Posted in: Digital marketing
In any Inbound Marketing strategy it’s vitally important to address the right person from your target audience. Otherwise, all your brand’s efforts and investments will fall on deaf ears and you’ll have wasted the opportunity to turn a lead into an ambassador with the power of your advertising actions. For this reason, we have something called a buyer persona: a generalized representation of your ideal customer. Having a good understanding of your buyer persona is the best way to reduce headaches for your sales and marketing teams. A well-prepared buyer persona can make the difference between the success or failure of a campaign.