Digital marketing

Do you – like us – believe that brands shouldn’t stop their social media activity during the lockdown? Fantastic, you’re already one step ahead of some companies! Let’s remember that currently social media users are connected more than ever, therefore, high-quality engaging content is what they need right now. In this article, we share tips and advice on how to approach social media right now and we also show great examples of how some brands redirected their social media strategy to continue reinforcing their brand awareness, increasing brand engagement, and establishing stronger relationships with their customers. Read on!

The 2020 pandemic has set a huge challenge for small businesses. But there are opportunities here, too. Here’s how to take your business online and stay in touch with customers during COVID-19.

Tourism is always one of the most affected industries in times of crises, and the ongoing COVID-19 pandemic is no different. Travel agencies, airlines, museums and tourist destinations are now on hold. But their marketing shouldn’t be slowing down even for one second! Today we share with you ideas for tourism marketing in times of economic downturns.

Emojis have become a large part of popular culture and digital communication. Complex concepts can now be easily expressed through different icons. But did you know that you can create online word search games where instead of letters users look for combinations of emojis? Keep on reading to discover how to add a fun and engaging emoji Word Search into your marketing campaign!

Social media channels give you a great opportunity to stay connected with you online community and increase brand awareness. But how can you use social media promotions to attract paying customers? Read on to find out!

Customer retention in times of crisis or uncertainty is a tough nut to crack. Lack of previous experience and no one to guide you through the obstacles make the challenge seem even more difficult. However, technology and social media give us more possibilities than some people imagine. Today we will guide you through customer retention strategies that can be used by any brand.

It’s the million-dollar question: How do you generate leads on social media? What’s the best kind of content to reach people and get them started on the buyer’s journey? In today’s post, we’re talking about interactive content, turning followers into customers, and best practices for lead generation.

For the last few weeks, the Easypromos team has been fully remote. And we’re not the only ones: all over the world, people are learning how to work from home in challenging circumstances. Employee engagement has never been more important. Here are some of the ideas we’ve developed to keep motivation and morale high!

In the era of Kindle, ebooks and TV series it might seem that reading is not as as popular as before. But this is far from the truth! The number of worldwide readers is still increasing, and the money spent on books is quite impressive (the average European spent $240 USD on reading material last year). However, it is important to recognize that the industry has evolved. There is less people going to to libraries, as books have become cheaper, and you can have your own copy at the doorstep tomorrow. Also, many people have switched to ebooks but they still love to read. It’s clear though that reading has changed. And so have ways to promote books. Today, we will show you how to do it online and on social media.

In the past year or so, customer loyalty programs have made a serious comeback. We’re seeing brands explore new ways to retain customers, get repeat sales, and build an active community of brand advocates. The secret to this success? A focus on emotional rewards.