Relationship Marketing: Improve Customer Relationships with Promotions

César Rodríguez
César Rodríguez
Looking to create lifelong customers? It’s time to introduce digital promotions into your strategy. In this blog post we take a look at how to boost brand engagement, customer loyalty and sales with a good relationship marketing strategy.

Relationship marketing is an important aspect for all brands looking to create lifelong customers. And like any other relationship, customer relationships need time and effort to grow. Therefore, relationship marketing is a long-term strategy, focused on customer retention, product benefits rather than features and high emphasis on customer satisfaction. Luckily for all you fellow marketers, you can create and maintain customer relationships with digital promotions like giveaways, contests and games. Let us show you how to stay ahead of your competitors and become a relationship marketing expert.

Build customer loyalty with Redeem Codes promotions

Customer loyalty is a powerful strategy for most businesses as it provides businesses with several new opportunities and benefits. For example, increasing profitability as customers make recurring purchases, improving your brand’s reputation, and laying the groundwork for the introduction of new products or services, among other things.

Let’s take a look at some examples of relationship marketing. El Rincón is a Spanish chain of stores that celebrated its 40th anniversary with a promotion to promote its products and reward customers. After purchasing certain products, users received a code to participate in an “Instant Win” dynamic. Users entered the code in the app, and once validated, they would find out if they had won a trip, a culinary experience, spa tickets, and more.

Example of Redeem Codes Promotion

Rewards customers at the point-of-sale

Working on the relationship with customers is not a matter of business or company size but rather the time one dedicates to nurturing the relationship with users. There is no better way to nurture this relationship than with an action at the point-of-sale. Let’s lok at an example at this kind of dynamic.

La Esencia bakeries rewarded their customers with a very original dynamic at the point of sale. After purchasing one of their products, the seller displayed a QR code to the customer. The customer would scan it with their mobile device and could register to participate in a fun scratch-and-win game.

Scratch and Win promotion

Another type of promotion you can create to enhance relationship marketing is a “Validate Receipts” promotion. You can foster customer loyalty by organizing an exclusive promotion for users who upload a receipt from your brand or establishment.

Learn more about your customers and offer tailored promotions deals

Buying birthday presents is a difficult task but it’s surely much easier to buy for someone we know. The fact that they prefer wine over whiskey or red over yellow is a great indicator of what gifts have less chances of being turned to the shop the day after the birthday party. A very similar situation applies to sending deals and offers to your customers. 

So here’s a tip: learn more about your customers!

A great way to collect information about your clients is by launching online quizzes and surveys. Apart from analyzing the client’s previous purchases, ask them directly to share their likes and preferences. The following example shows how a beauty brand can collect more insights about their target audience. Customers answered a series of questions about their beauty routine, favorite products and aspects they look out for when purchasing. 

product survey can be a useful tool for relationship marketing strategies

After completing such a product survey, give out discount codes or vouchers for the next time the participants want to buy something from your brand. You will further boost customer loyalty and strengthen the relationship, not to mention growing sales. Additionally, you can raffle a product bundle among all registered respondents. 

Work on relationship marketing by giving rewards for repeat purchases

Would you like to increase the average customer lifetime value? If so, it’s time to encourage repeat purchases. More often than not customers are on the lookout for the best deals; they’ll often buy from the company that offers the best price at the moment when they need the product. 

Customer loyalty schemes are often a great tactic to ensure your customers choose you over and over again. Who hasn’t owned a loyalty card from their favorite supermarket or cosmetics brand? However, with the amount of businesses taking on these initiatives – recently, even big companies like Mango (Mango Likes) take steps to reinforce customer relationships – you must opt for something unique, something that will make you stand out from the crowd. Have you ever thought about inviting users to redeem codes for a chance to obtain financial benefits? 

Redeem Codes promotions should be one of your go-to tools and strategies when it comes to relationship marketing. 

validate codes: relationship marketing

Here’s an example of a promotion that can be launched by any brand; users receive a code for every $20 spent in the organizing store. Once they accumulate five codes, they receive a $5 voucher for their next purchase. We love this example as it clearly shows how brands can work on customer relationships. Brands that give something in return naturally attract more users.

Touch base with gamified campaigns – and boost customer trust like never before

Relationship marketing is all about customers and connections. This is why it’s so important to send birthday messages or celebrate milestones, like the anniversary of your client’s first purchase. Of course, the best case scenario is offering some discounts, free products or vouchers. 

Another way to reconnect with your audience and remind them that you’re still there is by launching client-exclusive campaigns. Seeing the results from our clients we can surely say that gamification is a great way to touch base with your audience and improve customer relationships. 

According to the recent study conducted by Facebook, the majority of mobile phone users that play mobile games don’t consider themselves gamers, however, they still engage with games to relieve stress or pass time. So what better way to reconnect with your clients? 

back to school campaign and branded puzzle as great examples of relationship marketing for customers

Imagine you own a shoe shop that’s preparing a Back to School campaign. A great idea to reengage your customers would be to email them a direct link to your branded mini-game, like in the example above. By launching client-exclusive promotions you show your customers that the relationship matters to you – this will then boost customer loyalty and trust, and hopefully increase your sales. In the Puzzle game from the above example, users receive a 20% discount on their next purchase once they completed the game. 

Do you have more questions about relationship marketing? Don’t hesitate to contact us