Interviews

26APR2017

Jeremy Stern, founder and Managing Director of PromoVeritas

Jeremy Stern is the founder and Managing Director of PromoVeritas. In his previous role as European Promotions Director of Coca-Cola, he saw a gap between the brilliant ideas of creative agencies and their clients who wanted to follow the rules and regulations for promotions. Hiring a lawyer was expensive and few had the necessary knowledge. As a result, many promotions were run casually and with limited respect for the laws. Whilst many others were busy setting up creative agencies, and frequently shutting them due to competition, PromoVeritas chose to operate in a niche and has grown and prospered. It now operates globally, has over 200 active clients and runs over 1500 campaigns a year.

09DEC2015

“We wanted to break away from the traditional idea of a sweepstakes; we wanted to be more innovative and creative”

Posted in: Interviews

“From the start, one of things that surprised us most was that the rest of the stands were still using bits of paper to carry out their sweepstakes”, says Carol Zurriaga, recalling her experience at the Girona Trade Fair 2015. As marketing manager of the business consultancy Economia Sensible, she decided to organize a sweepstakes among exhibitors at the fair by using the Easypromos platform. Her aim was to promote the services of her company with greater efficiency. What about the results? She received excellent feedback and the other businesses were astonished at the promotional methods employed.

08APR2015

Jenna Young, Executive Creative Director for Weber Shandwick

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Jenna Young is Executive Creative Director for Weber Shandwick’s New York Consumer practice. During her four years at the firm, Jenna has partnered with a range of clients, American Airlines to American Girl, Hellmann’s to Hanes, Nespresso to Novartis. In the last year, she developed one of Diet Pepsi’s most successful digital videos; created a global social campaign for Electrolux’s clean water efforts, led the Cannes Lion winning #Unapologetic campaign for Barbie or founded the first-ever Prom at Monster High. Jenna likes to experiment and build things. She was a founding member of Y&R2.1 (Young & Rubicam¹s earliest exploration into online advertising), helped open EuroRSCG MVBMS’ Amsterdam office and the NY operations for Swedish creative powerhouse Great Works, ran new business at two MDC agencies, and explored branded content opportunities for The Martin Agency.

30MAR2015

Dan Scholz, director of Digital Marketing for YouGov

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As Director of Digital Marketing for YouGov, a global market research firm with an online panel of over 3 million active respondents, Dan Scholz is responsible for leading both lead acquisition and user recruitment via digital, email and social media platforms. Dan has helped numerous B-to-B focused small and midsize businesses reach new prospects and generate quality leads through both platform development and C-suite trainings. With dozens of websites launched and a global CMS platform, Dan transfers cutting-edge communications techniques into actionable leads and business intelligence.

17MAR2015

Darrell Keezer, CEO of Candybox Marketing

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Darrell Keezer, CEO of Candybox Marketing, is considered a leading expert on generating new customers using Search & Social Media Marketing. Darrell has helped many large franchise organizations by creating lead-generation programs that actually work. Author of 37 Ways Your Website Died, Darrell has launched over 300 websites, trained over 1000 business owners in Social Media and spoken at over 100 events on Digital Marketing. Darrell is able to use his experience to teach businesses how to attract, engage, and convert clicks into customers.

06MAR2015

David Martinez Calduch, consultant and lecturer in Social Media

Posted in: Interviews

David Martinez Calduch is a Social Selling consultant in Soluciona Facil, Keynote Speaker, B2B LinkedIn Sales and Digital Strategy. He has 25 years of experience in ICT (Information and Communication Technologies), and he is a lecturer and trainer with over 20 years’ experience, as well being the founder of three companies. He carried out Social Selling and LinkedIn projects for business generation in B2B and B2C, in-company training consultancy / AdHoc for employees and managers, and he implemented technological and social media projects using market-leading methodologies and tools.