Business news

30JUN2020

Social Media Marketing Leader Easypromos Becomes Mailchimp® Integration Partner

Easypromos, an international leader in promotional campaigns, announces a new Mailchimp® integration. The integration allows Easypromos clients to sync the participants in any of their promotions with a subscriber list on Mailchimp.
The integration with Mailchimp is designed to automate the process that progresses an unknown user on social media to a qualified lead and nurtures them with personalized emails. Gamification and incentivization are proven strategies to attract users on social media and to capture data and marketing consent.

12MAY2020

Businesses Turn to Content Marketing During COVID-19 with Long Term Vision for Future

Posted in: Business news,Media

Easypromos surveyed multiple sectors for insight into current marketing strategies. The challenging situation motivated us to create an ebook with more than 70 real examples of digital promotions created during the ongoing crisis.

12MAR2020

Easypromos celebrates 10 years in business

Posted in: Business news

Since its establishment in 2010, Easypromos has been a leading platform for creating and organizing digital campaigns. It counts on experience from over 2 million campaigns, in over 155 countries and 30 languages. Easypromos has an average of 2 million monthly active users and offers 31 different types of promotion, including social media giveaways, photo contests, video contests, games, quizzes, surveys, coupons, promotional codes, voting contests, and more. The Easypromos platform is recognized as trustworthy, easy to use, and compatible with all social networks and devices.

03DEC2019

Trends for contests, giveaways, and online promotions in 2020

Posted in: Business news,Digital marketing

It’s been a great year at Easypromos, and we expect to see contests and digital promotions grow even more next year. More and more businesses – large and small – will make promotions a regular part of their marketing campaigns. With that in mind, here are the top 9 trends we expect to see in 2020.

05FEB2019

Easypromos is now ISO 27001 and ISO 27018 certified

Image of the Easypromos and Aenor logos, with a "certified" stamp

Posted in: Business news

The Easypromos Information Security Management System is now certified to the ISO/IEC 27001:2014 standard, as well as the ISO/IEC 27018 standard for protecting personal data in the cloud. The certification was carried out by an external auditor, AENOR.

15JAN2019

Survey: How Brands Use Social Media Giveaways Today

Posted in: Business news

Facebook is the most popular social network which brands use to run giveaways online. According to a survey of 378 marketers and Easypromos users, 92.6% run social media giveaways on the social network. Instagram is the next most popular, used by 67.5% of respondents. Scroll down to read more results and conclusions to help direct and improve your social media marketing.

19DEC2018

8 Trends in Online Contests and Promotions that we’ll see in 2019

Posted in: Business news

We finished 2018 with some great news: brands are taking big steps forward in data security for contest participants, following the new data protection laws in the EU. And we’re seeing better quality contests and giveaways as a result. Check out our infographic for more 2019 trends in online contests, and scroll down for a detailed analysis.

04APR2018

Integrate Promotions with Zapier: Send Leads to CRM Systems

Posted in: Business news

We’re happy to announce the newest integration in our promotions, the only integration you’ll need from now on: Zapier! With Zapier, you can connect your Easypromos promotions with 1000+ Apps. We have created 16 prepared integrations, for example Salesforce, Zoho CRM or Hubspot. But you can create many others yourself, without the need of any programming skills. So now you can automate much of the manual work and concentrate on optimizing your campaigns. Here we explain much more about the integration of all integrations.

04JUL2017

We have renewed the Promotions Editor. This is what it looks like from now on!

Posted in: Business news

The Easypromos DNA predisposes us to use active listening towards our users and whenever it’s possible we integrate new options fast to respond to their requests and suggestions. Even though the platform is in constant evolution there are moments when it has to be adapted to a global vision and we need to bring order, simplicity and coherence to the tool. This is the goal of this update because the Editor had become one of the interfaces where the users spend most time customizing the promotion and it should give you a good experience and allow to configure the promotion in a more intuitive way to help you in your work process.