the amazing features of the Easypromos platform highly sought after by brands like STAR.
02MAR2017
Posted in: Success cases
Along with the Spanish company Boolino, we’ll here explain how to obtain the contact info of thousands of potential customers in only a few days. The application used to achieve it: recruiters combined with the email platform. The results are without a doubt very surprising because with this action that was carried out in December 2016, the company obtained 20,827 participants in only 9 days. After seeing the success of the campaign, the company repeated with a second similar campaign where 11,800 users participated. But the campaigns are not just a few lucky isolated actions, they are part of a long-term strategy based on what in marketing terms is known as “Member get Member” whose main idea is to reward the existing customers and motivate them to bring new potential customers. It’s a very effective resource and more if you add the social networks’ immediacy and possibilities to make viral. “Who better to bring you new customers than your existing customers?”
09FEB2017
Posted in: Success cases
Videos were by far the most popular type of marketing content in 2016 and it will most likely be the source of much talk in 2017 as well. Facebook Live, Snapchat, Instagram Stories, all with unstoppable growth in the amounts of users, tell us that “Storytelling” is here to stay. If to that we add one of the other booming trends which consists of betting on the content strategy, to have the users or followers of a brand be the ones who contribute to the content creation, we have part of the success assured. A video contest with user-generated content are the way to go if you want to achieve maximum engagement and reach.
06FEB2017
Posted in: Success cases
A photo contest is a great way to engage your target audience and collect user-generated content that can later be used in offline actions. And with the multi-lingual tool you can reach users in different languages at the same time and only manage the one promotion. That was the most important issue for CEC – Commission for Environmental Cooperation. They needed to create the photo contest so that users from both Canada, Mexico and the United States could participate easily in their own language. The CEC had run another photo contest before but manually with participations via email, but using Easypromos’ Photo Contest app saved them a lot of work and time.
17OCT2016
Posted in: Success cases
Learn a helpful use of the Quiz app. This success case brand hosted a Quiz on its website to offer an indication of the best products for each customer. Learn how the Quiz worked and its strengths as a marketing tool.
28SEP2016
Posted in: Success cases
As companies and brands become more familiar with the benefits of digital promotion via social media channels, they are also taking advantage of cross-promotional opportunities which leverage the followers of companies with complementary products and services. The following case study showcases how two companies partnered in a digital promotion to significantly increase reach and awareness of their brand through a Facebook Timeline Contest.
19SEP2016
Posted in: Success cases
Experiential marketing seeks to create an emotional connection between a brand and its clients. This connection can then serve as an effective brand ambassador. It’s about selling an experience rather than merely a service. Such was the thinking behind the #h10moments promotional campaign launched by H10 Hotels. This blog post will provide an in-depth description of H10’s campaign.
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How to promote the launch of your new website: the Kelme case study_
Photo contest with discount coupon for all participants_
Adidas Engages With Employees to Chose Charity Through Easypromos Quiz Application_
How to give away Promotional Codes for customer loyalty_
Facebook Photo Contest Surpasses Participation Goal by Nearly 50%
12APR2017
Posted in: Success cases
The baby products brand, Chicco, wanted to celebrate Mother’s Day, which in the UK fell on Sunday 26th March 2017. With the help of their PR and Social Media agency, HROC, they planned a Facebook Timeline Sweepstake that included four different pre-scheduled competition posts to ask for entries. To enter, mothers were asked to comment on one of the four posts with their one golden piece of advice to new mums. Chicco then used the Easypromos app to gather all entries from all four posts in one sweepstake in order to select five winners. The response to the competition was very positive, with the first post receiving more than 300 comments and the Chicco Facebook page receiving over 900 more likes during the week the sweepstake was running.