12MAR2019
Posted in: Digital marketing,Ideas for your website
Jewelry marketers face a unique set of challenges. Consumers see jewelry as high-value, meaningful, and a lifetime investment – so it takes more effort to make a sale than in other markets. Let’s examine 3 solutions for specialist retailers and jewelry marketing.
04MAR2019
Posted in: Digital marketing
User-generated content is a powerful tool in the hands of any business. Not only does it allow your marketing team to be a bit lazy and give the controls to your users for a short while, but it also boosts engagement and promotes your brand in a very creative way.
19FEB2019
Posted in: Digital marketing
Email is the traditional source for lead generation – the King of the castle, if you will. But social media has become the new voice – and Queen – of online marketing for B2B and B2C. Social media provides a platform for reaching out to existing and potential leads, without having to cold call.
08FEB2019
Posted in: Digital marketing
3.7 billion people own a mobile phone, and almost 50% of internet traffic comes from mobile. Modern inbound marketing is all about meeting the customer where they are – so here’s how to make contact through SMS marketing.
01FEB2019
Posted in: Digital marketing
Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales.
28JAN2019
Posted in: Digital marketing
Social media has become an essential part of marketing – but it’s not the whole story. Email is still the most powerful tool to generate leads, follow up, and build a relationship with your customers. Here’s how.
07DEC2018
Posted in: Digital marketing
If you’re a blogger, vlogger, or influencer, then you know how important engagement is. But did you know that one of the most powerful ways to increase engagement is to host a social media giveaway? Here’s how to get more followers, comments, and email sign-ups than ever before.
05NOV2018
Posted in: Digital marketing
Contests are indisputably an excellent method of obtaining new leads. But what happens next? You want to make leads work for you, while giving customers a good experience and following best practices for privacy and data protection. If you still haven’t linked your leads from online contests to Marketo, keep reading!
27SEP2018
Posted in: Digital marketing
These days, no marketing strategy is complete without social media content. But how do you plan and organize your posts? And are you including a healthy mix of shared posts, new posts, and sales promotions? Read the Easypromos essential guide to 4-1-1 social media content.
25SEP2018
Posted in: Digital marketing
There’s a lot of brand buzzwords flying around lately: brand awareness, brand loyalty, brand image, and more. In this post, we’ll focus on brand affinity, and why it’s more than just a passing trend. Learn how to build brand affinity and turn it to your advantage, with 5 real case studies.
