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  • Carles Bonfill, Author at News about digital marketing campaigns: giveaways, contests, games and more

Carles Bonfill

CEO and co-founder of Easypromos. He holds a degree in Computer Science, with a focus on network management, architecture and security. In 2009, he developed Easypromos, one of the first global platforms for promotions and since then he has been the technical and development director. He closely follows the evolution of digital marketing in order to adapt the promotions to it. Carles loves sports and his family.

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Trends for contests, giveaways, and online promotions in 2020

Publication date: 03/12/2019

It’s been a great year at Easypromos, and we expect to see contests and digital promotions grow even more next year. More and more businesses – large and small – will make promotions a regular part of their marketing campaigns. With that in mind, here are the top 9 trends we expect to see in 2020.

8 Trends in Online Contests and Promotions that we’ll see in 2019

Publication date: 19/12/2018

We finished 2018 with some great news: brands are taking big steps forward in data security for contest participants, following the new data protection laws in the EU. And we’re seeing better quality contests and giveaways as a result. Check out our infographic for more 2019 trends in online contests, and scroll down for a detailed analysis.

Hashtags on Instagram are changing: what you need to know

Publication date: 07/11/2018

On 30th January of 2018, Facebook announced a change to the Instagram API, coming up on December 11th. The API is the tool which allows apps to collect photos or videos with a specific hashtag from public Instagram profiles. We use it, for example, in Instagram hashtag contests. But that tool is about to be disabled. Here’s what you need to know.

Easypromos and the new General Data Protection Regulation (GDPR)

Publication date: 04/05/2018

The European Union’s new General Data Protection Regulation (GDPR) is designed to reinforce and unify data protection for all EU citizens. The regulation was approved by the EU parliament, The Council of the European Union and the EU Commission two years ago. The regulation will be applied as of May 25, 2018.

Integrate Promotions with Zapier: Send Leads to CRM Systems

Publication date: 04/04/2018

With Zapier, you can connect your Easypromos promotions with 1000+ Apps. So now you can automate much of the manual work and concentrate on optimizing your campaigns. Here we explain much more about the integration of all integrations.

Introduction to the New Prize Management System

Publication date: 29/01/2018

In this post we introduce the new system for managing prizes and winners on the Easypromos platform. This system has been developed over the course of eight months, and, from 31 January 2018, it will apply to all new promotions created with the platform. The new system simplifies and improves on the way winners are selected, while also increasing the mechanisms and options for distributing prizes among promotion participants. Keep reading to learn more about the new features, the benefits of the new system, and what you need to know before January 31.

Facebook Fights Against Engagement Bait. Will it Affect Contests?

Publication date: 19/12/2017

Facebook has announced that it will demote posts that use ‘engagement bait’ techniques such as content that urge users to like, tag, comment or share and that use clever but not very authentic headlines. Will this affect Like and comments-based Facebook Sweepstakes? We will explain here.

Facebook Modifies Policy on Facebook Live Polls

Publication date: 16/05/2017

A few hours ago, Facebook changed its policy on the use of Facebook Live. An extra item has been added to this policy which conditions the use of live broadcasted polls with Facebook Live. In this post we explain the change and its consequences in detail.

We’ve Moved to Google Cloud! What does it mean for your promotions?

Publication date: 13/09/2016

Our mission is, and always will be, to deliver tools that offer businesses, marketing teams and agencies the best technology to support online contests and sweepstakes as an impactful part of their marketing strategies. We want to be your technological partner, but this can only happen if we offer the most reliable service with guaranteed effectiveness.

As our business continues to grow rapidly, we’ve been processing an ever-increasing number of promotions and participants. As a result, our infrastructure requirements have expanded as well and we need to adapt to meet this demand and keep pace with our growth.

Today we are announcing that we’ve completed the final phase of our Google Cloud migration with Easypromos’ entire technological infrastructure now moved into the Google Cloud. This means enhanced scalability, reliability and technological security, allowing us to focus on what we do best: developing new features to help you create better promotions for you.

How to prevent your Facebook account from being stolen: basic tips

Publication date: 30/06/2016

“Hello Easypromos, I know how to win all your Facebook voting contests. What will you give me if I tell you how?” This was a genuine email message received by our customer service team. It was sent by a Facebook user from Portugal who gave a false name and email address. Thanks to his email we were able to uncover a case of stolen Facebook accounts and learn more about the technique of Facebook phishing. Below, we share the story of this discovery and provide three tips for ensuring it never happens to you.