Marketing Ideas for your website : Ideas for Digital Marketing Campaigns

Don’t forget about autumn while you start thinking about your winter holidays campaign – fall is a fantastic time to reconnect with your audience while you transition from the buzz of the summer to the so-awaited holiday season. In this blog post, we share ideas for fall promotions: interactive games and contests that will help you engage your audience and stay top of mind with customers.

Newspaper and magazine readers gladly grab new issues of their favorite publications, often heading straight for the popular entertainment section with crosswords, puzzles and games. Who hasn’t been challenged by these traditional pastimes at least a few times in their lives? Many readers might put the newspaper down as soon as they’re done with the games section – not actually diving any deeper into the content that your team put so much work into. So how can you foster customer relationships and make them stronger than ever before? At Easypromos, we put a lot of effort and attention into games; we know how they entertain and engage users, as well as how they improve customer trust and loyalty. In this blog post, we take a look at how you can incorporate the Easypromos games and challenges into your newspaper or magazine’s traditional games section.

Have you just launched – or are planning to launch – a new website or e-commerce site? Make it go viral so that you can capitalize on traffic. Learn how to use online promotions, giveaways, and prizes to promote your newly launched site.

Banks, as well as other credit and financial institutions, have been digitalizing over recent years to cater and adapt to the changing society. Apart from the obvious implementation of technological improvements to online banking, there has also been a significant change in the way financial services approach their marketing strategies. Banks are no longer solely focused on sponsoring major events; they’re now on a mission to boost brand awareness, attract new clients as well as increase customer loyalty. In this blog post, we take a look at different promotional strategies launched online by banks, insurance brokers, and other financial services.

LinkedIn turned 18 in May 2021. This social network’s coming of age finds it in fine fettle, clearly positioned as the best-known professional network and the perfect place to share business, work, and educational content. In B2B marketing, being able to generate promotional actions on LinkedIn is a growing necessity, and many clients are asking us how they can organize a giveaway on LinkedIn. In this article, we answer that question. We will explain how LinkedIn’s guidelines influence digital promotions, and we suggest ways of running contests and sweepstakes on this professional social network.

Are you ready for the Olympic Games? We expect to see spikes in the number of people tuning in to watch the competitions due to restrictions that prevent people from attending the event personally and because it’s the biggest sporting event since 2016. Certainly, there’ll be loads of trending topics, funny situations, and new records that will take over social media. Take advantage of the excitement that comes with the Olympics and turn it into engagement for your brand. Read on to discover our favorite ideas for online Olympic Games promotions that will not only boost engagement but also better position your brand and generate new leads for your marketing purposes.

Searching for hotels and booking online is already common. According to Google Spain’s 2017 Minerva Study, the internet is already a very popular shopping ecosystem for travel. 82% of travelers have bought at least one component of their trip online: transport, car rental or accommodation. But, with almost the entire sector operating online, how can you make your product or service stand out from the crowd?
Promotions offer a great solution to this challenge, and the digital world opens up a wide range of possibilities. We’re not just talking about discounts or advertising. Prize draws, contests, games and interactive dynamics allow hotels and other accommodation to get closer to their potential customers and create a bond with them that goes beyond the occasional purchase. Below, you’ll find some real examples and tips for putting these dynamics into practice.