Posted in: Digital marketingLast update: 18/01/21
Does your online community respond well to games, contests, and promotions? Are you looking for a way to engage your audience over a longer period of time? Great news! Our Multi-Stage applications can help you boost brand engagement and visibility. Read on to find out more about combining multiple promotions in one campaign.
What is a Multi-Stage promotion or campaign?
A Multi-Stage campaign is a promotion with its own URL, ideal for generating user engagement over a longer period of time. It has an umbrella structure, meaning there are multiple stages within each campaign, each stage fully independent, with different dynamics and structure.
Currently, there are various types of Multi-Stage applications available at Easypromos:
- A Multi-Game application that allows you to easily combine multiple games in one campaign and display user scores in the overall ranking.
- A Multi-Round Predictions app with which you can challenge your online community to predict the winners of different stages of championships and sporting events.
- The Coupon Directory where you get to present various discount codes and vouchers in one place. Shopping centers frequently use this solution to share special offers and discounts.
- An Advent Calendar app that allows users to do daily check-ins which enter them into random prize draws and raffles.
- Online Escape Rooms let you organize various stages with games, questionnaires, and puzzles that users must solve in order to ‘escape’.
Take a look at our short Multi-Stage webinar. It takes you through different types of Multi-Stage promotions and real examples.
Main characteristics of Multi-Stage applications
The Easypromos Multi-Stage applications are a broader concept of digital promotions, designed to attract and retain online users by offering them a long-term experience with new challenges published daily, weekly, or monthly.
All the different Multi-Stage promotions have the same characteristics:
- Single registration: users register only once. The next time they access the promotion they only need to log in.
- All promotions are accessible from the same microsite. You can modify the open stages without having to deactivate the campaign.
- The overall ranking page is optional but recommended. Users participate in different stages and collect points, which the system sumsup and displays on the ranking page.
- Each stage has its own dynamics and independent configuration of participation dates. You can choose to open more than one stage at a time or activate a new stage every week.
- Prize management and winner selection follow the standard Easypromos structure. You can run random prize draws, reward the best player, give incentives to all registered users, or raffle gifts between the participants with the best scores.
All the Multi-Stage applications are available in White Label and Corporate Plans, starting from 349$/399€.
When to use Multi-Stage promotions
As you already know, the Multi-Stage applications are useful for campaigns that run over a longer period of time, as well as for those that combine different dynamics in one application.
Integrate Multi-Stage promotions with customer loyalty programs
The Easypromos Auto Login system allows brands to integrate Multi-Stage promotions with their customer loyalty schemes. The integration happens thanks to the Auto Login API, which connects your promotions with your mail lists, CRM, or private customer areas. This way participants can access the Multi-Stage promotions by using their login credentials for your web or app. It’s a great way to create customer-exclusive promotions.
Create Promotion Groups
Want to publish multiple promotions but only with one database? This is often the case for shopping malls, commercial centers, and events that happen in a variety of different locations. The Multi-Stage application allows you to create multiple promos within one campaign. You can for example offer discounts for a number of different shops in your shopping center or raffle free entry tickets for festivals happening in different cities. Users will only participate in the stages they’re interested in.
Launch a portal with promotions active throughout the whole year
Many brands dedicate independent microsites to promotions and special offers. The Multi-Stage application can be easily embedded into any page or e-commerce site. Promotion organizers can therefore activate and deactivate promotions whenever the time is right, without having to worry about creating new URLs, registration forms, or even integrating new promotions with the database, as newly activated promotions will belong to the same campaign, which can be active for months.
Are you thinking about launching a Multi-Stage campaign but you still have some doubts? Live chat with our customer service representatives, they’re always happy to help!
We hope that you now have a better understanding of Multi-Stage promotions. The Easypromos application can help you save time and facilitate the whole campaign launch process.
Kamila PalkaEasypromos marketing team
Publication date: 2020-12-02