09MAY2018

Sweepstakes, The Perfect Promotional Boost For Your Offline Event
boost an online event

Posted in: Digital marketing

Are you organizing an event? Are you looking for ideas to increase participation? An online contest is the perfect way of giving greater visibility to your event and attracting potential attendees. In this post we are going to explain why using contest tools in your events can be a great idea.

04MAY2018

How to Make your Promotions GDPR Proof
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Posted in: Digital marketing

The GDPR is coming! Many companies and marketers have nightmares about the new General Data Protection Regulation from the European Union that will be applied from May 25, 2018. But really, it’s not that scary. The key is that it has to be clear to the users what their data will be used for. It is no longer valid to hide it in long legal texts that nobody reads nor understands, and neither is it valid to do the negative opt-out checkbox.

13APR2018

Shoot up your Traffic with a Social Media Contest
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Posted in: Digital marketing

Perhaps your social media profiles are lacking followers. You might want to engage your followers more. Maybe you want to gain new followers. If so, here are some tips to boost your network with a social media contest.

28MAR2018

How to Use Your Own App to Build Loyalty. A Winning Strategy?
app to build loyalty

Posted in: Digital marketing

In recent years it’s become all the rage for companies to create mobile apps for their brands and even for individual products. But is it always good for business? Does your brand need an app to build loyalty?

14MAR2018

Discount Coupons. Prepare Your Campaign Step-by-Step.
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Posted in: Digital marketing,Ideas for your website

Studies confirm that approximately 70% of consumers approve of brands running online promotions with discount codes (for both physical and eCommerce stores) as prizes.

31JAN2018

The Best Promotions for Appealing to Millennials
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Posted in: Digital marketing

Today we want to take a look at a group of consumers that is relevant to many brands. Millennials –young people between the ages of 20 and 35– make up 25% of the world population according to Forbes Magazine.
This statistic makes it clear that Millennials form a target audience that is well worth targeting and carrying out online promotions for. Wouldn’t you agree?

26JAN2018

Bring your Online Store to Life with Sweepstakes and Contests
online store

Posted in: Digital marketing

When you have an online store you are continually seeking ways of attracting new users and leads who can then be encouraged to advance through the sales funnel. This is where sweepstakes and contests can come in very handy indeed.

16JAN2018

Which KPIs Should You Use to Measure the Results of Your Promotions?
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Posted in: Digital marketing

Promotions offer brands infinite ways to foster a fluid relationship with their communities. Promotions can be used to attract and energize new followers by promoting activities of interest which encourage users to approach a brand’s products. Promotions can also be used to loyalize active followers who are already customers of your brand. On our blog, we often talk about how important it is to have a social media dynamization strategy and about how the key to success is to establish clear and specific objectives: the KPIs.

28DEC2017

The advantages of promotions using online contests
advantages_of_promotions

Posted in: Digital marketing

Advantages of promotions should be something you to ask yourself about in any of these cases. If you have a business, if you are thinking of starting one… Or simply want to let the world know about you, it’s essential to promote your brand online.

14DEC2017

How to Boost Conversion Rates with Online Promotions
How to Boost Conversion Rates with Online Promotions

Posted in: Digital marketing

Depending on the type of website you have and the nature of the product you sell, the conversion rate of visitors to leads or customers may vary. However, most studies give average conversion rates of between 1% and 3%. The rest of the visitors soon move on to other websites. How can promotions help you to increase conversion rates? The answer and implementation is simple: you just need to know your options.