Kamila Palka

127 posts

Kamila forms part of the Easypromos marketing team and holds a combined honors degree in Digital Media and Marketing, currently studying for a Master's Degree in Digital Marketing. Her tasks include everything that is content-related in English, including social media communications, new blog posts, product demos, and success cases. If she’s not working on a new content piece for Easypromos you will find her working out, skydiving, starting a new series, or spending time with her baby girl.

Kamila Palka articles

World health day activities

Campaign Ideas

2025-03-04

World Health Day Activities to Promote Your Brand

2025-03-04
Kamila Palka

Every year, World Health Day falls on April 7. The World Health Organization invites people from around the world to help raise awareness of different health issues. World Health Day is yet another opportunity to engage your employees, with health-oriented…

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Interactive Marketing

2025-09-17

The Importance of Visual Content in Sports Promotions

2025-09-17
Kamila Palka

We live in an age where millions of photos and videos are shared on social media every day. In this post we’re going to explain the hugely important part that visual content plays in sports-related promotions, and we’ll introduce you…

2026-02-13

How to launch an interactive online Easter Egg Hunt

2026-02-13
Kamila Palka

Easter is just around a corner and if you still haven’t thought about your Eastern campaign it’s certainly time to do it now. If you’re looking for inspiring ideas for interactive campaigns and games, then you’re in the right place.…

Success cases

2023-05-10

How to Promote Running During the Pandemic

2023-05-10
Kamila Palka

The COVID-19 pandemic caused the world of sports to stop and then transform. In the case of running, many races were canceled or postponed, forcing race organizers like La Bolsa del Corredor and its running club to come up with…

successful twitter giveaways

Twitter promotions

2024-03-18

How to do a Twitter giveaway

2024-03-18
Kamila Palka

Twitter is one of the most popular social media platforms and it’s a great communication medium for brands. With millions of daily active users, companies often look for ways to engage with their audience, as well as drive engagement, and…

Success cases

2025-05-26

Athletes and Personal Branding: the Power of Social Media

2025-05-26
Kamila Palka

Personal branding is a crucial element for professional athletes and their career. In the XXI century, it’s easy enough to have a great social media presence, but is it also easy to stand out from the crowd and attract sponsors?…

celebrate valentines day in the workplace

Campaign Ideas

2026-02-19

Activities to Foster Employee Engagement on Valentine’s Day

2026-02-19
Kamila Palka

The day of romance and love is an event that knows no borders. It’s celebrated all around the world, and over the last years, we’ve seen a great increase in brands looking to celebrate it with their employees. It goes…

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Success cases

2023-01-18

Airport Parking Business Stays in Touch with Clients Through Gamification

2023-01-18
Kamila Palka

Andrew's Airport Parking is an Australian off-airport parking business. During the outbreak of COVID-19 the brand looked for a way to connect with their customers and online community members. Andrew's Airport Parking launched a branded Memory game which turned out…

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2025-09-17

How to Promote your Podcast: Giveaways and Promotions

2025-09-17
Kamila Palka

Podcasts have become a new entertainment medium, especially popular with mobile device users. Their popularity is still growing and many podcasters are looking for new ways to engage their listeners. Today we take a look at how to reward and…

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Campaign Ideas

2023-05-10

How to Celebrate Australia Day on Social Media with Giveaways

2023-05-10
Kamila Palka

Australia Day is a fantastic opportunity for brands to reconnect with their social media communities. Today we share some simple ideas for Instagram and Facebook giveaways for Australia Day. Promote your brand and products, boost engagement, and stay top of…

4 Local Business Promotion Ideas for Customer Loyalty

Interactive Marketing

2026-07-29

4 Local Business Promotion Ideas for Customer Loyalty

2026-07-29
Kamila Palka

Local businesses face increasing competition from ecommerce, national chains, and changing consumer habits. Attracting new customers is important, but encouraging existing customers to return is often what drives sustainable growth.

multi-stage promotions to engage

Customer Loyalty Building Promotions

2026-07-20

Engage and Retain Users with Long-Term Multi-Stage Promotions

2026-07-20
Kamila Palka

Does your online community respond well to games, contests, and promotions? Are you looking for a way to engage your audience over a longer period of time? Great news! Our Multi-Stage applications can help you boost brand engagement and visibility.…

2025-09-17

Online Pet Contest Ideas That Increase Brand Awareness

2025-09-17
Kamila Palka

67% of American households own a pet, so it's safe to say that the majority of your customers are pet lovers. Discover fantastic ideas for pet-themed contests that can be run by any brand! Collect leads, obtain user-generated content and…

What Games Can You Include in a 12 Days of Christmas Campaign? A 12 Days of Christmas campaign doesn’t have to feature the same activity every day. Combining different games and prize mechanics can make each new window feel different and give participants another reason to return and discover what comes next. Boston Crusaders, a competitive drum and bugle corps based in Massachusetts, took this approach with its “12 Days of Crusaders” campaign. The organization ran the promotion as a 12-day countdown leading up to Christmas, revealing a different gift or activity each day. The campaign combined several types of rewards and interactive mechanics. Participants could Scratch & Win to reveal gift cards and discounts, Spin the Wheel for the chance to win exclusive merchandise, and play a matching game for another prize. Other days featured direct opportunities to win Boston Crusaders merchandise, including ornaments, apparel, glassware, and other branded products. By changing both the activity and the reward throughout the campaign, Boston Crusaders turned the 12-day format into a series of different experiences rather than repeating the same giveaway every day. Mix Different Christmas Games and Prize Mechanics With an Easypromos Advent Calendar, you can combine different activities within the same campaign and unlock them progressively. Depending on your audience and objectives, your 12 days could include games such as Memory, Puzzle, Hidden Objects, Word Search, Spin the Wheel, Scratch & Win, or quizzes. You don’t need to use a different mechanic behind every window, either. Alternate games with instant prizes, random drawings, check-ins, or branded content to create a campaign that is varied without becoming unnecessarily complicated. The important thing is to give each day a purpose. A skill-based game can encourage competition, an instant-win mechanic can distribute prizes immediately, and a check-in can provide a quick way for participants to return and register another interaction with the campaign.

Campaign Ideas

2026-09-06

Virtual Christmas Party and Holiday Event Ideas Your Employees Will Love

2026-09-06
Kamila Palka

Virtual Christmas parties are a great way to bring employees together during the holiday season, especially for remote teams or companies with colleagues working from different locations. But keeping everyone engaged through a screen takes more than simply scheduling a…

multi-game app to foster loyalty

2026-04-24

Foster Customer Loyalty with a Multi-Game Promotion

2026-04-24
Kamila Palka

If building customer loyalty and attracting new customers are your top marketing objectives then here’s some good news: you can now work towards both of these goals with a fun interactive promotion with multiple games. It’s fully customizable and easy…

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