1. Create a quality image for your Facebook page
Getting more followers on Facebook takes a combination of a well-optimized Page, relevant content, promotion across other channels, and consistent interaction with your community. Promotional campaigns can also help increase visibility and encourage participation. For example, a Facebook Giveaway can be a simple way to activate your audience and reach new people.
Building a community takes time and consistency, so in this guide we’ve put together a series of practical steps to help small businesses get their first followers on Facebook and build an audience that is genuinely interested in the brand.
How to Get More Followers on Facebook
If you’ve just created your Facebook Page or want to grow its audience, these are the main areas to focus on:
- Optimize your Page information and visuals
- Share your Page with existing customers and contacts
- Publish relevant content consistently
- Promote your Page across your website, newsletter, and other channels
- Use promotions to generate interaction and reach new audiences
- Use Facebook Ads to extend your reach when needed
Below, we’ll look at each of these steps in more detail, with practical recommendations and examples you can apply to your own Page.
1. Optimize your Facebook Page before looking for followers
Before you start promoting your Facebook Page, make sure it presents your business clearly and professionally. Use a recognizable profile image, such as your company logo, and a strong cover image that reflects your visual identity and can help showcase your products, services, or a current campaign.
Check how your images display on mobile, use high-quality files, and avoid placing too much text or important elements close to the edges. You can also consult Facebook’s official guide to Facebook Page profile and cover photos before preparing your creative assets.
Beyond the visuals, complete the basic Page information, including your business description, contact details, and relevant links. When someone discovers your Page for the first time, they should immediately understand who you are, what you offer, and where they can learn more.
For example, Eminence Organic Skin Care, a skincare brand, uses a consistent and well-designed visual identity on its Facebook Page, making it easy to understand what the brand offers and reinforcing recognition from the first visit.
2. Share your Facebook Page with existing customers and contacts
Your first followers can come from people who already know your business and have an existing relationship with it. Customers, subscribers, professional contacts, and members of your community are a natural starting point for giving your Page visibility and generating initial activity.
Share your Facebook Page through the channels you already use, such as email, your newsletter, your website, or regular customer communications. Invite people to follow the Page if they want to stay up to date with news, content, promotions, or product launches.
The goal is not to gain followers at any cost, but to start building a community of people who are genuinely interested in what your business offers.
3. Publish useful content for your audience
Once your Page is set up, the next step is to keep it active with content that is useful, relevant, or interesting to your audience. The goal is not simply to post regularly, but to give people a reason to follow your Page and keep interacting with it.
Think about what your business can offer beyond direct product or service promotion. For example, Weinstein Law, a personal injury law firm in Texas, regularly shares educational posts on topics relevant to its audience, including spinal cord injuries, brain injuries, and commercial truck safety. This gives followers useful information connected to the firm’s area of expertise while keeping the Page active with content that goes beyond direct service promotion.
Whenever possible, create original content that reflects your brand’s experience and personality. You can combine formats such as photos, short videos, Reels, questions, and posts linked to campaigns or promotions. If you cannot create original content consistently, share relevant industry information, but add your own context, perspective, or recommendation so the post still provides value.
4. Promote your Facebook Page across other channels
Don’t rely on Facebook alone to attract new followers. Use the channels you already have to make your Page visible wherever your audience is already interacting with your business.
Add a link to your Facebook Page on your website, in newsletters, email signatures, and other customer communications. If your business also has a physical presence, you can use QR codes on posters, flyers, packaging, receipts, store displays, or restaurant menus to make it easy for people to access your Page from their phones.
The goal is to make Facebook part of your existing customer touchpoints, so following the Page feels like a natural next step for people who already know your brand and want to keep up with your content, news, or promotions.
Get started now and create your first Facebook giveaway for free in just 3 minutes. Register, select your giveaway post, and pick your winners.
5. Use promotions to generate engagement and reach new audiences
As your Page grows, reaching new people organically can become more difficult. One way to increase visibility and encourage interaction is to run promotional campaigns that give people a reason to participate and discover your brand.
A Facebook giveaway, for example, can help activate your community and increase the visibility of a post through comments or reactions. Following your Page cannot be a mandatory entry requirement, but you can use the interest generated by the promotion to introduce participants to your brand and encourage them to follow the Page for future content, news, and promotions.
With Easypromos Facebook Giveaway, you can import participants from a Facebook post and randomly select winners in a transparent way. Your first Facebook giveaway is free, so it is also an easy way to test this type of campaign and see how your audience responds.
For example, dm drogerie markt Romania, the Romanian division of the European drugstore retailer, regularly runs giveaways on its Facebook Page to keep its community active, encourage interaction, and increase the visibility of its posts.
Facebook does not allow brands to require users to follow a Page as a condition of entry. You can, however, recommend following the Page so participants can stay up to date with future promotions.
6. Extend the reach of your content with Facebook Ads
Organic growth can be complemented with Facebook Ads to reach people who do not yet know your business. You do not need a large budget to get started. What matters most is defining a clear goal, using strong creative, and measuring performance so you can understand which campaigns work best.
Meta Ads allows you to target campaigns based on factors such as location and audience interests, while also using automated systems to help find people who are more likely to respond to your campaign objective. For small businesses, this can be especially useful for increasing the visibility of specific content, products, services, or promotions beyond the audience that already follows the Page.
If you are running a Facebook giveaway or promotion, you can also support it with paid advertising to extend its reach and attract new audiences. The promotion can become a first point of contact with your brand and, if your Page offers relevant content, encourage those users to follow it and continue interacting with your business.
Getting More Followers on Facebook FAQs
To get more followers on Facebook organically, publish useful and relevant content, encourage interaction, and maintain a consistent presence. It also helps to promote your Page among customers, subscribers, and contacts who already know your business through channels such as your website, newsletter, or physical locations. As your community grows, giveaways and other promotions can help generate more interaction and introduce your brand to new audiences
No. Following a Facebook Page cannot be a mandatory entry requirement. You can recommend that participants follow your Page, but participation must be based on permitted actions, such as commenting on or reacting to the giveaway post.
They can help increase interaction and visibility, which may lead new users to discover your brand and choose to follow your Page. However, follower growth also depends on whether your Page provides relevant content that gives people a reason to stay connected.
No. You can grow your Facebook audience organically, although paid advertising can help extend your reach and introduce your content to relevant audiences beyond your existing community.
Ready to Grow Your Facebook Audience?
Getting your first 1,000 Facebook followers takes time, consistency, and a combination of useful content, cross-channel promotion, community interaction, and paid reach when needed.
Giveaways can support that growth by increasing interaction and helping new audiences discover your brand. With Easypromos, you can import participants from a Facebook post and randomly select the winners in a transparent way.
Want to run a Facebook giveaway and reach new audiences? Create your Easypromos account and try your first Facebook Giveaway for free.
