Posted in: EventsLast update: 21/05/15
For over 20 years the International Day of Families has been celebrated all over the world. The United Nations General Assembly established this date to emphasize the role of families at the heart of society. As this is a universal theme, let us show you how you can create a video contest for International Families Day and achieve high levels of participation. They say that the family is the most important thing we have I our lives, so why not ask your followers to prove this to be in with a chance of winning a prize.
Here are 5 tips for creating a Families Day video contest:
- Make sure you link to the contest
- Create different categories for participation
- Give away prizes for taking part
- Collect all the data
- Decide how you will select the winners
1. Make sure you link to the contest
Families Day is a commemorative date which offers the perfect opportunity to carry out a video contest, given that the family is a universal, everyday theme which everyone can contribute something to.
A video contest attracts a large number of followers who are used to creating multimedia material through a variety of social networks. You can enable participation by uploading a video directly (straight to your Dropbox) or inserting a link to a pre-uploaded video on YouTube or Vimeo. You can even include participations via Instagram and Twitter by asking users to upload a video with the hashtag chosen for contest. In this way, you will increase engagement with the public and the contest will have repercussions throughout various channels. Users who have a YouTube channel, or who like to upload videos in Instagram, for example, will be pleased to be able to take part directly from there. If you activate voting in the videos you will see their level of virality grow massively.
2. Create different categories for participation
A good trick for creating your short film contest for International Families Day is to propose different categories for participation. In this way you can help make it easier for your followers to come up with an idea, as well as awarding prizes to the winners of each category. It’s likely that your customers will want to take part in more than one option in order to have a chance to win the different prizes and so you will obtain a greater number of videos in the contest.
With Easypromos we make it easier for you to segment each category by using the promotions group tool to present them in different galleries and encourage your fans to take part in each one, at the same time as showing the videos that other users have already uploaded.
Here are some ideas for possible categories:
Category 1: Introduce us to your family members – and don’t forget the pets!
Category 2: Interview the hero in your family.
Category 3: Dedicate a message to a family member who lives abroad or far away.
3. Give prizes for sharing
Since we’re taking about Families Day, give away prizes that mums, dads, grandparents and children can enjoy.
We suggest that you offer different types of packs, shared across each category. For example, you could offer tickets to a theme park, museum or cinema. A culinary alternative would be to award a meal for all the family in a restaurant. If you’d rather encourage more physical activities, you can give away guided walking holidays or a visit to a national park.
If you’d like to award a big prize, you could always offer a weekend break in a hotel. There are a whole host of possibilities, as long as they are aimed at the family unit!
4. Collect all the data
Video is undoubtedly the form of media that generates the most emotion and empathy amongst the public. And with a family-related contest, it won’t be hard to encourage people to take part. This is why we recommend that you make the most of the opportunity to capture new leads.
Videos are usually a form of content that is shared a great deal. This will permit you to disseminate the contest and obtain information about new users. You can ask voters to provide you with their information as a requirement to voting. In this way you can contact them when you launch the following promotion, loyalize them and expand your reach.
5. Decide how you will select the winners
Select the winner of the Families Day video contest via voting, jury or a random sweepstake. The application itself offers a tool for choosing finalists based on the minimum number of votes obtained (if you don’t want to include all the participants), and selecting the ultimate winner, in a random way. If this form is utilized, the platform will generate a validity certificate to provide transparency to the sweepstake. It’s also possible to publish the winners on a page within the promotion, whether they’ve been selected through a popular vote, internal jury or random sweepstake.
Encourage your followers to publish their most creative and emotive videos. They will work hard to do so in order to win more votes than the rest of their users – or simply to ensure that their video is the most moving, funny or original of them all.
Silvia Marti Ferrer
Marketing and Customer care Easypromos’ team
Publication date: 2015-04-27