10JAN2022

Promotions with Receipt Validation in the USA; Legal Aspects
receipt validation promotions US

Posted in: Business newsSara F. Hawkins

Many brands want to organize exclusive prize promotions for their customers and one way of doing this is asking users to upload a picture of their purchase receipt. With the new Validate Receipts app from Easypromos, it’s much easier to validate the receipts and thus the participation. The app uses Optical Character Recognition (OCR) to validate the purchase receipts automatically. That way, the promotion organizer can give direct prizes to the users when they sign up. But in some countries, asking consumers to make a purchase to enter a prize promotion, makes the promotion an illegal lottery. The United States is one of those countries.

05JAN2022

How to Reward Customers with Winning Codes; 5 Examples.

Posted in: Business newsCésar Rodríguez

As a business or brand, you already know that codes have become a staple in shopping experiences or online strategies. Furthermore, you’re familiarized with the most common code-related dynamics. But have you ever wondered how to improve the user experience so that users receive an instant prize or know which prize they have won? In this article, we are going over the “winning codes” and how you can use them to reward your clients.

24DEC2021

Facebook Gaming recommends that brands own the players’ contact details
Facebook Gaming recommends brands own players' data

Posted in: Business newsCésar Rodríguez

The most recent newsletter from Facebook Gaming has provided a lot of information on how privacy and the disappearance of third-party cookies is affecting Facebook Ads campaigns’ performance. In three very informative videos, Meta’s Global Gaming VP provides enough context for the marketing professionals to understand the present, and realize what the future of Performance Marketing will bring about. This analysis is not limited to brands that develop or commercialize games, as these results can be extrapolated to any economic sector that uses social ads. Zero and First-Party Data collection will be essential for brands that wish to optimize their Facebook Ads campaigns. In this article, we aim to provide you with a summary to help you start 2022 with clear facts.

15DEC2021

How to launch a game + giveaway and integrate it with HubSpot
Easypromos and Hubspot integration

Posted in: Business newsAdriana Puigvert

If you’re looking to enhance your digital marketing strategy, increase brand awareness, and capture new clients, surprise your audience with a game + giveaway! And not only that, in this article we will go into how to integrate it with HubSpot.

03DEC2021

Digital Marketing Trends for 2022
Digital marketing trends 2022

Posted in: Business news,Digital marketingEasypromos Team

A new year is about to start and, as always, it’s a good opportunity to reflect on the things past and the ones to come. Marketing is not an exception, and in this ever changing world, this reflection is fundamental if we want to remain not only current but also innovative. Let’s take a look at the digital marketing trends that 2022 will bring about and what they will mean to our field.

29NOV2021

How to use Easypromos to Create an Interactive Experience in a Museum
Interactive museum visit

Posted in: Business newsMiquel Bonfill

Easypromos’ Multi-Stage promotions are a flexible, easy, and simple solution to enrich in-person visits to museums or any other kind of exposition. The main idea is to create an online activity that will go along with the physical visit. Our recommendation is to go beyond merely offering additional content to the visit and add an interactive and gamification layer.

19NOV2021

Multi-Stage Prediction + Tournament Bracket for EURO2020. Confortauto’s Success Case

Posted in: Business news,Success casesCésar Rodríguez

In the summer of 2021, the long awaited Eurocup 2020 was finally celebrated and Confortauto wanted to make the best of it to interact with its clients and work on its branding strategy. Consequently, they asked TARSA agency to come up with an entertaining campaign that also fostered some competitiveness.

18NOV2021

How to organize a yearly online contest
How to create a yearly online contest

Posted in: Business news,Ideas for your websiteGabriel Cruz

How many events have you attended in the last couple of years? Surely, you have your favorite. Have you noticed that many of them take place yearly? Have you ever wondered how to improve your company’s anniversary event or any other yearly event in your sphere? Which do you think are the most effective strategies to make a celebration successful? We have chosen a set of yearly events for you to analyze, implement into your marketing strategy, and hopefully find the answers to those questions. Let ‘s get started!

18NOV2021

How to organize a promotion on a Twitch live stream

Posted in: Business newsEasypromos Team

Twitch is having a moment. It’s one of the fastest growing social networks this year. Want to know how to promote your brand or business on Twitch? Keep reading!

05NOV2021

Interactive marketing ideas and useful resources for your Christmas campaign

Posted in: Business news,Digital marketingCésar Rodríguez

As you very well know, traditional marketing has given way to digital marketing as the main tool to efficiently promote a brand or business. New technologies have opened up a world of online opportunities and have brought about the emergence of new digital trends such as interactive marketing. Do you want to know what interactive marketing is and how to use it for your Christmas campaign?