How to Boost Conversion Rates with Online Promotions
How to Boost Conversion Rates with Online Promotions

Posted in: Digital marketing

Depending on the type of website you have and the nature of the product you sell, the conversion rate of visitors to leads or customers may vary. However, most studies give average conversion rates of between 1% and 3%. The rest of the visitors soon move on to other websites. How can promotions help you to increase conversion rates? The answer and implementation is simple: you just need to know your options.


How to Create a Digital promotion for Your Video Contest on Facebook

Posted in: Digital marketing

Creating a digital promotion for your video competition is an essential step to promote not only your contest but also your Facebook page. Here is a handy guide to creating a digital promotion for your social media contest.


Steps to Follow to Create a Contest Strategy on Facebook

Posted in: Digital marketing

Running a competition on Facebook can seem like a minefield. Rules and regulations often change from one day to the other and it can seem difficult to stay on top of it all. However, if you follow a few simple steps, you can create a good contest strategy. Let’s find out what they are!


3 Interesting Facts about Promotions and User Behavior
promotions and user behavior

Posted in: Digital marketing

Despite the fact that e-commerce, social media and all variety of internet platforms are more widely used than ever before, users’ reluctance to share their personal data with brands is still the main barrier when it comes to participating in sweepstakes and promotions.


Add Contests and Inbound Marketing to Obtain More Leads

Posted in: Digital marketing

In the Annual Social Networks Study for 2017 recently published by IAB Spain, the conclusion regarding online promotions is clear: in Spain, 83% of those surveyed follow brands via networks such as Facebook and Instagram. 40% of these followers have no problem providing their information so that companies can send them information about promotions and advertising of interest.


Easy integration of promo leads with your CRM is possible!

Posted in: Digital marketing

The way people and companies use social networks has changed a great deal over a short period of time. For example, Facebook’s changes to its promotions guidelines at the end of 2014 led brands to establish new priorities for their social media promotions: it was no longer possible for brands to increase their fan base exponentially because Facebook didn’t allow pages to make it compulsory for users to become fans to participate in the promotion. So, which is the primary objective that has resulted from this change?


Commit to your top-quality leads
top-quality leads

Posted in: Digital marketing

You think you’re on the right track. You’ve defined your Inbound Marketing strategy and your leads keep increasing. You regularly energize your community, your website and blog forms are going smoothly and your contacts database is growing all the time. And yet your sales are stagnant. What’s going on?


Instant Win contests, another successful Inbound Marketing strategy

Posted in: Digital marketing

One formula that is effective when it comes to energizing your online community is that of the Instant Win contest. So, what’s special about it? Well, it’s a promotion – usually lasting a short time – in which prizes are distributed immediately among winners. Keep reading to find out more about this type of promotion and how it can boost your Inbound Marketing strategy.


6 Keys for an effective Online Sweepstakes
online sweepstakes

Posted in: Digital marketing

Sweepstakes, promotions and online contests have become an essential part of Digital Marketing strategies. They enable companies to enhance engagement with their community in a way that is fun and informal, while increasing brand awareness and attracting potential new clients.


Kickstart your Lead Scoring strategy with contest statistics
lead scoring

Posted in: Digital marketing

You may have already included contests and promotions in your Inbound Marketing strategy because you know the benefits they provide. If you’ve already carried out successful campaigns you’ll have collected many leads located at different stages of the conversion funnel. What are you going to do with them now? Keep them in a list (or in separate lists) without paying attention to their needs, motivations and habits? That won’t convert your leads into customers!