In the age of information overload, personalization has become an important aspect for all marketers looking to differentiate from the competition and stay top of mind with customers. Today we talk about creating promotional campaigns focused on exposing your brand to the target audience, and we look at the benefits of obtaining user-generated content.
Customization is a very broad concept with many possible interpretations, especially when it comes to marketing. Today, we take a look at how certain promotional actions can help businesses in increasing brand and product awareness. We’re about to show you that photo contests with branded frames and stickers can highly reinforce brand recognition and improve social media visibility.
But let’s start from the beginning. As you probably know by now, Easypromos offers a wide variety of different solutions, which help brands in achieving their marketing goals. Brand awareness solutions include giveaways, branded mini-games, and contests. And this is where the PhotoFun application comes into play.
The PhotoFun tool allows you to launch branded photo contests where users upload their pictures and decorate them with a variety of different frames and stickers that organizers upload to the app. These stickers and frames can include your products, logos, and corporate colors.
As in all Easypromos contest applications, the decorated pictures are displayed in a public gallery, where online users vote for their favorite entries. User-generated content is vital for brands because it’s original, authentic, and above all, attractive to other users. Photo contest participants can also share their edited pictures on their social media channels, which automatically turns them into new brand ambassadors and improves your social media visibility.
Another important key to have in mind is prizes. If your aim is to attract as many participants as possible, you’ll need to incentivize participation, as users need a good motivation to participate in contests that require some creativity.
Now that we all know how the PhotoFun works, it’s time to show you some creative examples of photo contests created with the exciting tool.
Creative examples of photo contests with branded frames and stickers
Would you like to download a pre-configured PhotoFun template that you can fully customize with your corporate image? See our ready-made templates and launch your own promotion in minutes.
Personalized pictures for Mother’s Day and Father’s Day
Mother’s and Father’s Day are important dates in any marketer’s calendar. Online users also seek original ways of celebrating these special occasions. As a brand, you can enhance branding and work on brand recognition by giving users access to a free photo personalization tool. In return, you will get to collect new contact details of all the users who use the application to create their own personalized Mother’s or Father’s Day wishes. Here’s an example of a personalized photo contest launched by Sterling Wood Church.
Exactly the same promotion can be launched to celebrate Father’s Day. Just remember to upload branded stickers to further reinforce brand awareness and visibility.
Promote tourist destinations with photo personalization tools
Visual content is probably the most converting content to promote tourist destinations and holiday packages. Potential customers like to see breathtaking pictures of the coast, luxury hotels, and spectacular landscapes. Imagine how much excitement you could generate by sharing a tool where users can personalize pictures of their favorite locations.
Vive Andalusia wanted to promote the most popular destinations in Andalucia, Spain. They launched a multi-lingual PhotoFun photo contest. Users shared their selfies and decorated them with frames of their favorite spots in Andalucia.
If you’re looking to attract as many participants as possible, make sure you incentivize participation. A great prize for a tourism-themed promotion would be entry tickets to a museum, a dinner at a popular restaurant, or a weekend getaway to the promoted destination.
Share positive messages with the PhotoFun tool
Photo contests organized with the PhotoFun tool tend to engage a lot of online users, both participants and visitors. The entrants willingly share their personalized pictures on social media, in an attempt to obtain more votes, and therefore increase their chances of winning. Online users pay more attention to colorful pictures, decorated with branded stickers and frames. This is the reason why PhotoFun photo contests help in disseminating messages intended for a specific audience.
Let’s take a look at the example from Bodas.net, an online service connecting brides and grooms with companies within the industry. During the COVID-19 pandemic, many couples had to postpone their wedding. Bodas.net’s mission was to connect with those couples and accompany them in the difficult times and decisions that they were facing. They created personalized frames and stickers with the brand’s logo and colors. Some of the stickers said “#StayAtHome” while others said “#IStayAtHome”, and “Groom” and “Bride”.
The photo contest turned into a promotional action with a lot of visual impacts. Brand awareness and recognition were highly reinforced. Customer relationships also grew stronger as online users felt more connected to the organizing brand.
Promote your product with photo contests with branded stickers
Embumar looked for a creative way to promote their frozen products. They organized a recipe contest, in which users submitted pictures of the dishes they prepared with Embumar’s products. The frames represented the main products used in each recipe, and users used colorful stickers to express their emotions.
Do you like the above examples? Don’t worry if you have some questions about brand customized photo contests. You can contact our Support Team, ready to assist and inspire!
Kamila PalkaEasypromos marketing team
Publication date: 2020-10-07