Discount Coupons. Prepare Your Campaign Step-by-Step.

Posted in: Digital marketing,Ideas for your website

Studies confirm that approximately 70% of consumers approve of brands running online promotions with discount codes (for both physical and eCommerce stores) as prizes.


The Best Promotions for Appealing to Millennials

Posted in: Digital marketing

Today we want to take a look at a group of consumers that is relevant to many brands. Millennials –young people between the ages of 20 and 35– make up 25% of the world population according to Forbes Magazine.
This statistic makes it clear that Millennials form a target audience that is well worth targeting and carrying out online promotions for. Wouldn’t you agree?


Bring your Online Store to Life with Sweepstakes and Contests
online store

Posted in: Digital marketing

When you have an online store you are continually seeking ways of attracting new users and leads who can then be encouraged to advance through the sales funnel. This is where sweepstakes and contests can come in very handy indeed.


Which KPIs Should You Use to Measure the Results of Your Promotions?

Posted in: Digital marketing

Promotions offer brands infinite ways to foster a fluid relationship with their communities. Promotions can be used to attract and energize new followers by promoting activities of interest which encourage users to approach a brand’s products. Promotions can also be used to loyalize active followers who are already customers of your brand. On our blog, we often talk about how important it is to have a social media dynamization strategy and about how the key to success is to establish clear and specific objectives: the KPIs.


The advantages of promotions using online contests

Posted in: Digital marketing

Advantages of promotions should be something you to ask yourself about in any of these cases. If you have a business, if you are thinking of starting one… Or simply want to let the world know about you, it’s essential to promote your brand online.


How to Boost Conversion Rates with Online Promotions
How to Boost Conversion Rates with Online Promotions

Posted in: Digital marketing

Depending on the type of website you have and the nature of the product you sell, the conversion rate of visitors to leads or customers may vary. However, most studies give average conversion rates of between 1% and 3%. The rest of the visitors soon move on to other websites. How can promotions help you to increase conversion rates? The answer and implementation is simple: you just need to know your options.


How to Create a Digital promotion for Your Video Contest on Facebook

Posted in: Digital marketing

Creating a digital promotion for your video competition is an essential step to promote not only your contest but also your Facebook page. Here is a handy guide to creating a digital promotion for your social media contest.


Steps to Follow to Create a Contest Strategy on Facebook

Posted in: Digital marketing

Running a competition on Facebook can seem like a minefield. Rules and regulations often change from one day to the other and it can seem difficult to stay on top of it all. However, if you follow a few simple steps, you can create a good contest strategy. Let’s find out what they are!


3 Interesting Facts about Promotions and User Behavior
promotions and user behavior

Posted in: Digital marketing

Despite the fact that e-commerce, social media and all variety of internet platforms are more widely used than ever before, users’ reluctance to share their personal data with brands is still the main barrier when it comes to participating in sweepstakes and promotions.


Add Contests and Inbound Marketing to Obtain More Leads

Posted in: Digital marketing

In the Annual Social Networks Study for 2017 recently published by IAB Spain, the conclusion regarding online promotions is clear: in Spain, 83% of those surveyed follow brands via networks such as Facebook and Instagram. 40% of these followers have no problem providing their information so that companies can send them information about promotions and advertising of interest.