With Multi-Network Giveaway, you can bring together comments from Instagram and Facebook posts and manage the winner selection from one place. This makes it possible to activate existing followers, reach participants across both networks, and run one coordinated campaign instead of treating each platform separately.
Easypromos, a digital engagement platform, connects to Meta’s official APIs to import comments from eligible Instagram and Facebook posts. You can also combine participation from multiple posts, promoted content, and collaborating accounts when the campaign requires a more complex setup.
How Does a Combined Instagram and Facebook Giveaway Work?
A combined Instagram and Facebook giveaway allows people to participate by commenting on an eligible post on either platform, while all valid entries are brought together for one winner selection.
The posts do not need to be identical, but the participation rules should be clear and consistent across the campaign. In practice, this means using a comment-based mechanic that can be verified on both Instagram and Facebook and explaining which posts count toward the giveaway.
Once the participation period ends, the comments from the selected Instagram and Facebook posts can be imported into the same Multi-Network Giveaway, creating one combined participant pool from which the winners are selected.
How Do You Run a Combined Giveaway on Instagram and Facebook?
Once the giveaway is live and participants can enter by commenting on the selected Instagram or Facebook posts, you can bring all eligible entries together for a single winner selection.
Here is the process:
- Publish the giveaway on Instagram and Facebook with consistent participation rules
Make it clear that users can enter by commenting on the eligible post on either platform. The core entry requirements should be the same across both networks, and the giveaway Terms and Conditions should clearly identify the participating posts, entry period, eligibility requirements, prize, and how the winner or winners will be selected.
- Set up the giveaway using Multi-Network Giveaway
Combine the participating Instagram and Facebook posts so all eligible entries can be brought together into one participant pool for the winner selection.
- Connect or select the participating Instagram and Facebook accounts
- Add the giveaway posts
You can combine up to 25 posts in the same Multi-Network Giveaway.
- Include promoted posts or ads when necessary
If participants can also comment on promoted versions of the posts, add those entries too.
- Invite collaborators when posts belong to other accounts
Brands, influencers, or Facebook Pages can authorize only the posts included in the giveaway without sharing their account credentials.
- Import the comments through Meta’s official APIs
- Review the participant pool
Apply any necessary exclusions and configure the number of winners, alternates, and prizes.
- Select the winners randomly
Once the drawing is complete, you can publish the result together with its Certificate of Validity.
- Manage prize claims and replacements if needed
Winners can provide the information required to receive their prize, and alternates can be used if a winner must be replaced.
How Do You Pick a Winner From Instagram and Facebook Comments?
Once participation closes, the comments from the eligible Instagram and Facebook posts are imported through Meta’s official APIs and brought together into one participant pool. This means you can select winners across both platforms without having to combine lists or comments manually.
From there, you can review the participants, apply any necessary exclusions, and configure the number of winners, alternates, and prizes. The final selection is then carried out randomly from the combined pool of eligible Instagram and Facebook entries.
After the drawing, you can publish the result together with a Certificate of Validity, providing a transparent record of the winner selection.
How Do Mentions Work in a Combined Instagram and Facebook Giveaway?
If participants mention other users in their Instagram comments, Easypromos can detect those mentions and include the information when you review or export the participant data.
However, some Instagram-specific mention settings are not available when the giveaway combines Instagram and Facebook posts. For example, you cannot require a minimum number of mentions or award additional entries based on the number of mentions in a combined Instagram and Facebook giveaway.
Those options are available when the Multi-Network Giveaway includes Instagram posts only. This is why the participation rules should be planned around requirements that can be applied consistently across both platforms when running a combined giveaway.
How Do You Manage Multiple Accounts, Collaborators, and Meta Ads?
Combined Instagram and Facebook giveaways can become more complex when several accounts, collaborators, or paid campaigns are involved. Multi-Network Giveaway is designed to centralize these different participation sources in one setup.
Agency and client accounts
Instagram accounts can remain connected and be reused in future giveaways, which is especially useful for agencies managing campaigns for several clients.
Brands, influencers, and collaborators
If an eligible post belongs to an influencer, partner brand, or collaborating Facebook Page, the organizer can send an invitation so the collaborator authorizes only the posts included in the giveaway. There is no need to share account credentials or provide broader access to the profile.
Promoted posts and Meta Ads
Promoted Instagram and Facebook posts can also be included when they collect eligible entries. On Instagram, promoted content is added using the ad ID. On Facebook, the promoted post is identified using its URL. Easypromos also provides a tool for locating this information, which can be shared with the media agency or team managing the ads without giving them access to the Easypromos account.
Campaigns with multiple posts
You can combine up to 25 posts from different profiles in one Multi-Network Giveaway and manage all eligible entries together instead of creating separate drawings or participant lists for each post.
Real Examples of Combined Instagram and Facebook Giveaways
Combined giveaways can be as simple as one post on each network, or involve promoted content, several partner accounts, and multiple winners. These examples show different ways brands have brought Instagram and Facebook participation together in one winner selection.
Simple Instagram and Facebook giveaway with one winner
Secrets Sunny Beach, an all-inclusive resort in Bulgaria, celebrated the start of a new season with a giveaway running across both Instagram and Facebook.
Participants had to follow the resort and tag a friend in the comments for the chance to win a two-night all-inclusive stay for two. Once participation closed, the eligible entries from both networks were combined and one winner was selected.
This is a straightforward example of the basic setup: one campaign, participation on Instagram or Facebook, and one winner selected from the combined participant pool.
Instagram and Facebook giveaway with multiple winners
Santa Lucia Boutique Hotel, a boutique hotel in Malta, celebrated its fifth anniversary by giving five winners a one-night stay for two with breakfast.
The campaign ran on both Instagram and Facebook. Participants followed the hotel on both networks, liked the giveaway post, and tagged the person they would bring. They could also enter more than once by leaving separate comments tagging different people.
Combining the entries from both platforms allowed the hotel to select five winners from one participant pool, rather than running separate drawings for each social network.
High-volume giveaway with organic and promoted posts
Lazanias, a retailer in Cyprus, partnered with Bosch, a global technology and home appliance company, for an International Coffee Day giveaway offering a Bosch VeroCafe Series 2 automatic coffee machine.
The campaign ran on Instagram and Facebook and also included two promoted Instagram posts. In total, the giveaway generated more than 24,000 entries.
This type of setup shows why it is important to account for every eligible participation source. The organic Facebook and Instagram posts and the promoted Instagram versions could all be included in the same winner selection, ensuring participants were considered regardless of where they encountered the campaign.
Combined giveaway with brands and a creator
Aloha Card Shop, a Hawaii-based collectibles retailer, partnered with APFCU, a Hawaii-based federal credit union, and Kamaka Dias, social media creator and host of the Keep It Aloha podcast, for a World Cup-themed giveaway running across Instagram and Facebook.
The prize package, valued at more than $10,000, included two premium tickets to the USA vs. Australia FIFA World Cup match in Seattle, two round-trip flight vouchers, and a $2,500 Visa gift card.
The campaign included posts across both networks, while the Instagram content also used the Collabs format to bring participating accounts together. This makes it a good example of a more complex combined giveaway involving different brands, a creator, multiple accounts, and participation from Instagram and Facebook, all feeding into one winner selection.
Why Use Easypromos for a Combined Instagram and Facebook Giveaway?
When entries come from two social networks, and potentially from several posts, ads, or collaborating accounts, the winner-selection process needs to remain reliable, scalable, and easy to verify. Multi-Network Giveaway brings those participation sources together while providing tools for managing the drawing and communicating the result.
Official Meta API integration
Easypromos connects to Meta’s official APIs to import the available comments from the Instagram and Facebook posts included in the campaign. This provides a reliable way to collect participation without manually copying or merging comments.
Easypromos also holds ISO/IEC 27001 and ISO/IEC 27018 certifications, covering information security and the protection of personal data in cloud environments.
Built for high-volume participation
Multi-Network Giveaway can centralize up to 25 posts and handle campaigns with a high volume of comments across Instagram and Facebook. Larger imports can be processed in the background, avoiding the need to keep the working screen open while comments are being retrieved.
Manage multiple posts and collaborators
You can combine organic and compatible promoted posts, as well as publications belonging to different accounts or collaborators. The invitation system allows influencers, brands, and Facebook Pages to authorize the relevant content without sharing their account credentials with the organizer.
Random winner selection with verifiable results
Winners are selected using the Easypromos random number generator, audited according to the GLI-19 v3.0 international standard. After the drawing, a public Certificate of Validity documents the result, including the winners and alternates.
Manage and communicate the winners
After the selection, you can generate a customized winner announcement video for social media and use Claim Your Prize to contact winners, validate their identity and participation, collect the information needed to deliver the prize, and keep winner details centralized.
Want to set up your giveaway step by step? Check out this Multi-Network Giveaway tutorial to learn how to import entries, configure the giveaway, and select the winners.
Combined Instagram and Facebook Giveaway FAQs
Yes. With Multi-Network Giveaway, you can combine comments from eligible Instagram and Facebook posts into one participant pool and select common winners across both platforms.
Import the eligible comments from the participating Facebook and Instagram posts, review the combined participant pool, apply any necessary exclusions, and randomly select the winner from all valid entries across both networks.
You can include up to 25 posts in one Multi-Network Giveaway. These can come from different participating Instagram and Facebook accounts.
Yes. Compatible promoted posts and ads can be included alongside organic posts. On Instagram, promoted content is identified using the ad ID, while on Facebook the promoted post is added using its URL.
Yes. Collaborators can authorize the specific posts included in the giveaway through an invitation system, without sharing their account credentials with the organizer.
Yes. Easypromos is built to manage campaigns with high participation volumes and centralize comments from multiple posts across Instagram and Facebook.
Yes. Participant and comment data can be exported in formats such as Excel or CSV, making it easier to review, archive, or analyze the campaign data.
With Claim Your Prize, winners can identify themselves and provide the information needed for prize delivery. You can also keep winner and alternate information centralized during the post-drawing process.
