Digital marketing

18OCT2017

Easy integration of promo leads with your CRM is possible!

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The way people and companies use social networks has changed a great deal over a short period of time. For example, Facebook’s changes to its promotions guidelines at the end of 2014 led brands to establish new priorities for their social media promotions: it was no longer possible for brands to increase their fan base exponentially because Facebook didn’t allow pages to make it compulsory for users to become fans to participate in the promotion. So, which is the primary objective that has resulted from this change?

15SEP2017

Commit to your top-quality leads

Posted in: Digital marketing

You think you’re on the right track. You’ve defined your Inbound Marketing strategy and your leads keep increasing. You regularly energize your community, your website and blog forms are going smoothly and your contacts database is growing all the time. And yet your sales are stagnant. What’s going on?

12SEP2017

Instant Win contests, another successful Inbound Marketing strategy

Posted in: Digital marketing

One formula that is effective when it comes to energizing your online community is that of the Instant Win contest. So, what’s special about it? Well, it’s a promotion – usually lasting a short time – in which prizes are distributed immediately among winners. Keep reading to find out more about this type of promotion and how it can boost your Inbound Marketing strategy.

12SEP2017

6 Keys for an effective Online Sweepstakes

Posted in: Digital marketing

Sweepstakes, promotions and online contests have become an essential part of Digital Marketing strategies. They enable companies to enhance engagement with their community in a way that is fun and informal, while increasing brand awareness and attracting potential new clients.

07SEP2017

Kickstart your Lead Scoring strategy with contest statistics

Posted in: Digital marketing

You may have already included contests and promotions in your Inbound Marketing strategy because you know the benefits they provide. If you’ve already carried out successful campaigns you’ll have collected many leads located at different stages of the conversion funnel. What are you going to do with them now? Keep them in a list (or in separate lists) without paying attention to their needs, motivations and habits? That won’t convert your leads into customers!

23AUG2017

How to define your buyer persona using a survey

Posted in: Digital marketing

In any Inbound Marketing strategy it’s vitally important to address the right person from your target audience. Otherwise, all your brand’s efforts and investments will fall on deaf ears and you’ll have wasted the opportunity to turn a lead into an ambassador with the power of your advertising actions. For this reason, we have something called a buyer persona: a generalized representation of your ideal customer. Having a good understanding of your buyer persona is the best way to reduce headaches for your sales and marketing teams. A well-prepared buyer persona can make the difference between the success or failure of a campaign.

11AUG2017

Bring your blog to life and give your content marketing a boost

Posted in: Digital marketing

If you’re already involved in the world of content marketing then your brand probably has a blog where you talk about topics of interest to your buyer personas. It’s likely that you dedicate a significant part of your time and resources to keeping the blog up to date and focused on the needs of your target audience. Another important task is that of sharing the content and doing your best to attract the right visitors for your brand.

02AUG2017

Promotional codes: attract, convert and loyalize

Posted in: Digital marketing

Brands are locked in a constant struggle on social media to attract the attention of their target audience and boost sales. They also face the problem of competitors waiting in the wings to tempt their valued customers away. For this reason, irrespective of whether you have an online store, it’s important that you think about specific campaigns to help you increase sales and keep your customers interested. What better way to achieve this than using promotional codes?

19JUL2017

Adapt the Entry Form to fit your campaign objectives and discover the treasure you have at your disposal

Posted in: Digital marketing

When defining an Inbound Marketing strategy, one of the actions you should keep in mind – and attempt to define in as much detail as possible – is lead attraction. How you approach this task and the type of campaigns you launch as a result will determine the main sources of lead contact and capture.

14JUL2017

Tools for Day-to-Day Survival in a Marketing Agency

Posted in: Digital marketing

If we had to describe, in a single phrase, the day-to-day experience of working in a Digital Marketing Agency we could perhaps sum it up as: the pace is frenetic and lead times are short. There are invariably a lot of tasks that must be performed with immediacy, and clients expect swift responses. In this post, we give you some tips to help your agency succeed.