Posted in: Ideas for your websiteLast update: 25/08/20
Halloween is fast approaching. It’s one of the most creative holidays in the calendar… And a key moment for brands to engage with consumers. Here’s how to use Halloween quiz promotions and survey questions to learn more about your customers and leads.
We’re always talking about the importance of listening to your followers. What interests them? What do they want and what do they need?
Let’s take Easypromos as an example. We have followers all over the globe, and their goal is to increase sales and engagement with online events. So we use social listening and local research to keep track of holidays, festivals, and celebrations in every country where we have followers.
And Halloween is one of those festivals!
Halloween quiz promotions are a great opportunity to learn more about your audience, whether you focus on existing customers or new leads. You can offer your followers some seasonal entertainment, and collect market research for your brand – all with a single app.
Let’s take a look at how it works!
Why Halloween quizzes?
Quizzes are some of the most popular Internet content of all time. They’re quick, entertaining – and they have a completion rate of up to 96%. With the Easypromos applications you can launch a variety of different Halloween quizzes, such as Personality and Knowledge Quizzes, Product Recommenders or even Surveys.
Possibly you’re not 100% sure about the reasons for launching a Halloween quiz. Here are our favorite four:
- Expand the database. The best thing about Halloween quizzes is that they allow you to collect new contact details, as participants share their information in order to enter prize draws and see personalized messages.
- Segment and classify your leads. Apart from growing your mailing list you also learn more about your target audience. You can target your audience better, as you get to know their likes, dislikes, and preferences.
- Market research. Are you planning to launch a new product right in time for Halloween? Launch a Halloween quiz such as Survey to collect market insights.
- Boost engagement. Users that enter your branded Halloween quiz automatically interact with your brand, boosting engagement and concurrently improving brand and product awareness.
Halloween Quiz: test your followers’ knowledge and expertice
Let’s start with a Halloween Knowledge Quiz! You can launch it for your social media followers, newsletters subscribers, or even existing customers.
Simply try our Halloween Knowledge Quiz DEMO to replicate the user experience, and then customize our ready-made template. Change the logo to yours, edit the text, and participation dates, and once you configure the questions you’re ready to launch! Ask questions about Halloween and your brand and products – it’s the best way to stay in the Halloween-theme but also identify loyal customers of your brand.
You probably want to know how to attract more participants… It’s important to incentivize participation! Throw in an attractive prize that you will raffle among all participants of your Halloween quiz, or simply distribute discount codes or vouchers to all registered participants. Remember, the better the prize, the more participants you attract.
Would you like to test more Halloween DEMOs? No problem! We have many different DEMOs and customizable ready-made Halloween promotion templates!
More examples of Halloween Quizzes
We always want to inspire you! So here’s just a few different examples of Halloween quizzes that were launched by a variety of different brands. Here we go!
Here’s an example of a Halloween quiz promotion from Simply. The brand wanted to know if their audience would be able to survive a zombie apocalypse! The brand asked some simple questions about collected new contact details for their database.
The next example is from a brand associated with Halloween, as Snazaroo is a producer of skin friendly face and body paint. The organizers wanted to convert social media followers, therefore, they share a direct link to their Halloween quiz on social media. Interested followers answered questions about Halloween and magic-themed movies for a chance to win some paint right in time for Halloween.
How to create Halloween survey questions
A Halloween survey works in a similar way to Halloween quiz promotions. People go through a quick set of questions, leave their contact details, and have the opportunity to share the promotion with their friends.
But of course, there’s one key difference: there are no right or wrong answers to Halloween survey questions. You’re just trying to find out what people think, feel, and want. You can ask more questions, and in more depth, than with a standard registration form.
Get even more ideas for your Halloween promotions by visiting our Halloween campaign hub, full of ideas, resources, and useful tips!
Do you have some questions? Don’t worry, our customer support team is always ready to assist and inspire!
Kamila PalkaEasypromos marketing team
Publication date: 2013-10-14