15JUN2017

Reward those who participate in your channel with a YouTube sweepstakes
YouTube Sweepstakes

Posted in: Digital marketing

After several years focused on developing and improving applications designed for Facebook and Twitter, Easypromos turned its attention to YouTube. Then, in November 2016 we unveiled a new application designed to manage contests and sweepstakes on YouTube. In this article, we will show you how to get the most out of this fantastic tool and boost interaction with your followers via your YouTube channel. You will also be able to support your Inbound Marketing strategy, generating new leads and working with existing ones.

09JUN2017

Google Primer, New App with Bite-Size Marketing Lessons Advise to Run Contests on Social Media
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Posted in: Digital marketing

5 minutes a day is all you need to learn valuable business advice and catch up on Digital Marketing with the new app from Google. And pay attention! The new app Google Primer mentions competitions as a recommended action in your online marketing plan. Do you want to know how to organize a successful contest? Keep reading because this gets interesting.

06JUN2017

Quizzes: Get New Leads While Your Followers Have Fun
quizzes_get_new_leads

Posted in: Digital marketing

We’re going to look at a type of contest that often works well on social media: the trivia quiz. We’re going to explore this type of contest from a perspective of inbound marketing. Quizzes are great for testing the knowledge of your brand’s followers. To participate, users must answer one or more questions about a specific subject.

22MAY2017

Prize Fulfillment Management or How to Make Sure the Winner Receives the Prize
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Posted in: Digital marketing

You’ve planned the contest, you’ve set it up and promoted it, you’ve used the tool to select the winner and you’ve also published the winner using the winners page and the certificate of validity – and now what? You also need to make sure the winner receives the prize.

Maybe it’s the aspect of the whole promotion you’ve thought about the least, it seems like a minor detail. But sometimes this minor detail, the prize fulfillment task, can cause complications because of bad communication or trouble contacting the winner and this can affect adversely the credibility and the trustworthiness of your brand.

19MAY2017

How to take your social network campaigns to the next level with email marketing
email marketing

Posted in: Digital marketing

Not so long ago, people were saying that email marketing was dead, that it was no longer an effective way of contacting your leads and capturing new customers. In fact, nothing could be further from the truth: email – as a method for communicating with leads and customers, boosting sales, and encouraging loyalty – is alive and well. But perhaps you’ve found that your email marketing campaigns don’t always work as well as they should. Have you stopped to ask yourself why?

16MAY2017

Facebook Modifies Policy on Facebook Live Polls
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Posted in: Business news,Digital marketing

A few hours ago, Facebook changed its policy on the use of Facebook Live. An extra item has been added to this policy which conditions the use of live broadcasted polls with Facebook Live. In this post we explain the change and its consequences in detail.

05MAY2017

Explore the World of Contests and Sweepstakes for your Inbound Marketing Strategy
Inbound Marketing strategy

Posted in: Digital marketing

The ever-increasing growth of internet use means it is now the primary medium for users and advertisers to coexist and interact. Data on the daily internet usage and browsing time of users leave no room for doubt: All businesses should be using this channel to develop an effective Inbound Marketing strategy. Keep reading to discover a world of possibilities.

28APR2017

Practice lead engagement using voting contests
lead engagement voting contest

Posted in: Digital marketing

When a brand wants to interact with an audience and dynamize its online community, implementing a social media contest or promotion is generally an effective method of doing so. Brand followers are usually enthusiastic about such initiatives. You have a lot of options, but if what you’re seeking is to generate engagement with your public, then we suggest you give voting contests a try: you won’t be disappointed.

20APR2017

Judging Prize Promotions
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Posted in: Digital marketing

When you want to host a photo, video or writing based contest in the UK, you have to know the CAP Code. With the Easypromos app, you can choose to select the winners randomly but maybe you want the winners to be selected manually by a judge or a panel. In that case, this article will help you to understand the aspects that you need to keep in mind when organizing the contest and how you should proceed. Our partner PromoVeritas explains all the details here.

19APR2017

6 tips for avoiding mistakes in your Inbound Marketing contests
Inbound Marketing contests

Posted in: Digital marketing

We’ve been talking for a while on our blog about the importance of developing an Inbound Marketing strategy to capture new customers. The way customers deal with brands’ purchasing processes has changed and they expect you to take this into account. Inbound Marketing came into play several years ago as a non-intrusive way of reaching out to users, generating qualified leads and increasing sales.