02SEP2019

How to spot a fake giveaway on Instagram – and what to do next
How to spot fake Instagram giveaways

Posted in: Digital marketing

Instagram is hugely popular. Unfortunately, it’s not just popular with ordinary people, but also with fake accounts and fake giveaways. Whether you run an Instagram Business page or have a personal account, you should know how to spot fake Instagram giveaways. Use this handy guide so that you don’t get taken in.

21AUG2019

How to build a product recommender for ecommerce sales – the easy way
How to build a product recommender

Posted in: Digital marketing

Imagine if you could predict the perfect product for every single customer. Sales would go through the roof, right? Well, here’s the good news: you don’t need to be an expert developer with your own product recommendation engine. Here’s an easy, affordable way to promote your brand and run giveaways with personalized product recommendations.

16JUL2019

Emergency Surgery: What to Do When Your Promotion Isn’t Working

Posted in: Digital marketing

Online competitions and promotions are an ideal way to develop relationships with your audience. You can use them to grow your social media profiles, your email list, or get more traffic to your website. All of these things will ultimately place you in a prime position to generate higher profits.

That is, if the competition works out…

08JUL2019

The best event giveaway ideas to get your audience’s attention, ranked
best event giveaway ideas

Posted in: Digital marketing

Gift bags, goody bags, samples, swag, stash, merch, and more… Whatever you call them, event rewards are a great way to engage your audience. But how exactly should you hand those rewards out? We rank the best event giveaway ideas to share prizes with attendees.

25JUN2019

5 Ways to Balance Your Print and Digital Media
5 ways to balance your digital and print media

Posted in: Digital marketing

The popularity of digital media over print media has exploded over the last decade. Unsurprisingly, it has led to endless debate about whether or not print media can survive in the current market. However, while pundits prematurely announce the death of print media, most businesses know that the best way to reach consumers is by using a combination of print and digital resources.

13JUN2019

How to use Instagram giveaways for your ecommerce business
How to use Instagram giveaways for your ecommerce business

Posted in: Digital marketing

In our latest guest post, marketing specialist Stefanos Bournias explores Instagram marketing objectives for ecommerce – and how your business can achieve and measure them with giveaways.

12JUN2019

Contests and giveaways in Portugal: what you need to know
Contest and giveaway rules for Portugal

Posted in: Digital marketing

Giveaways are a popular tool to raise brand awareness and incentivize customers – especially for digital or direct-to-consumer brands. But like any other marketing campaign, each giveaway is designed for a specific audience in a specific place. That’s why it’s so important to make sure your giveaway is in line with local legislation about online contests. In today’s post, we’ll cover everything you need to know to run a free, valid giveaway in Portugal.

15MAY2019

7 innovative ideas for marketing malls on Instagram
7 innovative ideas for marketing malls on Instagram

Posted in: Digital marketing

Malls have struggled to adapt to the modern world of online, mobile-first retail. But as marketing strategies swing back in favor of real customer experiences, things are looking up for commercial and shopping centres. This guide is for mall marketers who embrace the realities of retail in 2019 – and aren’t afraid to experiment.

30APR2019

Combine email marketing and giveaways to send your reach skyrocketing
Combine email marketing and giveaways to increase reach

Posted in: Digital marketing

There have been arguments upon arguments about whether email marketing is better than social media marketing, and which one has has the biggest reach. This is not another article aiming to settle the question. Email marketing’s reign is an undeniable fact.

25APR2019

How to test your promotions before launching – and why it’s so important
How to test your promotions before launch

Posted in: Digital marketing

You’ve spent hours setting up your promotion, checking the settings, working with your graphic designer, editing the perfect copy, and you’re finally ready to launch – just in time! But there’s one more task on your to-do list: Test the promotion before you launch.