Interviews with Digital Marketing Professionals and Experts

09DEC2020

Solving Problems with Sales: Karishma Porwal, the 2020 winner of the Great Canadian Sales Competition

When the Great Canadian Sales Competition was born there was no stopping its success. Like most new initiatives it began small but made a big impact. Backed by a driven, determined and talented team the event blossomed into the multi-year success it is known for today. In the past two seasons, Easypromos had the fortune to be a proud sponsor of the event as well as coach to the 2020 season GCSC winner.

Editor’s note: The Great Canadian Sales Competition is a contest running each year that attracts thousands of university and college students. The participants must showcase their sales skills in front of heavyweight employers for a prize money and the opportunity to get a job in the sales industry. The winner of the 2020 edition was Karishma Porwal, who presented a winning speech about the Easypromos tool. Throughout the whole process, she was supported by Brian McNeil, the General Manager of Easypromos in North America, who was her coach during the competition.

26APR2017

Jeremy Stern, founder and Managing Director of PromoVeritas

Posted in: Interviews Randi Jensen

Jeremy Stern is the founder and Managing Director of PromoVeritas. In his previous role as European Promotions Director of Coca-Cola, he saw a gap between the brilliant ideas of creative agencies and their clients who wanted to follow the rules and regulations for promotions. Hiring a lawyer was expensive and few had the necessary knowledge. As a result, many promotions were run casually and with limited respect for the laws. Whilst many others were busy setting up creative agencies, and frequently shutting them due to competition, PromoVeritas chose to operate in a niche and has grown and prospered. It now operates globally, has over 200 active clients and runs over 1500 campaigns a year.

08APR2015

Jenna Young, Executive Creative Director for Weber Shandwick

Posted in: Interviews Silvia Marti Ferrer

Jenna Young is Executive Creative Director for Weber Shandwick’s New York Consumer practice. During her four years at the firm, Jenna has partnered with a range of clients, American Airlines to American Girl, Hellmann’s to Hanes, Nespresso to Novartis. In the last year, she developed one of Diet Pepsi’s most successful digital videos; created a global social campaign for Electrolux’s clean water efforts, led the Cannes Lion winning #Unapologetic campaign for Barbie or founded the first-ever Prom at Monster High. Jenna likes to experiment and build things. She was a founding member of Y&R2.1 (Young & Rubicam¹s earliest exploration into online advertising), helped open EuroRSCG MVBMS’ Amsterdam office and the NY operations for Swedish creative powerhouse Great Works, ran new business at two MDC agencies, and explored branded content opportunities for The Martin Agency.

30MAR2015

Dan Scholz, director of Digital Marketing for YouGov

Posted in: Interviews Silvia Marti Ferrer

As Director of Digital Marketing for YouGov, a global market research firm with an online panel of over 3 million active respondents, Dan Scholz is responsible for leading both lead acquisition and user recruitment via digital, email and social media platforms. Dan has helped numerous B-to-B focused small and midsize businesses reach new prospects and generate quality leads through both platform development and C-suite trainings. With dozens of websites launched and a global CMS platform, Dan transfers cutting-edge communications techniques into actionable leads and business intelligence.

06MAR2015

David Martinez Calduch, consultant and lecturer in Social Media

Posted in: Interviews Carles Bonfill

David Martinez Calduch is a Social Selling consultant in Soluciona Facil, Keynote Speaker, B2B LinkedIn Sales and Digital Strategy. He has 25 years of experience in ICT (Information and Communication Technologies), and he is a lecturer and trainer with over 20 years’ experience, as well being the founder of three companies. He carried out Social Selling and LinkedIn projects for business generation in B2B and B2C, in-company training consultancy / AdHoc for employees and managers, and he implemented technological and social media projects using market-leading methodologies and tools.