Posted in: Digital marketingLast update: 16/06/21
To attract the attention of new customers on social networks it’s important to generate a wide variety of attractive, high-value content. Users are inundated with content from different brands each day, and are only likely to show an interest in information that really surprises, amuses or motivates them. For this reason, brands or agencies promoting a tourist destination on social networks should seek to encourage high levels of engagement and interaction from their intended audiences. Games are a very useful way of doing this.
Games to share online the new brand identity of a tourist destination
The government of the Province of Corrientes (Argentina) launched a new brand image for the tourist area Corrientes Tiene Payé. To promote the new logo and image, they devised a social media campaign with a series of interactive games: a memory game, a hidden object test, and a puzzle.
Games are a very effective way of attracting the attention of internet users. 80% of internet users play games with their smartphones, even though they don’t consider themselves “gamers.” Easypromos Game Apps enable you to personalize the application with your brand’s corporate image, adapt the dynamics to your audience, and give prizes to participants at random: either by points, by a prize draw, or directly for participating.
Test our tourist destination puzzle DEMO and download the pre-configured template to launch your own gamified promotion.
An online puzzle to capture data from visitors to the Tourism Fair
One of the benefits of showcasing your brand or company with a stand at a fair is that visitors can see and approach you, and you can obtain quality contacts. But with the pandemic, many conventions and offline events have become (either fully or partly) online events.
To attract the attention of visitors to Fitur (Spain’s Tourism Fair), the agency B The Travel Brand organized an online puzzle and raffled various summer and sports packs among all participants. By providing this interactive activity to users, the promotion appealed to a high number of attendees.
Convert visits in emails using a matching game
Devonshire Hotels & Restaurants ran a matching game on their website to attract visitors and convert them into contact emails. Since one of their clients are couples getting married, they take advantage of a Valentine’s Day campaign to show one of the most important aspects of a wedding: their venue. The game helped the hotel promote their services and gather leads at the same time.
Co-creation of content related to a travel agency destination
To promote the city of Sao Pablo, the travel agency TravelUp launched a game application which encouraged users to create their ideal pizza. Pizza is incredibly popular in this Brazilian city, so an interactive game was designed to attract and entertain the target audience. In order to take part, participants were asked to provide contact details so the impact of the campaign lasted much longer than in traditional one-way advertising campaigns.
Promoting luxury vacation homes with an online hidden object game
If you know that by showing off your product you increase people’s desire to acquire it, your goal should be to show the product off as much as possible. To this end, a vacation rental company created an online Hidden Objects game to show off a room in one of their rental houses. As the promotion was carried out during Easter, the company posted an image containing hidden golden eggs and challenged participants to find the eggs in order to be entered into the prize draw. The prize was a significant discount on the rental of their houses.
A travel agency obtains emails from potential clients with an online puzzle
All Seasons, an Argentine travel and tourism company, organized an online puzzle and giveaway for a flight and five-night stay at a hotel. All the participants had to do was solve the puzzle before the time ran out and leave their contact details. The organizer used the Easypromos Random Picker tool to pick a winner from among all those that successfully completed the challenge.
Games for capturing leads and encouraging tourist reservations at a campsite
Campsites can also capture lots of data from potential customers using online promotions. The Associació de Campings de Girona (Girona Campsite Association) organized a puzzle to help convey a message of reassurance and security to customers during the first months of the pandemic. With the hidden message “Yes, we care” they signaled that their campsites were open and ready to accommodate tourists, while also generating enthusiasm for their campsites among potential customers. They also raffled a free weekend at their campsite to encourage users to leave their details when participating.
Try our Summer Minesweeper DEMO and, if you like it, use our ready-made template to launch your own promotion.
Word searches, memory games, puzzles, timed quizzes, minesweepers… There are all kinds of games that brands can customize and launch on social media to achieve their marketing goals. Access our demos and templates section to try some examples and decide which one suits your company sector and the promotional action you have planned.
Do you have any questions about your campaign? Chat with our support team and we’ll be happy to help.
Silvia Marti FerrerMarketing and Customer care Easypromos’ team
Publication date: 2021-06-11