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Digital marketing

17MAR2017

Inbound Marketing Contests or how to get information without asking for it
Inbound Marketing Contests

Posted in: Digital marketing

Studies about social media in Spain have found that one in four survey respondents follow brands and participate frequently in contests. In addition, users say that one of the reasons they follow a brand on social media is because they want to keep up with the brand’s news. Another important reason is that they want to participate in sweepstakes, discounts and contests.

10MAR2017

The most effective prizes for Inbound Marketing contests
prizes for Inbound Marketing contests

Posted in: Digital marketing

We’ve already mentioned that the cornerstones of an Inbound Marketing strategy are: attracting traffic to your website, converting them into contacts, nurturing the contacts and impacting on them with appropriate content and actions until they become your customers. Your long-term goal is to establish a lasting relationship with these contacts – one in which they feel special. But to begin with, you don’t want to attract just any kind of traffic, right? Or are you happy to go to the trouble of launching campaigns and managing loads of data and contact details of users who aren’t really the target audience of your brand?

08MAR2017

How to get the most out of your Inbound Marketing contests by integrating them into your CRM
CRM

Posted in: Digital marketing

Imagine a world in which you have all the information you need for your Inbound Marketing strategies. A world in which the online side of your customer base is connected to the offline side so you can obtain a 360º view of your customers. You want it? You’ve got it!

03MAR2017

How to promote an Inbound Marketing strategy using surveys
inbound marketing strategy using surveys

Posted in: Digital marketing

For some time now we’ve been talking about Inbound Marketing on our blog, and about how you can use a tool like Easypromos to complement your inbound marketing strategy with surveys.

03FEB2017

Social Media Promotions: 5 Tips to Stay Out of Trouble
Social Media Promotions: 5 Tips to Stay Out Of Trouble

Posted in: Digital marketing

Social Media platforms are a quick and easy way to set up prize promotions. However they still need to be run fairly and compliantly, with both local laws and best practices, and the various, often complex rules of the individual social media platforms.

14DEC2016

How to create your Facebook Live Poll

Posted in: Applications for facebook,Business news,Digital marketing

Have you heard of live polls with Facebook Reactions as a voting mechanism? These types of promotions use Facebook Live technology to stream a video in which users are presented with a question and a series of options. Participants are then invited to use the reaction feature to vote for their favorite option. Because of the powerful viral effect and organic reach of this type of survey, many pages have begun using it as part of their marketing strategy.

However, you should be aware that Facebook prohibits the use of Reactions as a voting mechanism. This might seem surprising, considering how many Pages publish this sort of polls. But Facebook’s guidelines on the correct use of Reactions leave no room for doubt.

Facebook specifies the following practices as not being acceptable ways of using Reactions:

If using Reactions as part of a poll, don’t use Reactions in the following ways:

  • Don’t associate a Reaction with something that doesn’t match its emotional intent (ex: “choose angry if you like the cute kitten”).
  • Don’t make Reactions the most distinctive or prominent feature of your creative.
  • Don’t use Reactions for polls in video where the whole stream consists of static or looping graphics or images

Facebook Guidelines Reactions for Polls

But it’s not all bad news! In Easypromos we’ve developed an app that enables you to take full advantage of the potential and virality of Facebook Live in a way that’s 100% compatible with Facebook Guidelines. The app is called Facebook Live Polls and it enables you to present a question that participants can then vote on by leaving comments with different words. In addition, you’ll also be able to set up the Survey so that the user can use a specific hashtag, which will give you more control. You’ll also have a reactions counter to display the voting results in real time. Check out the example below:

If you’d like to see our Facebook Live Poll, click here.

The main characteristic of this app is its ease of use. It enables you to create a poll quickly, straightforwardly, and in a way that’s totally compatible with Facebook’s guidelines. Most important of all, since no programming skills are required, you can have the poll ready in minutes. All you’ll need to bring to the table is your own creativity.

Read more »

07DEC2016

Make Sure you Mind your T&Cs + Top Tips
Mind your T&C

Posted in: Digital marketing

Behind every great promotion should be a set of Terms and Conditions – they are not just for decoration. Many Disasters have been avoided as a result of having carefully crafted T&C’s and they protect both the promoter and the consumer.

11OCT2016

5 Keys to Creating a Successful Recruiters Contest
keys_creating_successful_recruiters_promotion

Posted in: Digital marketing,Ideas for your website

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing actions. The Recruiters Contest is the most efficient method of achieving this. In this dynamic, users can opt for the prize only if they manage to get their friends to participate too. This simple but effective dynamic will permit you to extend the reach of the promotion, which the participants themselves will take on the job of viralizing and sharing! However, to ensure success and achieve the expected results, there are a series of steps you should follow. Let us take you through these now.

13JUL2016

Amplify Your Organic Facebook Reach By Over 1000% [video included]
Amplify Organic Facebook Reach

Posted in: Applications for facebook,Digital marketing

As a Facebook manager among Brand pages are you tired of seeing a flat line in your Facebook Insights graph. Well you are not alone. Ever since Facebook went to their ‘pay to play’ model it can get pretty lonely publishing posts on your business page timeline. 

04JUL2016

3 Facebook Sweepstakes that Bring On Engagement
3 Facebook Sweepstakes that Bring On Facebook Engagement

Posted in: Applications for facebook,Digital marketing

Giveaways on Facebook are a great way to gain exposure and grow your business on social. In this post we’ll show you 3 ways to massively engage your audience without having to invest equally massive amounts of money.