Social Media Promotions

Whether you self-publish or sell your first cookbook to a publishing house, you'll need to take the initiative to promote your work online. Here's how to get started with a cookbook campaign on social media.

Giveaways are a popular tool to raise brand awareness and incentivize customers - especially for digital or direct-to-consumer brands. But like any other marketing campaign, each giveaway is designed for a specific audience in a specific place. That's why it's…

You’ve spent hours setting up your promotion, checking the settings, working with your graphic designer, editing the perfect copy, and you’re finally ready to launch - just in time! But there’s one more task on your to-do list: Test the…

So you’ve taken the first steps into using promotions. Congratulations, you’re officially using one of the most compelling, and therefore cost effective, marketing strategies around. With any luck, you can already see engagement steadily growing.

Running a book giveaway on social media is one of the most effective ways to promote a book, reach new readers, and grow your audience. The basic process is simple: define the prize, choose the platform (such as Instagram), set…

Spring sometimes gets lost amid the hustle and bustle of other festivals - like Valentine's Day, Easter, Mother's Day and fashion week. But the change in seasons always marks a shift in customer attitudes that you can't afford to ignore.…

Collaborative giveaways are a common way for brands, influencers, sponsors, and partners to increase reach and attract new audiences on social media. Instead of promoting a giveaway from a single profile, several accounts work together to share the campaign and…

If you're a blogger, vlogger, or influencer, then you know how important engagement is. But did you know that one of the most powerful ways to increase engagement is to host a social media giveaway? Here's how to get more…