How to Promote a Giveaway on Multiple Platforms

Promoting a giveaway on multiple platforms means using different communication channels to drive participation in the same campaign. The simplest and most flexible way to do this is with a web-based giveaway: participants enter through a single giveaway landing page,…
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How to Run a Writing Contest as a Marketing Campaign

How to Run a Writing Contest as a Marketing Campaign

Writing contests are increasingly used as interactive campaigns to encourage participation, collect stories and testimonials, and activate audiences around a shared topic or experience. Brands, publishers, bookstores, and community-driven organizations use writing contests to generate user-generated content (UGC), increase engagement,…
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How to Create a Social Media Contest

Unlike standard posts, contests encourage users to actively participate by submitting content, voting, or interacting with your brand. This makes them an effective format to increase engagement and collect user-generated content (UGC) that can be reused in future marketing campaigns.…
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