Interactive Marketing

Does your company or brand have a mobile app and one of your tasks is to increase app downloads? The number of apps in the app stores grows by the day and, of course, getting users to download and use…

Malls have struggled to adapt to the modern world of online, mobile-first retail. But as marketing strategies swing back in favor of real customer experiences, things are looking up for commercial and shopping centres. This guide is for mall marketers…

Online tournaments are rapidly gaining popularity, alongside a wide range of digital competitions. Many brands and organizations are already leveraging these formats to boost engagement with their audiences. And it’s not just about sports or gaming: cultural contests, book or…

We live in an age where millions of photos and videos are shared on social media every day. In this post we’re going to explain the hugely important part that visual content plays in sports-related promotions, and we’ll introduce you…

Point-of-sale promotions are an effective way to connect physical retail with interactive digital experiences. By combining in-store visibility with mobile participation, brands can encourage customers to engage with promotions directly from the point of purchase. In this article, we explore…