16JUL2019
Posted in: Digital marketing
Online competitions and promotions are an ideal way to develop relationships with your audience. You can use them to grow your social media profiles, your email list, or get more traffic to your website. All of these things will ultimately place you in a prime position to generate higher profits.
That is, if the competition works out…
08JUL2019
Posted in: Digital marketing
Gift bags, goody bags, samples, swag, stash, merch, and more… Whatever you call them, event rewards are a great way to engage your audience. But how exactly should you hand those rewards out? We rank the best event giveaway ideas to share prizes with attendees.
25JUN2019
Posted in: Digital marketing
The popularity of digital media over print media has exploded over the last decade. Unsurprisingly, it has led to endless debate about whether or not print media can survive in the current market. However, while pundits prematurely announce the death of print media, most businesses know that the best way to reach consumers is by using a combination of print and digital resources.
13JUN2019
Posted in: Digital marketing
In our latest guest post, marketing specialist Stefanos Bournias explores Instagram marketing objectives for ecommerce – and how your business can achieve and measure them with giveaways.
12JUN2019
Posted in: Digital marketing
Giveaways are a popular tool to raise brand awareness and incentivize customers – especially for digital or direct-to-consumer brands. But like any other marketing campaign, each giveaway is designed for a specific audience in a specific place. That’s why it’s so important to make sure your giveaway is in line with local legislation about online contests. In today’s post, we’ll cover everything you need to know to run a free, valid giveaway in Portugal.
15MAY2019
Posted in: Digital marketing
Malls have struggled to adapt to the modern world of online, mobile-first retail. But as marketing strategies swing back in favor of real customer experiences, things are looking up for commercial and shopping centres. This guide is for mall marketers who embrace the realities of retail in 2019 – and aren’t afraid to experiment.
30APR2019
Posted in: Digital marketing
There have been arguments upon arguments about whether email marketing is better than social media marketing, and which one has has the biggest reach. This is not another article aiming to settle the question. Email marketing’s reign is an undeniable fact.
25APR2019
Posted in: Digital marketing
You’ve spent hours setting up your promotion, checking the settings, working with your graphic designer, editing the perfect copy, and you’re finally ready to launch – just in time! But there’s one more task on your to-do list: Test the promotion before you launch.
12MAR2019
Posted in: Digital marketing,Ideas for your website
Jewelry marketers face a unique set of challenges. Consumers see jewelry as high-value, meaningful, and a lifetime investment – so it takes more effort to make a sale than in other markets. Let’s examine 3 solutions for specialist retailers and jewelry marketing.
04MAR2019
Posted in: Digital marketing
User-generated content is a powerful tool in the hands of any business. Not only does it allow your marketing team to be a bit lazy and give the controls to your users for a short while, but it also boosts engagement and promotes your brand in a very creative way.
