Easypromos   >   Easypromos Blog   >   

Business news

15MAR2017

Easypromos ranks Top 5 of GetApp’s Social Media Marketing solutions
TOP5_getapp_Social_Media_Marketing_Solutions

Posted in: Business news

97% of the user reviews in GetApp are positive, and 94% would recommend us to a friend or a colleague. These numbers, together with other strengths like the integrations, the mobile functionalities, presence in media and the security that the platform offer, place Easypromos as number 5 in the Top 25 ranking of Social Media Marketing solutions for small and medium businesses in the first quarterly of 2017.

13FEB2017

Shopping centers top ranking of Valentine’s Day online promotions
Valentines Day Infographic

Posted in: Business news

PRESS NOTE – BARCELONA (SPAIN) – FEBRUARY 13, 2017

Valentine’s Day is just around the corner. This day used to be a key date for the small businesses but people no longer buy only flowers and chocolate to their loved ones. Nowadays many brands and companies use online sweepstakes, contests and promotions around this date to get more visibility.

10FEB2017

Study: Facebook Sweepstakes Generate 1000% More Engagement than Standard Promotional Posts
Facebook sweepstakes

Posted in: Business news

  • Facebook Sweepstakes Hosted through the Easypromos Platform Increase 250%; Results Show More Likes, Comments, Shares and Followers.

PRESS NOTE – TORONTO, BARCELONA – FEBRUARY 10, 2017

Today, Easypromos, a global leader in digital promotions, announced the results of a six-month study of Facebook promotions which found that Sweepstakes posted on a Facebook page receive, on average, more than 1000% more interactions than a standard promotional post on the same page. Facebook sweepstakes enable Facebook page owners to host a giveaway among followers who like or comment on a post.

Read more »

09JAN2017

6 Trends Shaping Digital Promotions in 2017
6-trends-shaping-digital-promotions-in-2017

Posted in: Business news

Toronto, Barcelona, January 6, 2017 –Today, Easypromos, a global leader in digital promotions, announced its Forecast for Trends Shaping Digital promotions in 2017. According to the company, 2016 demonstrated an increasingly intensifying digital promotions environment as businesses, agencies and brands focused a greater share of marketing efforts on online and social media channels to engage with a growing digital audience. Looking ahead, the company forecasts that digital promotions will continue to solidify themselves as a cornerstone of innovative marketing programs globally, with marketers embracing new tools and capabilities launched by social media channels.

14DEC2016

How to create your Facebook Live Poll

Posted in: Applications for facebook,Business news,Digital marketing

Have you heard of live polls with Facebook Reactions as a voting mechanism? These types of promotions use Facebook Live technology to stream a video in which users are presented with a question and a series of options. Participants are then invited to use the reaction feature to vote for their favorite option. Because of the powerful viral effect and organic reach of this type of survey, many pages have begun using it as part of their marketing strategy.

However, you should be aware that Facebook prohibits the use of Reactions as a voting mechanism. This might seem surprising, considering how many Pages publish this sort of polls. But Facebook’s guidelines on the correct use of Reactions leave no room for doubt.

Facebook specifies the following practices as not being acceptable ways of using Reactions:

If using Reactions as part of a poll, don’t use Reactions in the following ways:

  • Don’t associate a Reaction with something that doesn’t match its emotional intent (ex: “choose angry if you like the cute kitten”).
  • Don’t make Reactions the most distinctive or prominent feature of your creative.
  • Don’t use Reactions for polls in video where the whole stream consists of static or looping graphics or images

Facebook Guidelines Reactions for Polls

But it’s not all bad news! In Easypromos we’ve developed an app that enables you to take full advantage of the potential and virality of Facebook Live in a way that’s 100% compatible with Facebook Guidelines. The app is called Facebook Live Polls and it enables you to present a question that participants can then vote on by leaving comments with different words. In addition, you’ll also be able to set up the Survey so that the user can use a specific hashtag, which will give you more control. You’ll also have a reactions counter to display the voting results in real time. Check out the example below:

If you’d like to see our Facebook Live Poll, click here.

The main characteristic of this app is its ease of use. It enables you to create a poll quickly, straightforwardly, and in a way that’s totally compatible with Facebook’s guidelines. Most important of all, since no programming skills are required, you can have the poll ready in minutes. All you’ll need to bring to the table is your own creativity.

Read more »

30NOV2016

Easypromos Unveils First YouTube Sweepstakes App

Posted in: Business news

Press release – TORNTO, ON, BARCELONA, SPAIN NOVEMBER 21, 2016
Today, Easypromos, a global leader in digital promotions, announced the launch of a new “Youtube Sweepstakes” app which enables YouTube influencers to hold a sweepstakes among people who leave a comment beneath their published YouTube video. As more brands connect with YouTube influencers and their channels to reach consumers, the new application brings a fresh resource that can boost engagement and reach on social media through a sweepstakes giveaway

21OCT2016

Easypromos Announces New Pick-A-Winner App
Pick-A-Winner App

Posted in: Business news

Press Release – TORONTO, ON, BARCELONA, SPAIN OCTOBER 12, 2016
Today, Easypromos, a global leader in digital promotions, announced the launch of its Pick-A-Winner App, a new tool which enables users to randomly pick a winner by uploading a list of offline participants from any Excel, CSV or Text file to the new app. The Pick-A-Winner App brings the speed, functionality and impartiality of Easypromos Sweepstakes platform to users who would have had to otherwise pick a winner manually from a list.

11OCT2016

Announcing the Easypromos Pick-A-Winner App – Engage Your Online and Offline Community with a Sweepstakes
pick the winners from excel file

Posted in: Business news

Announcing the new Easypromos Pick-A-Winner-App, a new tool which allows you, for the first time, to hold a sweepstakes by importing a list of participants from any Excel, CSV or Text file. You’ll be able to select winners and alternate winners randomly, generating a Certificate of Validity that guarantees your participants that the sweepstakes has been carried out in a transparent, impartial way.

13SEP2016

We’ve moved to the Google Cloud!
google cloud

Posted in: Business news

Our mission is, and always will be, to deliver tools that offer businesses, marketing teams and agencies the best technology to support online contests and sweepstakes as an impactful part of their marketing strategies. We want to be your technological partner, but this can only happen if we offer the most reliable service with guaranteed effectiveness.

As our business continues to rapidly grow, we’ve been processing an ever-increasing number of promotions and participants. As a result, our infrastructure requirements have expanded as well, and we need to adapt to meet this demand and keep pace with our growth.

Today we are announcing that we’ve completing the final phase of our Google Cloud migration, with Easypromos’ entire technological infrastructure now moved into the Google Cloud. This means enhanced scalability, reliability and technological security, allowing us to focus on what we do best: developing new features to help you create superior promotions for you.

08JUN2016

New Fraud Control Measures and Presentation of the Fraud Index
Fraud Control System

Posted in: Business news

In November 2015, we received an average of three complaints a week relating to fraudulent activities in voting contests. At that time we had a series of fraud controls in place, including IP vote control, a limit on voting from mobile devices, a country filter, a friend control, plus Facebook account verification. But this wasn’t enough.