Ideas for your website

Banks, as well as other credit and financial institutions, have been digitalizing over recent years to cater and adapt to the changing society. Apart from the obvious implementation of technological improvements to online banking, there has also been a significant change in the way financial services approach their marketing strategies. Banks are no longer solely focused on sponsoring major events; they’re now on a mission to boost brand awareness, attract new clients as well as increase customer loyalty. In this blog post, we take a look at different promotional strategies launched online by banks, insurance brokers, and other financial services.

LinkedIn turned 18 in May 2021. This social network’s coming of age finds it in fine fettle, clearly positioned as the best-known professional network and the perfect place to share business, work, and educational content. In B2B marketing, being able to generate promotional actions on LinkedIn is a growing necessity, and many clients are asking us how they can organize a giveaway on LinkedIn. In this article, we answer that question. We will explain how LinkedIn’s guidelines influence digital promotions, and we suggest ways of running contests and sweepstakes on this professional social network.

Are you ready for the Olympic Games? We expect to see spikes in the number of people tuning in to watch the competitions due to restrictions that prevent people from attending the event personally and because it’s the biggest sporting event since 2016. Certainly, there’ll be loads of trending topics, funny situations, and new records that will take over social media. Take advantage of the excitement that comes with the Olympics and turn it into engagement for your brand. Read on to discover our favorite ideas for online Olympic Games promotions that will not only boost engagement but also better position your brand and generate new leads for your marketing purposes.

Searching for hotels and booking online is already common. According to Google Spain’s 2017 Minerva Study, the internet is already a very popular shopping ecosystem for travel. 82% of travelers have bought at least one component of their trip online: transport, car rental or accommodation. But, with almost the entire sector operating online, how can you make your product or service stand out from the crowd?
Promotions offer a great solution to this challenge, and the digital world opens up a wide range of possibilities. We’re not just talking about discounts or advertising. Prize draws, contests, games and interactive dynamics allow hotels and other accommodation to get closer to their potential customers and create a bond with them that goes beyond the occasional purchase. Below, you’ll find some real examples and tips for putting these dynamics into practice.

Will Euro 2020 be the most digital, and most popular, European Championship to date? It certainly looks that way! Since the tournament was postponed in 2020 due to Covid-19, a lot of expectations have been placed on this sporting event, and it’s already generated plenty of buzz among soccer fans. Take advantage of this great digital moment to promote your brand and get consumers thinking about your products. Keep reading and we’ll tell you how you can create your own online tournament.

The International Yoga Day falls on June 21. It’s a fantastic opportunity for yoga teachers, studios and accessories companies to connect with the yogi communities online. Discover how to celebrate Yoga Day with your online audience – with fun giveaways and raffles.

You need your customers to be able to think of your brand whenever they face new purchase decisions. Digital promotions can help your existing and potential clients recall your brand when making these choices. Take a look at how to use online campaigns to your advantage and improve brand recognition in no time.

Geek Pride Day is a fun event for… well, geeks! If your audience is full of Star Wars or anime fans, Geek Pride Day is a date on your calendar that you just can’t ignore. In this blog post we share 4 ways to celebrate the day with your online audience. Let’s take a look!