Digital marketing

If you run a small business, local store or ecommerce, then Small Business Saturday is for you! Here’s everything you need to know about the holiday – plus 6 simple marketing ideas to promote your business on #smallbizsat.

Surveys and quizzes can help you entertain followers, educate customers and collect data from your target market. Here’s how to create and share quizzes on social networks – with just a few minutes’ work.

We often talk about running contests, giveaways, and other interactive promotions for existing clients – especially regular paying customers – as it’s an effective way of reinforcing customer loyalty and turning clients into brand ambassadors. Promotions in which customers validate codes found on product packagings or receipts tend to be the most successful, as brands ensure that the promotion is accessed only by real customers. In this article, we show you different examples of code validation promotions, and we explain how to easily distribute prizes without the need for programming. Read on to see real examples and useful tips.

Marketing campaigns are all about making your company seen and bolstering your brand and product awareness. However, launching a promotion is just not enough. In order to make your campaign successful, you must communicate it in an attempt to reach as many users as possible. Today we take you through integrated marketing campaigns and tips on launching them with Easypromos. Read on!

Customer rewards are nothing new. It is a common practice that companies use to thank customers for choosing their product through incentives, smaller or bigger. It is also a powerful customer loyalty strategy. For sure you can remember collecting bar codes from cereal boxes or chocolate bar wrappers and sending them by post for a chance to win a piece of merchandise or a trendy gadget. This strategy is still very much alive today, however, it has been adapted to modern technology. Customer loyalty techniques have been digitalized. They’re now more immediate, simple, and accessible. In this blog post, we take you through successful examples of how a variety of different brands rewarded their customers for choosing their brand. Read on and find something for yourself!

B2B marketing is the practice of selling products or services to other businesses rather than directly to individual customers. Unlike the B2C that had already immersed itself in the online world years ago, 57.1% of B2B companies still don’t sell online. However, the ongoing COVID-19 pandemic has reduced interpersonal contact and forced many brands to change their marketing approach, and therefore move online. Marketing and sales professionals are now adapting to more modern tools and become acquainted with digital channels and online promotions. If that’s your case, today we want to help you understand how to promote B2B companies and organizations with online promotions and contests. Read on!