Instagram Giveaway

Generate engagement, and visibility, and attract new followers by organizing a comment Instagram giveaway in one or various posts or ads. Use our Instagram Giveaway app to import all comments left on your giveaway posts in an automatic and transparent way. Choose random winners and alternates from among all participants or specify how many friends each entrant had to mention in the comments section. Collect comments from different profiles if your giveaway was launched in collaboration with influencers or other brands. Use the app to pull comments from videos and Reels. 


Discover how to organize an Instagram Story Giveaway

Instagram Giveaway

What kind of Instagram giveaways can you run?

Giveaway on a post

Run a giveaway for users that comment on one or various posts on your feed, photos, or videos. You can ask participants to mention other users or use hashtags in their comments.

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Giveaway on Reels

Organize a giveaway for Instagram users that leave a comment on one or various Reels published on your profile. Use can also ask users to use hashtags or mention other users in comments.

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Instagram Giveaway Main Features

  • Import all comments from your Instagram posts

    Easypromos uses the official Instagram API to import all the comments from your Instagram giveaway posts, videos, and Reels. You can import comments that were left only on specific dates. Download a list of usernames and comments as an Excel file. *Not available for Instagram Stories.

  • Make viral your Instagram Giveaway

    Use Instagram mentions as an entry requirement to make your giveaway more viral. You can apply automatic exclusion rules based on the number of mentions made by each participant. Ideal if you're looking to attract as many participants as possible.

  • Pick a random winner on Instagram

    Easypromos allows you to run a completely random prize draw so that you can choose winners and alternates transparently. Test the prize draw before you announce the final winners for extra security.

  • Certificate of Validity

    Easypromos generates a Certificate of Validity for each giveaway confirming that the prize draw was done 100% automatically and randomly, without any manual manipulation. The Easypromos random system was validated by a notary. By sharing the Certificate of Validity with your audience you will avoid suspicions and complaints, as the Easypromos random prize draw doesn't allow organizers to manually choose winners.

  • Show Mode

    With any Easypromos subscription you will be able to generate an animated video showing the process of selecting random winners. Download your video as a vertical or horizontal mp4 file and share it on your favorite social media channels.

  • Manage winners and prizes

    Use the Winners' page to officially publish the winners of your giveaway and manage the shipment of the prizes. Thanks to the "Claim your Prize" functionality, users confirm their identity and leave their contact details so that you can easily ship the giveaway prizes.

  • Run giveaways on sponsored posts

    With Easypromos, you can run Instagram giveaways on sponsored posts published with Facebook Ads. You can also include up to 10 different posts in a single giveaway.

  • Collaborate with other brands and influencers

    With Easypromos you can organize giveaways in collaboration with other brands or influencers. You can add comments from posts published on profiles that you don't manage, without having the collaborators share their login details.

  • Pre-configured Instagram giveaway templates

    We have dozens of pre-configured templates for your Instagram giveaways. They come with suggested texts, images, and terms and conditions where you only have to edit your company details.

  • Live chat support

    Running Instagram giveaways with Easypromos is straightforward, however, we know that you might have questions or unexpected scenarios that might need our help. You can contact us via our live chat where our experienced agents will quickly assist you. There's no bots - you'll talk to a real person from the very beginning.

Instagram Giveaway Prices

For the second giveaway it’s necessary to have an active basic plan or superior

Basic PRO

Number of giveaways


Maximum number of comments


Certificate of Validity

Results published on the Winners Page

Automatic selection of substitute winners

Claim Your Prize system

Blacklist bad users

Exclude former winners

Comments on more than one post of the same profile

Run multiple giveaways on one post

Download participants and comments as an Excel/CSV file

Broadcast Mode - virtual video of the prize draw

Support for sponsored posts and dark posts

Giveaways with collaborators

Advanced giveaway statistics

VAT not included

Complete features

  • Easy and quick configuration
  • Import all the comments from one or more Instagram posts published by your brand More info
  • Automatically pick winners and alternates at random
  • Exclude or blacklist users
  • Filter comments by hashtags
  • Filter comments by mentions
  • Filter comments by date
  • Exclude previous winners
  • Get a Certificate of Validity for your giveaway
  • Test Mode
  • Run multiple giveaways from the same post More info
  • Announce winners with a customized shareable web page
  • Show Mode video for winner announcements More info
  • Notify winners automatically
  • Verify winners and collect contact details with the Claim Your Prize feature More info
  • Manage disqualifications and alternate winners
  • Create and host terms and conditions More info
  • Export a list of users and comments to an Excel file
  • Export a list of winners and contact details to an Excel file
  • Live chat support without bots

Case studies

  • Professional cyclist connects with fans

    How a professional cyclist Toms Skujins uses social media promotions to connect with his online community.

    Client: Toms Skujins

    Read complete case study
  • Yoga instructor goes digital

    Discover how a yoga instructor moved her business online to grow brand and connect with international community.

    Client: Yoga with Jennison

    Read complete case study
  • 12 days of Christmas giveaways on social media

    How Tombow USA got their highest Instagram engagement ever - with 12 days of Christmas giveaways.

    Client: Tombow USA

    Read complete case study

Instagram Giveaway: Resources and help

  • Instagram Giveaway Handbook

    Download this ebook with useful information, tips and examples about Instagram giveaways.

  • Tutorial

    Learn how to pick a winner on Instagram - the easy way.

  • FAQ

    Everything you need to know before you run your first Instagram giveaway.

Instagram Giveaway Frequently Asked Questions