Kamila Palka

127 posts

Kamila forms part of the Easypromos marketing team and holds a combined honors degree in Digital Media and Marketing, currently studying for a Master's Degree in Digital Marketing. Her tasks include everything that is content-related in English, including social media communications, new blog posts, product demos, and success cases. If she’s not working on a new content piece for Easypromos you will find her working out, skydiving, starting a new series, or spending time with her baby girl.

Kamila Palka articles

Campaign Ideas

2025-05-09

Movember Promotion Ideas and Ways to Support the Campaign

2025-05-09
Kamila Palka

October is the month of Breast Cancer Awareness when brands around the world turn everything pink in order to support the good cause. November is no different, but this time brands and individuals help raise awareness of men’s health, such…

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Interactive Marketing

2025-06-05

Embed Videos in Quizzes and Trivia to Get More Views

2025-06-05
Kamila Palka

When planning online promotions of goods and services that are more difficult to understand, a key part of the task is to share deeper knowledge about the promoted product or service. Direct purchases are difficult to generate if the target…

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Customer Loyalty Building Promotions

2025-10-17

Exclusive Giveaways with Code Validation

2025-10-17
Kamila Palka

We often talk about running contests, giveaways, and other interactive promotions for existing clients - especially regular paying customers - as it’s an effective way of reinforcing customer loyalty and turning clients into brand ambassadors. Promotions in which customers validate…

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Success cases

2025-06-10

How Event Organizers Launched Online Awards for Community Members

2025-06-10
Kamila Palka

Organizing an online voting contest is quite a challenging task, especially when there are different categories and candidates. Is it possible to manage such a contest and make sure the participants don’t follow bad practices to obtain more votes? Today…

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Success cases

2025-02-05

How a Footwear Brand Generated 130.000 Leads with a Branded Game

2025-02-05
Kamila Palka

The footwear brand Flexi looked for a way to convert anonymous website visitors into leads. The Easypromos mini-games combined with attractive prizes turned out to be the perfect solution for the Flexi e-commerce. Learn more about the marketing campaign that…

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Customer Loyalty Building Promotions

2025-10-13

Customer Retention and Loyalty: Do It with Games and Promotions

2025-10-13
Kamila Palka

Easypromos is an effective tool for expanding the database of any business, and for that reason, many brands are already using our innovative applications. However, it doesn’t change the fact that each company should have a solid user or customer…

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2024-07-12

4 Brand Positioning Ideas to Implement into your Marketing Plan

2024-07-12
Kamila Palka

So we’ve set up your brand, launched new products, established your social media accounts, and even identified your target audience. Well done! What’s your next step? How can you make sure your brand doesn’t get lost in the crowd? How…

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Data collection promotions

2025-10-13

User Registration in Online Promotions: All You Need to Know

2025-10-13
Kamila Palka

Launching a new promotion means deciding whether you want the participants to register. Once you have that clear you'll have to decide whether the registration process will take place before or after the participation. In this blog post, we take…

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Lead Generation Campaigns on Social Media

2026-04-24

Best Lead Generation Campaigns, 5 examples

2026-04-24
Kamila Palka

If you’re in charge of generating leads then you definitely know how tough it is to come up with effective and efficient strategies to collect the so desired leads. However, it’s totally doable with the right approach and the results…

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Customer Loyalty Building Promotions

2025-09-17

Customer Retention Strategies in Times of Uncertainty

2025-09-17
Kamila Palka

Customer retention in times of crisis or uncertainty is a tough nut to crack. Lack of previous experience and no one to guide you through the obstacles make the challenge seem even more difficult. However, technology and social media give…

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Interactive Marketing

2026-04-17

Engaging Summer Campaign Ideas to Help You Connect with Your Audience

2026-04-17
Kamila Palka

Summer is around the corner! And more and more brands are starting to embrace the idea of adding engaging mechanisms into their marketing strategies. Gamification is the answer to all your questions! It has never been easier to engage your…

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