According to the CEIR (Center for Exhibition Industry Research) study “Thе Sреnd Dесіѕіоn: Anаlуzіng Hоw Exhіbіtѕ Fіt Into the Ovеrаll Marketing”, 81% of trade show visitors have the authority to make purchasing decisions. That’s why it’s important to capture the contact details of visitors to trade events: it enables you to open communication with purchasing decision-makers in both B2B and B2C. In this article we’ll look at an effective way of capturing leads at trade shows to feed the marketing and sales funnel of your brand.
Festive celebrations are a great opportunity to promote your brand, increase awareness, interact with customers and generate new leads. Diwali is no exception, it is estimated that 40 to 50% of retail sales in India happen in the months of October and November. It is only logical that you take advantage of this surge by organizing some online promotions or contests for your existing and potential customers. Read on to get some promotion ideas for your Diwali campaign!
Posted in: Events
After a year where almost all international sports competitions were canceled, this year the EURO 2020 will take place and football fans all over the world are awaiting it anxiously. Make the most of this tournament to generate branded content and promotions related to the European football championship. This can help you increase engagement with your followers, collect leads and improve your brand reputation. Here we give you 9 ideas to organize an online campaign for EURO 2020, which is now EURO 2021.
Check out the recent success case of the Vitality Netball World Cup organized in England. The organizers wanted to display user-generated content in the arena during the tournaments. In 10 days 45,851 images were posted with the #ThisIsNetball hashtag. 1,500 of them were shared with the audience on giant screens in the Liverpool Arena.
When the big soccer tournaments come round each year, big brands boost their online marketing spend to make the most of the occasion. But you don’t need a million-dollar budget to take advantage! Learn how to superpower your marketing strategy and convert soccer fans into brand fanatics. Ready for kick off?
Posted in: Events
Father’s Day has been celebrated in Spain since 1948 thanks to a shrewd teacher who noticed some frustration among fathers of her students: moms had had a special day dedicated to them since 1923. But what about the dads? At first children gave their dads little hand-made gifts, but companies soon saw that here was an opportunity to do business, launch offers and make a profit. Today this festival is celebrated in countries all over the world, often timed to coincide with Saint Joseph’s Day. Over 70% of children will give their dads a gift on March 19, making Father’s Day an ideal opportunity for distributing discount coupons.