05NOV2018
Posted in: Digital marketing
Contests are indisputably an excellent method of obtaining new leads. But what happens next? You want to make leads work for you, while giving customers a good experience and following best practices for privacy and data protection. If you still haven’t linked your leads from online contests to Marketo, keep reading!
27SEP2018
Posted in: Digital marketing
These days, no marketing strategy is complete without social media content. But how do you plan and organize your posts? And are you including a healthy mix of shared posts, new posts, and sales promotions? Read the Easypromos essential guide to 4-1-1 social media content.
25SEP2018
Posted in: Digital marketing
There’s a lot of brand buzzwords flying around lately: brand awareness, brand loyalty, brand image, and more. In this post, we’ll focus on brand affinity, and why it’s more than just a passing trend. Learn how to build brand affinity and turn it to your advantage, with 5 real case studies.
24AUG2018
Posted in: Digital marketing,Ideas for your website
It’s a small world nowadays! Everybody loves to travel, and with modern technology, it’s easier than ever. But when tourism is so popular, how can your destination stand out from the crowd? The Internet and social media offer a wealth of ways to promote tourism to your city, region or country. Learn how to use online contests and giveaways to boost your profile and attract more visitors.
08AUG2018
Posted in: Digital marketing
We’ll say it: after the 2011 discount bubble, coupons had a bad reputation with retailers. But they’ve recently been making a comeback. Changes in marketing strategy, technology for validating coupons, and consumer attitudes have started to transform how brands use coupons. In this post, we’ll discuss what coupons look like in 2018 – and why they might be just what your marketing strategy needs.
20JUL2018
Posted in: Digital marketing,Ideas for your website
ECommerce continues to grow at a phenomenal rate, all over the world. That is why online marketing strategies are increasingly important. SEO positioning is one of the most effective tools for attracting customers, but there are other tools that can help you gain online visibility and boost sales. One of these is discount coupons. If you’re still not sure what they are or how you can integrate them into your strategy, and if your online store operates with Prestashop, then this post is for you. Below, we outline all the key points you’ll need to keep in mind if you want to successfully distribute discount codes made from this eCommerce platform. Ready, set, go!
01JUN2018
Posted in: Digital marketing
Online sweepstakes and contests are an excellent way of obtaining leads. These leads can then be loyalized and encouraged to make purchases. Today, there are a variety of tools that can help you make the most of your leads. One of these tools is Microsoft Dynamics, a CRM that could be your biggest ally when it comes to managing and making the most of your leads. If you don’t know how to combine Microsoft Dynamics with Easypromos, don’t worry. We’ll walk you through it.
09MAY2018
Posted in: Digital marketing
Are you organizing an event? Are you looking for ideas to increase participation? An online contest is the perfect way of giving greater visibility to your event and attracting potential attendees. In this post we are going to explain why using contest tools in your events can be a great idea.
04MAY2018
Posted in: Digital marketing
The GDPR is coming! Many companies and marketers have nightmares about the new General Data Protection Regulation from the European Union that will be applied from May 25, 2018. But really, it’s not that scary. The key is that it has to be clear to the users what their data will be used for. It is no longer valid to hide it in long legal texts that nobody reads nor understands, and neither is it valid to do the negative opt-out checkbox.
16AUG2018
Posted in: Digital marketing,Ideas for your website
For brands on social media, engagement is king. You want to boost it, grow it, measure it, potentialize it and convert it. But… what is it? Read our beginner’s guide to engagement: what it means, why it’s important, and how to make it work for you.