Posted in: Business news
One of the primary objectives when launching a Digital Marketing campaign is to increase the number of followers, likes and fans of the organizing brand’s social media profiles. Online contests, sweepstakes and promotions are all effective actions for doing this. However, in seeking to achieve this goal it’s important to keep to the guidelines of the various social networks.
The most effective method of obtaining new followers via a promotion while keeping to the guidelines of the social network is to direct users to your page or profile and let them decide whether or not to become a follower. Number of visits to your social media profiles is one of the most important parameters to measure when you launch a Digital Marketing campaign. In this post we explain how to generate and measure visits to your Facebook, Instagram, YouTube and Twitter profiles in strict compliance with the guidelines of each of the social networks.