Tourism Promotion Ideas
Ideas and resources for your tourism marketing campaign
Do you want to put your town or region on the map? Do you need to promote tourist spots or boost all-year-round tourism?
Welcome to our travel and tourism ideas hub! See real examples of successful tourism marketing campaigns and get inspired by our ideas and tips for effective promotional actions. We provide you with pre-configured templates for running giveaways on Instagram or Facebook as well as tutorials on how to use our platform. We are excited to offer you all our expertise to help you create your next tourism campaign.
So get ready to take a deep dive into our range of tourism marketing resources and learn how to use them to grab the attention of customers around the world.
Table of contents
Our resources for travel and tourism marketing ideas
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Promote your brand with tourism giveaways on social media
World Tourism Day, on 27 September, is the perfect day for the tourism sector to run promotions. But Instagram, Facebook, and Twitter giveaways are accessible, easy to organize, and available to brands all through the year. So, if you’d like to promote your brand on social media, start by organizing a comment-based giveaway. You will boost the visibility of your post, increase awareness of your brand, and gain new followers.
Get started right away and create your giveaway in minutes with one of our templates! Remember, the prize is the key to a successful promotion. Make sure to show it off as much as possible. You could even complement the prize with a free stay at your hotel or a trip to a famous tourist attraction in the region.
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Some ideas for promoting hotels and tourist accommodation
It’s increasingly common for people to book their stays in hotels and tourist accommodation online after looking at web pages, hotel comparison sites, and social media. For this reason, being active on social media help hotels stand out from the competition, especially during the summer holidays. Use social media promotions for your tourism marketing campaign and boost your brand like never before.
- See examples and ideas for promoting your hotel or tourist accommodation.
- Create a photo contest with your logo or corporate image so that guests can become brand ambassadors. Try our travel photo contest DEMO to promote your hotel. If you like it, download it as a template.
- Organize an online game to generate engagement with your audience. Try this Travel Minesweeper DEMO promoting a campsite. If you like it, download our pre-configured template.
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Promote tourist destinations with our creative ideas
There are many ways of attracting tourists to your destination or establishment through online channels and social networks. Depending on what your main marketing objective is, one promotional dynamic might interest you more than another. Below, you'll find some success stories showing you the options best suitable for you.
- Discover how a travel agency promoted a new tourist destination with the Scenes app.
- Each year the diving holiday platform Diving Specials organizes a Scuba Girls Diving Photo Contest to grab the attention of women who might be interested in diving.
- Learn how a Hungarian aqua park attracted visitors with season-opening discounts.
With our photo contest templates you'll find it simple to organize your online promotion and encourage participants to share their photos of your tourist destination in order to gain votes. In this way you'll boost diffusion and awareness of your brand or tourist destination while collecting user-generated content.
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ideas for promoting restaurants and local businesses
Restaurants, bars, and other catering businesses are an important part of the tourism sector. There are many types of online promotions that they can use to attract customers. Here are some ideas and templates for promoting restaurants and bars as part of a tourism marketing campaign.
- Organizing giveaways on Instagram and Facebook is a great way to generate brand awareness. And it shouldn’t be hard to pick a prize: simply offer a dinner for two in your restaurant or a discount voucher for use in your establishment, and you’ll be sure to attract plenty of new followers.
- Incentivize people to leave reviews and ratings with a promotion like this Survey with a guaranteed prize.
- Is it your restaurant’s anniversary? Run a prize draw among everyone who takes part in your photo, video, or text contest, like in this video contest organized by a restaurant.
- Discover more ideas for promoting your restaurant on social media.
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Travel and transport agencies: ideas for promoting your products
After a very tough couple of years for the travel and passenger transport industries, it’s time for companies to start raising brand awareness among consumers once again. That’s why online promotions are such a good idea. Take a look at the following ideas and put into practice the one that fits your budget and marketing goals the best. They all come with templates to make your life easier!
- Game of Thrones Travel Quiz DEMO and template with themed holiday prize.
- Instagram template for your travel giveaway.
- Facebook template for your travel giveaway.
- DEMO and template for a Puzzle promotion for a travel agency.
- DEMO and template for a tourist landmark tournament. Perfect for attracting users looking for trips and holidays.
- Game of Thrones Travel Quiz DEMO and template with themed holiday prize.
Frequently asked questions
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How can I promote a tourist destination online?
There are lots of ways to advertise your region, town or tourist attraction. Social networks and online channels make it possible for you to reach an extremely wide audience. Often, one-way advertising doesn’t cut through, so it’s much better to use interactive dynamics such as games, promotions, sweepstakes and contests to grab people’s attention. It’s now very easy to implement this type of online action thanks to platforms like Easypromos.
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Is it possible to capture data from online users interested in my tourist destination in a way that’s cost-effective and transparent?
Yes, there are actions you can carry out on social media that will generate plenty of interest and interaction from your audience. Examples include contests, quizzes and games. If you add an incentive—such as access to a prize giveaway or discount codes—you’ll soon see that this is a very effective way of obtaining data from users interested in your destination. The key is to call attention to your promotion and offer a stay at your destination as a reward, thus ensuring that all participants are interested in your product.
Easypromos apps allow data to be captured in compliance with the General Data Protection Regulation (GDPR), making it possible to obtain the express consent of users for the brand to communicate with them at a later date.
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If this is my first time launching an online tourism campaign, which type of promotion should I go for?
We always recommend starting with a simple giveaway on social media. For example, a comment-based giveaway on your Instagram profile will enable you to promote your brand to an interested audience. Display your product as a prize and ask users to participate by commenting on the post with their response to a question that you ask. In this way you’ll see how the audience responds and you’ll start to familiarize yourself with these types of promotional actions.
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Can I see examples of promotions and contests from the tourism sector on social media?
Yes, there are already plenty of brands that develop interactive campaigns on social media and online channels. On this tourism marketing microsite, you can see examples, demos and tourism promotion templates.