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  • Marta Roura, Author at News about digital marketing campaigns: giveaways, contests, games and more

Marta Roura

She is a Social Media Strategist on the Easypromos marketing team. She holds a degree in PR and Advertising, with a postgraduate qualification in Digital Marketing. She joined Easypromos in 2017 and has 15 years of experience in marketing. She is a key contributor to Easypromos social media content and newsletters. She also organizes seasonal marketing campaigns, product demos, and client case studies. Marta is the tourism, heritage and communication councillor in her village council and she has a british shorthair cat called Bruce.

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How to Promote a Giveaway on Reels: Organically and Paid

Publication date: 27/07/2022

It’s here! Automating comment giveaways on Reels is finally possible thanks to the latest update to the Instagram API (July 2022). It’s a feature that many marketers have been waiting for, right? At Easypromos we quickly incorporated this option into our applications to make it just as easy to run a giveaway on Instagram Reels as to run giveaways in your Instagram feed. So, now that we can run comment giveaways on Reels with all the guarantees and without wasting time, let’s see how to promote them to increase their reach.

How to Promote Design and Creativity with an Online Contest for Kids

Publication date: 27/06/2022

There have already been 12 editions of the jewelry contest for kids “Design a Piece of Jewelry for Your Mom,” organized by the Galician Federation of Jewelers, Silversmiths and Watchmakers, and the Official Jewelry College of Galicia. This year, organizers ran the first online edition of the contest. To ensure that this transition from an offline contest to an online one ran as smoothly as possible, they used Easypromos tools. Find out how to encourage children’s creativity while promoting your brand or sector through an online contest for kids.

Social Network Interactions and Data Collection | 4 Examples

Publication date: 18/03/2022

There are some tips and tricks to boost social network interactions but more often than not, they don’t help gather user data. This is why our latest bid is to launch original dynamics on social networks that not only generate engagement but also nudge users to register.

How to Run a Collaborative Giveaway using Instagram Collabs

Publication date: 11/11/2021

Instagram Collabs is a new feature in the social network that allows sharing co-authored feed or reel posts in two different accounts. In case you haven’t, we have been wondering; how does this tool affect Instagram giveaways? In this article, we will explain how to run a collaborative giveaway using Instagram Collabs.

How to Organize a Drawing Contest to Promote Values | C&A Case Study

Publication date: 21/10/2021

Whenever a brand or business communicates with its target audience, it’s important that it also conveys its core values. Therefore, customers are more likely to remember communications from your brand more positively if those communications are infused with your brand’s ideals. In this C&A case study, we can see how the clothing brand successfully promoted its values of sustainability by organizing a children’s drawing contest. They used social media to promote the campaign and engage families.

How to Gain Followers and Build Online Presence with a Giveaway

Publication date: 22/11/2019

It doesn’t take much to create a successful and engaging promotion on Instagram. Instagram is a social network that allows you to see great results with simple techniques – if you apply them correctly. One billion active users each month makes it a springboard to relaunch your brand and promote it. Here’s an example of The Valencia Marathon that successfully gained new Instagram followers, concurrently growing the engagement and dynamizing the social account.

What Are the Best Prizes for Online Football Pools?

Publication date: 22/05/2018

Everyone’s watching the football match with bated breath… and they’re thinking about your brand. It’s a marketer’s dream, but getting engagement during football tournaments isn’t just for big brands. Learn how to set up an online football betting pool to get more followers and sales leads, with the perfect prize as an incentive.

How to Create An Online Soccer Pool

Publication date: 09/05/2018

When the big soccer tournaments come round each year, big brands boost their online marketing spend to make the most of the occasion. But you don’t need a million-dollar budget to take advantage! Learn how to superpower your marketing strategy and convert soccer fans into brand fanatics. Ready for kick off?

What Are Facebook Lead Ads and How Can You Create a Successful Campaign With Them?

Publication date: 11/04/2018

Advertising on Facebook continues to evolve, providing new ways of reaching your target audience. Each day brings flexible new options that adapt to the needs of companies and brands. One of the most versatile of all advertising models is that of Facebook Lead Ads. If you don’t know what they are or how to integrate them into your Online Marketing strategy, keep reading. Below, we outline the most essential tips for ensuring that your next campaign is a success.