This type of campaign creates several opportunities to win without requiring a new Instagram post for every giveaway. It can help build anticipation, keep participation active, and extend interest throughout the campaign.
With Easypromos, you can reuse participants from previous giveaways, add new comments, and select new winners without importing all the entries again from scratch.
Here’s how to organize multiple giveaways on the same Instagram post, along with examples of brands using this mechanic at different intervals.
How Do Multiple Giveaways on the Same Instagram Post Work?
Imagine celebrating a special event by giving away a prize every hour, or keeping your community coming back for a new winner every day.
The mechanic is straightforward. The brand publishes an Instagram post or Reel and invites followers to participate by commenting. From that single publication, the organizer runs several separate giveaways and selects new winners according to a predefined schedule.
For example, a brand could offer eight prizes during a one-day campaign and select one winner every hour. While the campaign remains open, followers can continue participating, and new comments can be added before the next giveaway.
This format works for intensive campaigns lasting just a few hours as well as recurring giveaways that continue over several days or weeks.
Examples of Brands Running Multiple Giveaways From the Same Instagram Post
There are different ways to structure recurring Instagram giveaways depending on how frequently you want to select winners and how many prizes you want to award.
Volkswagen: A Winner Every 30 Minutes
Volkswagen, a global automotive manufacturer, ran an Instagram giveaway in which it awarded a retro LALIGA EA SPORTS shirt every 30 minutes, for a total of 10 shirts. The campaign created a new opportunity to win every half hour during a five-hour period, all from the same Instagram post.
Vertbaudet: One Giveaway Every Hour
Vertbaudet, a children’s fashion and family products brand, organized a special day of Instagram giveaways, awarding a €50 prize every hour for eight hours.
Using a single publication allowed the brand to create several moments of anticipation throughout the day while giving followers repeated opportunities to win.
The post generated almost 5,000 comments, compared with 3,047 and 1,041 comments on two previous giveaways. While the prize remains one of the main incentives to participate, running several winner selections from the same post can also help sustain interest and interaction throughout the campaign.
Bosch: Daily Giveaways Throughout Boschtober
Bosch Home Appliances, the home appliance division of global technology company Bosch, ran Boschtober, a month-long Instagram campaign offering a new opportunity to win every day throughout October.
This shows how repeat drawings from the same post can form part of a broader recurring giveaway strategy. A brand can introduce new giveaway content throughout a campaign while also returning to existing posts to select additional winners.
OOTO: Multiple Winners Every Hour
OOTO, a menswear brand, ran a special Instagram campaign in which it gave away 10 caps every hour until a total of 100 caps had been awarded.
Instead of selecting only one winner at each interval, the brand combined recurring giveaways with multiple winners in each drawing, increasing the number of opportunities to win while using a single post.
The campaign generated 10,100 comments, compared with 5,457 and 7,689 comments on two previous giveaways from the brand. This increase in interaction shows how a multiple-giveaway mechanic can help sustain participation around the same publication.
How to Run Multiple Giveaways From the Same Instagram Post With Easypromos
You don’t need to create a separate post for every winner selection.
With Instagram Giveaway, you can use the same post or Reel for several independent giveaways, reuse the participants already imported, add new comments between drawings, and decide whether previous winners should remain eligible.
The process works like this:
- Publish the post and configure the first giveaway. Select the Instagram post or Reel, import the comments, and configure the participation requirements.
- Select the first winners. Run the first giveaway and select the winners and alternates for that period.
- Create a new giveaway from the previous one. Use the Create new giveaway option to reuse the participants already imported. You can include all participants again, exclude previous winners, or exclude both winners and alternates.
- Update the comments. Add only the new comments received since the previous import.
- Run the next giveaway. Select the next winners and repeat the process according to your campaign schedule.
This lets you manage hourly, daily, or weekly giveaways without repeating the entire comment-import process each time. It is particularly useful for posts that accumulate a large number of entries.
Tips for Running Recurring Instagram Giveaways
Before launching several giveaways from the same Instagram post, define how the campaign will work from start to finish.
- Set a clear schedule. Explain how many giveaways will take place, when winners will be selected, and which prizes will be awarded.
- Decide who can win more than once. Establish whether previous winners and alternates remain eligible for subsequent drawings.
- Promote each giveaway period. Use Instagram Stories or other channels to remind followers when new opportunities to win are coming up.
- Prepare the Terms and Conditions. Clearly explain the participation periods, prizes, eligibility requirements, and winner-selection process.
- Communicate the results. Explain where winners will be announced and how they will be contacted to claim their prizes.
Multiple Giveaways on the Same Instagram Post FAQs
No. With Easypromos, you can create a new giveaway from one that has already been completed and reuse the participants already imported. Before the next giveaway, you can update the participant list by adding only the new comments received since the previous import instead of starting from scratch.
Yes. When you create a new giveaway from a completed one, you can decide whether all participants remain eligible, whether previous winners are excluded, or whether both previous winners and alternates are excluded. This helps prevent the same participant from winning more than once when your campaign rules require unique winners.
Yes. You can run multiple giveaways from the same Instagram post or Reel as frequently as your campaign requires. Before each drawing, you can update the comments to include new participants and decide whether previous winners remain eligible. However, winner selection does not run automatically at a scheduled time. The organizer must initiate each giveaway from Easypromos.
Yes. You can select several winners in the same drawing. For example, you could award 10 prizes every hour or select several winners each day from the same Instagram post without creating a separate giveaway for every individual prize.
Run Multiple Instagram Giveaways Without Starting From Scratch
A single Instagram post or Reel can support several winner selections over a few hours, several days, or even weeks.
By reusing participants, adding new comments, and deciding whether previous winners remain eligible, you can manage recurring giveaways without repeating the entire setup process every time.
With Easypromos Instagram Giveaway, you can manage multiple drawings from the same publication and keep each winner selection organized and transparent.
Ready to get started? Create a free Easypromos account and set up your first Instagram Giveaway.
