Digital Marketing

Tourism marketing has changed a great deal over the last few years. Among these changes we have seen a trend towards deseasonalization and diversification of supply, with the aim of increasing demand. To meet this challenge, online promotions play an…

Have you organized a promotion and now you want to select the winners by doing a random sweepstakes? Do you want to reward the most-voted participants or those who brought most recruited users by giving them additional participations? Or do…

Promo codes are an important marketing tool for brands, as they allow to attract new users or increase the purchase frequency of existing customers through benefits or discounts. The promotional code is closely related to the concept of a coupon,…