Many brands want to support International Women’s Day but struggle to translate that intention into a concrete campaign. In this article, we share practical ideas based on online contests, giveaways, and interactive promotions that help you activate the date with purpose and measurable results. These formats allow you to reinforce your commitment to equality while working toward objectives such as brand visibility, engagement, and lead generation. Let’s explore examples you can adapt to your brand.
Women’s day resourcesCelebrate International Women’s Day with an Instant Win Promotion
If you’re looking for a simple and engaging way to reward your audience on International Women’s Day, an Instant Win promotion is a strong option. You can choose from different instant win mechanics depending on the experience you want to create. Options range from a simple “register and find out if you’ve won” format to interactive digital experiences such as a Spin the Wheel or a Scratch & Win.
Whichever mechanic you choose, you can fully customize the design with your brand assets and decide how to distribute prizes or coupons: by probability (odds), by scheduled winning moments, or by combining both systems.
If you want to explore the different prize distribution systems in more detail, take a look at these 10 ways to distribute instant prizes.
Another effective format is a registration-based giveaway that incorporates a referral mechanism. After registering, each participant receives a unique link to share with friends. For every referred friend who successfully registers, the participant earns an additional entry in the final prize drawing.
If this format fits your campaign, you can try our International Women’s Day referral giveaway demo and adapt it to your brand.
International Women’s Day Ideas: Mini-Branded Educational Game
Is your audience active on social media and comfortable with interactive digital experiences? If so, this format deserves your attention. Gamification continues to be an effective way to capture attention and increase participation in digital campaigns. A mini-branded game allows you to align your campaign with the purpose of International Women’s Day while offering an entertaining and memorable brand experience. Interactive content increases engagement and can help move participants further along the customer journey.
In the following example, the game challenges participants to discover which well-known inventions were created by women — highlighting contributions that are often overlooked.
This type of mechanic works especially well for awareness-driven campaigns. For example, you can try our International Women’s Day Match It demo to see how this format can be adapted to an International Women’s Day activation. You can reward the top 10 participants, recognize the fastest player, or organize a final prize drawing among the highest scorers. The integrated registration form allows you to collect participant data in a structured and compliant way.
The Tower is another fast-paced and highly engaging mechanic. All elements — background, levels, moving parts, and messages — are fully customizable. In this demo, the game highlights key historical milestones in the fight for women’s rights and equality.
Here’s another example of a Match It game organized by HarperSage, a women’s clothing brand. As part of the “Choose to Challenge” campaign, the brand aimed to address gender bias in a participatory way.
Participants were asked to match five biased words with their empowering alternatives. All participants were entered into a giveaway for a bundle of products valued at $150.
If you’re planning an internal activation, you can also explore our article with ideas for celebrating International Women’s Day in the workplace.
International Women’s Day Ideas: Knowledge Quiz to Highlight Women’s Contribution to Society
Educational campaigns are a popular and effective approach for International Women’s Day promotions. Many brands use this date to spotlight the achievements and contributions of women throughout history. Highlighting female doctors, inventors, astronauts, scientists, and other pioneers helps educate audiences while reinforcing the social purpose behind the campaign. This approach allows you to combine awareness with interaction.
If you decide to launch your own Knowledge Quiz for International Women’s Day, you can educate and engage your audience while aligning with your brand values. With Easypromos — a digital engagement platform — the Knowledge Quiz includes an integrated and customizable registration form. This allows you to collect new leads in a structured way. To boost participation, you can add a random prize drawing. For example, you can raffle a prize among all participants who answer every question correctly. You can also reinforce brand visibility by offering one of your own products or services as the main prize.
If you’d like to explore this format, you can try our International Women’s Day Knowledge Quiz demo and use the ready-made template to save time. You can also adapt the quiz to test your audience’s knowledge about your brand.
Photo Contest to Celebrate International Women’s Day
A Photo Contest is another effective way to activate International Women’s Day while generating user-generated content. You can invite your audience to share photos that celebrate women who inspire them — friends, family members, colleagues, or personal role models. Each submission can include a short story, allowing your brand to amplify authentic voices and experiences. When participants upload their entries through Easypromos, you can configure the legal terms to obtain explicit permission to reuse the content on your website and social media channels.
In this example, a hospital in Dubai organized an International Women’s Day Photo Contest where participants submitted photos along with personal stories through a dedicated campaign microsite. In this type of campaign, you can enable public voting to increase visibility and encourage participants to share the promotion with their networks. After announcing the winners, you can highlight selected stories and reinforce the positive impact women have on your community or industry. The objective is not only participation, but also meaningful visibility for women’s stories and contributions.
International Women’s Day Ideas: Writing Contest
A Writing Contest is a strong format for commemorating meaningful dates such as International Women’s Day. You can invite your audience — regardless of gender — to share stories about women who have made an impact on their lives. This format encourages more personal participation and can create a deeper emotional connection between participants and your brand.
For example, Malas Madres and Cinfa Laboratories organized a writing contest to raise awareness and support for women facing personal and social challenges.
Social Media Giveaways to Celebrate International Women’s Day
Are you looking for a simpler format? You can still create a meaningful International Women’s Day activation with a lightweight setup. A social media giveaway is a practical way to join the conversation and celebrate women within your community. Comment-based giveaways are easy to launch and can generate high levels of interaction. We’ve also prepared a dedicated article with ideas specifically focused on International Women’s Day giveaways.
If you have questions about how to structure your International Women’s Day promotion, our team can help you define the right mechanic and configuration for your campaign.
