Posted in: Digital marketing,EventsMiquel Bonfill
According to the CEIR (Center for Exhibition Industry Research) study “Thе Sреnd Dесіѕіоn: Anаlуzіng Hоw Exhіbіtѕ Fіt Into the Ovеrаll Marketing”, 81% of trade show visitors have the authority to make purchasing decisions. That’s why it’s important to capture the contact details of visitors to trade events: it enables you to open communication with purchasing decision-makers in both B2B and B2C. In this article we’ll look at an effective way of capturing leads at trade shows to feed the marketing and sales funnel of your brand.