Mention + Hashtag

Organize a hashtag contest to collect user-generated content from Instagram and boost social media engagement and awareness. Reshare the gathered UGC to foster customer loyalty and brand authenticity. Users participate by mentioning your brand and using your campaign's hashtag. Enable the voting system so the public can vote on their favorite contest entries. 

Obtain UGC for promotional purposes!

Table of contents
Mention + Hashtag

Mention + Hashtag contest main features

  • Collect UGC content from Instagram

    Set up your brand mention and up to three campaign hashtags to collect UGC content automatically from Instagram. Add a registration form so that users on other social networks, such as Facebook, can join in too. *Not available for posts on Instagram TV.

  • Increase brand awareness and organic reach

    In this hashtag contest app all users must mention your brand and use at least one hashtag when they post competition entries. Guarantee participants' consent and increase your brand mentions online.

  • Track up to thre hashtags with advanced filters

    Track up to three different hashtags for competition content. Use management tools to exclude rogue users, limit repeat participation, and filter entries according to hashtag.

  • Competition rewards and incentives

    Run a final prize draw for all users that participated in your hashtag competition on Instagram or set up a variety of prizes for different user groups. Run giveaways each day or week, for specific social networks, or based on specific hashtag filters.

  • Hashtag contest app imports text, photos and videos

    Decide what content to collect. Import photos only, videos only, or photos and videos.

  • Share user-generated content live

    Use the Full Screen Gallery to project the competition gallery on a presentation screen. The gallery is designed for high-resolution monitors, ideal for events, celebrations, conventions, conferences, or booths. View demo.

  • Verified by Meta

    Easypromos uses Meta's official API to import all comments and reactions from posts automatically. Meta verifies Easypromos every year to ensure legal compliance. With Easypromos, your giveaways are secure.

Mention + Hashtag contest is available in the following plans:

  • <strong>Premium</strong> Plan
    Premium Plan


    • Limited to 10,000 participants per promotion.
    • Easypromos branding visible.
    • Customize default template with your own wording and images.
    • Automated email platform.
    • Third-party integrations.
    • Access to advanced statistics and promotion reports.
    • Pre-moderate competition entries.
  • White Label Plan
    White Label Plan

    Premium version, plus:

    • Limited to 50,000 participants per promotion. Contact us for more than 50,000.
    • No visible Easypromos branding in the published promotion.
    • Create promotions in multiple languages.
    • Use your own domain to host the contest.
    • Developers: Use your own CSS styles, HTML and Javascript code.
    • Developers: Access to the API and Webhooks to export entries in real time.
    • Recommended for big brands and agencies.
    • Priority support.

Complete features

Mention + Hashtag Case Studies

  • UGC at 2019 Netball World Cup

    More than 45,000 UGC entries were collected with the Mention + Hashtag app during the 2019 Netball World Cup event.

    Agency: Red Sky at Night Events

    Client: Netball World Cup

    Read complete case study
  • Boosting Brand Awareness with a Hashtag Contest

    Mention + Hashtag contest on Instagram and Twitter reached 50,000 users.

    Client: Funking Cocktails

    Read complete case study

Mention + Hashtag contest: Resources and help

  • Tutorial

    Create your mention + hashtag contest with this step-by-step guide.
  • Pick a hashtag

    Tips and tricks to create a viral hashtag for Instagram.
  • Full Screen Gallery Tutorial

    Discover how to set up this tool for projecting a gallery of images in a slideshow format – the Full Screen option.

Mention + Hashtag Contest Frequently Asked Questions