How to share prizes with a lucky Instagram roulette

Posted in: Business news

Brands are always looking for new, fun, and original ways to liven up their social media. And according to a study by Epsilon Technologies, the most successful way to do that is with giveaways. Prize draws have won more than 1.6 million interactions online (31% of the total), by far the most successful type of content for individual profiles on Instagram.


5 tips to create impressive images for Instagram giveaways
How to create images for Instagram giveaways

Posted in: Business news

Instagram has become a juggernaut of digital marketing. But in an increasingly crowded market, how do you stand out? How do you get followers to engage? The answer is exciting, dynamic visuals. Here are 5 expert tips to create attention-grabbing images for Instagram giveaways.


Want to Write for Easypromos? Read Our Guest Post Style Guide

Posted in: Business news

We love to hear about creative campaigns, unique ideas, and successful promotions. And we’re always interested in the latest news on digital marketing, social media, and online promotions. Could you be an Easypromos contributor?


Create a Facebook Ads Campaign for your Promotion Directly from Easypromos

Posted in: Business news

Let’s focus on a specific moment: You have been configuring and customizing the contest for 3 days and finally the client has given you the green light to go ahead. You activate the contest and now it’s time to attract participants. Where do you even begin? Okay, you can send out a newsletter to all existing contacts and post about it on all your client’s social network profiles. But you already know it… You Facebook post won’t achieve much reach. You know that the users will love the contest but Facebook’s algorithm is a hard one to fight with organic posts only. You need to pay for advertising.


3 Quick Ways to Set up a World Cup Betting Pool on your Social Media

Posted in: Business news

The 2018 Russia World Cup is just around the corner, and surely you have already planned some marketing action related to the biggest sports event of the year. But if you haven’t, don’t worry. We will explain how you can create a World Cup betting pool on Facebook, Twitter or Instagram in just 2 minutes. Yes, you’ve read correctly: in just 2 minutes.


3 Ways of Running Father’s Day Instagram Contests

Posted in: Business news

With Father’s Day around the corner, you might want to consider running a contest on Instagram for the occasion. This will not only promote your page, but also gather your followers around a special event and create engagement and visibility. Easypromos gives you some Father’s Day contest ideas for your Instagram page.


Easypromos and the new General Data Protection Regulation (GDPR)

Posted in: Business news

The European Union’s new General Data Protection Regulation (GDPR) is designed to reinforce and unify data protection for all EU citizens. The regulation was approved by the EU parliament, The Council of the European Union and the EU Commission two years ago. The regulation will be applied as of May 25, 2018.


Integrate Promotions with Zapier – the New Way of Sending Leads to CRM Systems

Posted in: Business news

We’re happy to announce the newest integration in our promotions, the only integration you’ll need from now on: Zapier! With Zapier, you can connect your Easypromos promotions with 1000+ Apps. We have created 16 prepared integrations, for example Salesforce, Zoho CRM or Hubspot. But you can create many others yourself, without the need of any programming skills. So now you can automate much of the manual work and concentrate on optimizing your campaigns. Here we explain much more about the integration of all integrations.


How to Generate Visits to Your Social Networks to Increase Your Followers

Posted in: Business news

One of the primary objectives when launching a Digital Marketing campaign is to increase the number of followers, likes and fans of the organizing brand’s social media profiles. Online contests, sweepstakes and promotions are all effective actions for doing this. However, in seeking to achieve this goal it’s important to keep to the guidelines of the various social networks.

The most effective method of obtaining new followers via a promotion while keeping to the guidelines of the social network is to direct users to your page or profile and let them decide whether or not to become a follower. Number of visits to your social media profiles is one of the most important parameters to measure when you launch a Digital Marketing campaign. In this post we explain how to generate and measure visits to your Facebook, Instagram, YouTube and Twitter profiles in strict compliance with the guidelines of each of the social networks.


Introduction to the New Prize Management System

Posted in: Business news

In this post we introduce the new system for managing prizes and winners on the Easypromos platform. This system has been developed over the course of eight months, and, from 31 January 2018, it will apply to all new promotions created with the platform. The new system simplifies and improves on the way winners are selected, while also increasing the mechanisms and options for distributing prizes among promotion participants. Keep reading to learn more about the new features, the benefits of the new system, and what you need to know before January 31.