Digital Marketing Events : Stay up to date with Easypromos

According to the CEIR (Center for Exhibition Industry Research) study “Thе Sреnd Dесіѕіоn: Anаlуzіng Hоw Exhіbіtѕ Fіt Into the Ovеrаll Marketing”, 81% of trade show visitors have the authority to make purchasing decisions. That’s why it’s important to capture the contact details of visitors to trade events: it enables you to open communication with purchasing decision-makers in both B2B and B2C. In this article we’ll look at an effective way of capturing leads at trade shows to feed the marketing and sales funnel of your brand.

Festive celebrations are a great opportunity to promote your brand, increase awareness, interact with customers and generate new leads. Diwali is no exception, it is estimated that 40 to 50% of retail sales in India happen in the months of October and November. It is only logical that you take advantage of this surge by organizing some online promotions or contests for your existing and potential customers. Read on to get some promotion ideas for your Diwali campaign!