Tourism Marketing

Tourism Marketing

Ideas and resources for your tourism marketing campaign

Are you looking for innovative marketing ideas to promote tourism? Do you want to generate visibility for your business, brand, or tourist spot? You've landed at your destination!


Welcome to our travel and tourism marketing hub where we've collected real examples of successful tourism marketing campaigns! Get inspired by our ideas and tips for effective promotional actions and check out our pre-configured templates for tourism and travel promotions. Get a hang of running social media giveaways for travel agencies and hotels, and discover how to generate brand engagement and visibility with contests and interactive games. It's time to create your next tourism campaign.


Table of contents

Our resources for travel and tourism promotion ideas

  • Run social media giveaways - on World Tourism Day and all year round!

    World Tourism Day, on 27 September, is the perfect day for the tourism sector to run promotions. But Instagram, Facebook, and Twitter giveaways are accessible, easy to organize, and available to brands all through the year. Opt for comment giveaways whenever you want to generate engagement and visibility for your travel agency, tourist spot, or business related to travel. Travel social media giveaways will also help you grow your brand, especially if you team up with other tourism-oriented brands. 


    World Tourism Day social media giveaways


    Get started right away and create your giveaway in minutes with one of our templates! Remember, the prize is the key to a successful promotion. Make sure to show it off as much as possible. You could even complement the prize with a free stay at your hotel or a trip to a famous tourist attraction in the region.

  • Some ideas for promoting hotels and tourist accommodation

    It's common for people to book their hotel stays and tourist accommodation after looking at web pages, hotel comparison sites, and social media. Being active on social media helps hotels stand out from the competition, especially during busy periods like the summer holidays. Use social media promotions for your tourism marketing campaign and attract visitors like never before. Want to reap more benefits from your tourism promotions? Add registration forms to maximize lead generation!


    Online interactive hotel promotion ideas

  • Promote tourist destinations with our creative ideas and tourism games

    There are many ways of attracting tourists to your destination or establishment through online channels and social networks. Depending on what your main marketing objective is, one promotional dynamic might interest you more than another. Below, you'll find some success stories and articles showing you the options best suitable for your brand. Take a thorough look at all the examples of branded games you can create for your travel agency or brand. 


    • Discover how a travel agency promoted a new tourist destination with the Scenes app.
    • Prize calendars have become yearly traditions for Christmas and Valentine's Day in the town of Leavenworth, Washington, USA. But it all started as a way to cope with the economic impact of Covid-19, learn how this town launched a digital Advent Calendar that has now become part of their holiday traditions. 
    • Mini-games have the power to engage audiences, as well as better position your brand. Check out some of the most creative examples of games used in tourism marketing strategies.
    • A popular tourist destination in the United States launched a Prize Calendar to generate exposure for their town. 
    • Each year the diving holiday platform Diving Specials organizes a Scuba Girls Diving Photo Contest to grab the attention of women who might be interested in diving.
    • Learn how a Hungarian aqua park attracted visitors with season-opening discounts.

  • Promotion ideas for promoting restaurants and local businesses

    Restaurants, bars, and other catering businesses are an important part of the tourism sector. There are many types of online promotions that they can use to attract customers and better position the brand and service offered, generating engagement and visibility. Here are some ideas and templates for promoting restaurants and bars as part of a tourism marketing campaign. And incorporated registration forms will help lead generation. 



  • Travel and transport agencies: ideas for promoting your products

    After a very tough couple of years for the travel and passenger transport industries, it’s time for companies to start raising brand awareness among consumers once again. That’s why online promotions are such a good idea. Take a look at the following ideas and put into practice the one that fits your budget and marketing goals the best. They all come with templates to make your life easier!



Tourism promotion ideas FAQ's