You can ask a simple question directly on Facebook or share a more structured survey through an external campaign page. The best option depends on whether you want a quick response or need more control over participant identification, data collection, and results.
If you also want to encourage participation with a prize, you can combine the campaign with a Facebook Giveaway and randomly select a winner from users who comment on or react to the post.
How Can You Create a Survey or Poll on Facebook?
There are several ways to ask your audience questions on Facebook. You can collect responses directly in a post or share a link to a more structured survey hosted on an external campaign page.
The best option depends mainly on the type of information you want to collect and how much control you need over participation.
Ask an Open Question in a Facebook Post
The simplest way to run a survey or poll on Facebook is to publish a question and ask users to respond in the comments.
For example:
- Which of these products do you prefer?
- What new flavor would you like to see?
- What has been your favorite experience?
- Which option would you choose?
This format is useful for collecting open-ended responses and generating conversation directly on the post.
If you want to encourage participation with a prize, you can also run a Facebook Giveaway among the users who comment. Easypromos imports the comments through Meta’s official API and lets you randomly select one or more winners.
For example, Eminence Organic Skin Care, a professional organic skincare brand, asked its Facebook community which product they would be most excited to try. Participants answered in the comments for a chance to win a set of 12 face masks, allowing the brand to generate engagement while also gathering feedback about product preferences.
Use Reactions for a Simple Poll
You can also associate different Facebook reactions with different answers, for example:
- Like = Product A
- Love = Product B
For example, Phelan’s Pies Ayr, a local pie business in Ayr, asked its Facebook community whether they preferred curry pie with or without peas. Users could vote using different reactions, while many also added their opinions in the comments. This shows how a simple reaction-based poll can generate quick feedback and conversation directly on the post.
However, reaction-based polls are best suited to informal feedback. Reactions are not designed as a controlled voting system, so they are not the best option when you need reliable results, participant identification, or duplicate controls.
If you need more reliable results, want to identify participants, or need to prevent duplicate participation, a dedicated survey is a better option.
How to Create a Facebook Survey With a Form
Another option is to create a survey on a dedicated campaign page and share the link through a Facebook post, ad, or other channel.
With Survey, you can create single- or multiple-choice questions, ranking or rating questions, and adapt the questionnaire to your campaign objective. You can also decide how participants are identified and add a registration form to collect information such as name or email address when needed.
This approach is especially useful when you want to:
- Identify participants
- Collect first-party data
- Ask several questions
- Control participation more closely
- Review and analyze results
- Reward participants
For example, Hotel Tres Reyes, a hotel group in Spain, created a survey on a dedicated campaign page and promoted it through several channels, including Facebook. The campaign also clearly communicated the incentive for taking part: the chance to win a free hotel stay.
Another example comes from Exceed Alghanim, a Kuwait-based automotive business, which created a multi-question survey to learn more about its audience’s car preferences. The survey combined several questions in one questionnaire and included a registration form to collect participant data.
Because the survey has its own URL, you can share it not only on Facebook, but also through other social networks, email, or any other campaign channel.
Can You Run a Giveaway Among Survey Participants?
Yes. Offering a prize can be a good way to encourage more people to complete the survey.
With Easypromos, you can randomly select one or more winners from the registered participants once the survey has ended.
You can also use a simpler mechanic directly on Facebook: publish a question, ask users to answer in the comments, and then run a giveaway among everyone who responded.
Want to try it? Create a free Easypromos account and set up your first survey or Facebook Giveaway to reward participation.
How to Run Surveys During a Facebook Live
You can also use a Facebook Live broadcast to ask your audience questions and collect responses in real time.
During the livestream, you can introduce questions related to the content, ask viewers to choose between several options, or invite them to participate from their phone using a link or QR code.
With Easypromos, you can complement the broadcast with an external survey or voting experience so participants can respond while following the live session. This gives you more control over the responses, lets you identify participants when needed, and makes the results easier to manage.
This format can work well for:
- Live events
- Product presentations
- Shows or streamed programs
- Audience Q&As
- Interactive broadcasts
With Live Giveaway, you can create up to five closed-ended questions. Participants access the promotion from their phone by opening the URL or scanning a QR code, enter the survey ID, and provide their name or alias before answering the questions.
Example of an Easypromos Live Giveaway used to collect responses during a live broadcast.
Which Type of Facebook Survey or Poll Should You Use?
The best format depends on your objective and the type of participation you want to generate:
- For real-time participation: Complement a Facebook Live with a survey or vote that viewers can access through a link or QR code.
- For quick responses and conversation: Ask a question directly in a Facebook post and collect answers through comments or reactions.
- To encourage participation with a prize: Run a giveaway among users who comment on or react to the post.
- To ask several questions or collect participant data: Create a survey on a dedicated campaign page and share the link on Facebook.
The key is to choose the format based on what you want to achieve: start a conversation, reward participation, collect information, or interact with your audience in real time.
Ready to Create Your Facebook Survey or Poll?
Whether you want to ask a quick question in a Facebook post or run a more structured survey with several questions and participant registration, choose the format that best matches the type of feedback you want to collect.
With Easypromos, you can create a survey on a dedicated campaign page, share it on Facebook, and collect responses in a more organized and controlled way.
Create a free Easypromos account and create your first survey. If you have any questions during the setup, you can contact our support team through live chat.
