Business news

01AUG2017

97% of promotions run on social media last less than 2 months. This is the conclusion of a study that we performed in November 2015 where we analyzed more than 100,000 promotions divided between sweepstakes, contests, quizzes, surveys and other types of promotions. The remaining 3% are the long-running promotions with a duration of more than 2 months. In this post we will announce the new prices for long-term promotions that will be valid from August 1, 2017.

04JUL2017

We have renewed the Promotions Editor. This is what it looks like from now on!

Posted in: Business news

The Easypromos DNA predisposes us to use active listening towards our users and whenever it’s possible we integrate new options fast to respond to their requests and suggestions. Even though the platform is in constant evolution there are moments when it has to be adapted to a global vision and we need to bring order, simplicity and coherence to the tool. This is the goal of this update because the Editor had become one of the interfaces where the users spend most time customizing the promotion and it should give you a good experience and allow to configure the promotion in a more intuitive way to help you in your work process.

14JUN2017

New Easypromos API for Developers

Posted in: Business news

We’ve launched an updated version that makes the use of and the integration with our API easier. The Easypromos API allows developers to program automatic export of the users that register in a promotion to integrate the data in external or third party platforms.

08JUN2017

How to Promote a Cruise on Social Networks

Posted in: Business news

Do you sell cruises and need to improve your online strategy? Would you like to obtain more leads from social networks and your website but you don’t know where to begin? The cruise vacations are booming. Currently they make up 2% of the pleasure travel market and the Cruise Lines International Association (CLIA) counted that 23.2 million people sailed on a cruise in 2015 surpassing expectations. Even so, a growing part of the purchasing process of these customers takes place online, if not the purchase itself but the research and decision process, and in this environment it’s not an easy task to make your offer the chosen one. Do you want to know how to promote you brand online to have more chances of becoming the chosen travel dealer? Here we give you quite a few examples and advice.

16MAY2017

Facebook Modifies Policy on Facebook Live Polls

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Posted in: Business news,Digital marketing

A few hours ago, Facebook changed its policy on the use of Facebook Live. An extra item has been added to this policy which conditions the use of live broadcasted polls with Facebook Live. In this post we explain the change and its consequences in detail.

05MAY2017

How to Pick the Winners of an Instagram Sweepstakes

Posted in: Applications for Instagram,Business news

Are you tired of gathering the comments of your Instagram Sweepstakes manually? Had you never thought a sweepstakes could be so much work? Don’t you know how to select the winner of your sweepstakes on Instagram randomly and transparently? Use the application Instagram Sweepstakes and find the random winners easily, transparently and quickly. The app allows monitoring of the comments on a post from it’s published so you don’t miss any comment and you can apply exclusions depending on the users’ mentions and the used hashtags, among other features.

05APR2017

Premium Design Template for Digital Promotions and Online Contests

Posted in: Business news

Today we launch the new Premium Template which includes options that enable you to create promotions and contests with more creative design. This way we respond to one of the improvements most sought after by our clients during the past year. The new template has responsive design and from the beginning it has been planned thinking about the Mobile First philosophy, meaning that the design has been planned giving priority to mobile use from the start. In this article, we explain the main features and benefits of the Premium Template. We finish with a practical guide about how to get started and links to active demos.

29MAR2017

The New Challenge for Brands:
Adapt Promotions to Smartphones

Posted in: Business news

Press release – Barcelona, Spain – March 2017

The mobile phone is the most used device to participate in online promotions and sweepstakes. The Smartphone already outperformed the computer as an Internet gateway in 2016 and a recent study that Easypromos has developed, shows that it is also the most used device to participate in contests and sweepstakes on Facebook.

13FEB2017

Shopping centers top ranking of Valentine’s Day online promotions

Posted in: Business news

PRESS NOTE – BARCELONA (SPAIN) – FEBRUARY 13, 2017

Valentine’s Day is just around the corner. This day used to be a key date for the small businesses but people no longer buy only flowers and chocolate to their loved ones. Nowadays many brands and companies use online sweepstakes, contests and promotions around this date to get more visibility.