How to create a hashtag for your Twitter and Instagram campaigns

Posted in: Applications,Applications for Instagram,Applications for Twitter,Digital marketingLast update: 15/02/22

Creating a hashtag seems simple, but to ensure a really successful Twitter and Instagram campaign, it is worth bearing in mind some aspects that are outlined in this article.

1. What is a hashtag?

  • Hash is the English word for this sign: #
  • Tag is another word for label.

So a Hashtag is a chain of characters made up of one or various words linked together and proceeded by the hash symbol.

2. What is the hashtag for?

For associating a message with a particular theme in a way that enables us to organize information; the use of the hashtag enables us to locate information by searching for a particular word or phrase.

3. How to create a hashtag

When choosing and creating a hashtag, it’s worth remembering some things that will help you achieve greater effectiveness both in Twitter and Instagram.

  • The hashtag should be short: The shorter the better. This is so that users can type it quickly and interact more efficiently. In Twitter, for example, you have only 140 characters, so the longer the hashtag, the less space you or your users have left to communicate.
  • Legible and easy to remember: Keep in mind that users are going to have to memorize it in order to tweet with it, so make it easy to remember. Although hashtags are not case sensitive, we recommend that you use CamelCase or capitalization in a position other than at the start of the word. In this way, you separate the words visually and make them easier to read and understand. Look at the difference:

Eg.: #christmaslottery –> #ChristmasLottery

  • Original and unique: If it’s a very obvious hashtag it has probably been used before, so you need to make sure you choose the right one for your campaign. In this way you can ensure that your information doesn’t get mixed up with something else that happens to have the same hashtag.
  • It should be contextualized: It’s important that the hashtag makes sense within the context of the message and the campaign. It’s pointless having a really original hashtag if it seems to have nothing to do with the campaign, as this will only end up confusing the user.
  • Avoid non-standard characters: We suggest that the hashtag contain no spaces, accents or umlauts. There are many programs that can be integrated with Twitter and Instagram, and each program may use these symbols differently. For example, Twitter is capable of providing results to a #hashtag search that ignores accents, etc. but Instagram is not. To avoid any duplication of data and to guarantee the number of times your hashtag has been used, it’s best to avoid introducing these characters.

4. Using hashtags in contests and promotions

Below are some final tips about the use of hashtags in Facebook contests and promotions:

  • Use the space provided for the Promotion description to display the hashtag and encourage your fans to take part in the promo.
  • It’s also worth including it in the main image and in all material publicizing the promotion.
  • Display the hashtag in all contest communications: via Facebook, Twitter, mailing, etc.
  • Don’t create a hashtag with spaces, accents or umlauts.

Once the campaign has ended, it’s important to evaluate the impact and results of having used your chosen hashtag. It’s worth keeping in mind these conclusions when planning future actions, as they may help you do things even better next time.

5. Do you want to create your own Twitter and Instagram campaign?

Create a hashtag contest to import the tweets, photos and videos that have a specific hashtag. You will be able to install the gallery with all the UGC on your website or Facebook page.

Create now your hashtag contest with Easypromos and you will be able to publish or not all the User Generated Content obtained in a public hashtag gallery.

Carles Bonfill

CEO and co-founder of Easypromos. He holds a degree in Computer Science, with a focus on network management, architecture and security. In 2009, he developed Easypromos, one of the first global platforms for promotions and since then he has been the technical and development director. He closely follows the evolution of digital marketing in order to adapt the promotions to it. Carles loves sports and his family.

Publication date: 2015-01-07