Kamila Palka

134 posts

Kamila forms part of the Easypromos marketing team and holds a combined honors degree in Digital Media and Marketing, currently studying for a Master's Degree in Digital Marketing. Her tasks include everything that is content-related in English, including social media communications, new blog posts, product demos, and success cases. If she’s not working on a new content piece for Easypromos you will find her working out, skydiving, starting a new series, or spending time with her baby girl.

Data collection promotions

2025-10-13

User Registration in Online Promotions: All You Need to Know

2025-10-13
Kamila Palka

Launching a new promotion means deciding whether you want the participants to register. Once you have that clear you'll have to decide whether the registration process will take place before or after the participation. In this blog post, we take…

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Lead Generation Campaigns on Social Media

2026-04-24

Best Lead Generation Campaigns, 5 examples

2026-04-24
Kamila Palka

If you’re in charge of generating leads then you definitely know how tough it is to come up with effective and efficient strategies to collect the so desired leads. However, it’s totally doable with the right approach and the results…

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Customer Loyalty Building Promotions

2025-09-17

Customer Retention Strategies in Times of Uncertainty

2025-09-17
Kamila Palka

Customer retention in times of crisis or uncertainty is a tough nut to crack. Lack of previous experience and no one to guide you through the obstacles make the challenge seem even more difficult. However, technology and social media give…

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Interactive Marketing

2026-04-17

Engaging Summer Campaign Ideas to Help You Connect with Your Audience

2026-04-17
Kamila Palka

Summer is around the corner! And more and more brands are starting to embrace the idea of adding engaging mechanisms into their marketing strategies. Gamification is the answer to all your questions! It has never been easier to engage your…

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Success cases

2023-05-10

How a Canadian Sneaker Start-up Uses Giveaways to Grow the Brand

2023-05-10
Kamila Palka

Social media giveaways help brands grow their audience, increase engagement and reinforce brand awareness. However, many people still believe that social media contests can be organized only by big brands with thousands and thousands of followers. Today we show how…

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2023-05-10

7 Ideas for a Branded Word Search Game for Any Brand

2023-05-10
Kamila Palka

Gamification has become an inseparable part of content marketing and it's a fact that gamified promotions help brands achieve resounding results. Branded Word Search games are being more recognized by brands looking to promote their brand and product, generate leads,…

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Interactive Marketing

2025-09-17

Social Media in Lockdown – Tips and Advice on How to Stay Active

2025-09-17
Kamila Palka

Do you - like us - believe that brands shouldn’t stop their social media activity during the lockdown? Fantastic, you’re already one step ahead of some companies! Let’s remember that currently social media users are connected more than ever, therefore,…

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Success cases

2023-05-10

How a Professional Cyclist Toms Skujins Uses Social Media Promotions to Connect with his Audience

2023-05-10
Kamila Palka

In recent years, social media channels have become the norm and a popular and effective way for athletes to connect with their fans. Nowadays, the majority of world-class sportsmen and sportswomen use social media to reinforce their personal branding and…

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2025-05-08

Brand Engagement: Different Types and Ways to Increase it

2025-05-08
Kamila Palka

Brand engagement is one of the most crucial and desired marketing objectives in marketing plans of small and big companies. But can identify it in your marketing actions? There are different types of brand engagement and we talk about them…

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Interactive Marketing

2026-04-27

7 Ways to Keep Your Marketing Out of Quarantine

2026-04-27
Kamila Palka

Don't go into a pause-mode! Ensure you don't ghost your online community in times of uncertainty. Today we explain 7 different ways to keep your marketing out of quarantine and keep on accomplishing your marketing objectives.

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Promotion examples

2023-05-10

Pet Giveaway Ideas: Win your Followers’ Hearts and Loyalty

2023-05-10
Kamila Palka

If you’re on a lookout for ways to dynamize your social media audience, here’s a tip for you: wow your followers by targeting their soft spot: pets. Give them a chance to win pet beds, gadgets and toys for cats…

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2023-06-06

Digital Marketing Strategies That Boost Brand Awareness

2023-06-06
Kamila Palka

The best way to learn something? Watch the experts! Read on for 3 real examples of digital marketing strategies that boost brand awareness. We’ve included some recommended KPIs and easy ways to apply these strategies for your own brand.

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2024-10-03

Increase Engagement with a Branded Match It Game

2024-10-03
Kamila Palka

If you’re on a lookout for effective ways to stimulate your customer engagement you’re in the right place. Today we will show you how you can generate fun and entertainment for your target audience by offering them a brand new…

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Interactive Marketing

2024-08-07

Reasons to Use Promotions in Your Go-to-Market Strategy

2024-08-07
Kamila Palka

A go-to-market strategy is a must-have when launching a new product or introducing it to a new market. Well executed digital promotions can make your launch much more successful, and today we will show you different reasons to implement promotions…

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