Spring sometimes gets lost amid the hustle and bustle of other festivals – like Valentine’s Day, Easter, Mother’s Day and fashion week. But the change in seasons always marks a shift in customer attitudes that you can’t afford to ignore. Shoppers are on the search for new looks, new home décor, new activities and new experiences. And the best way to give them what they want? A quick spring giveaway on social media.
Excerpt: Spring sometimes gets lost amid the hustle and bustle of other festivals – like Valentine’s Day, Easter, Mother’s Day and fashion week. But the change in seasons always marks a shift in customer attitudes that you can’t afford to ignore. Shoppers are on the search for new looks, new home décor, new activities and new experiences. And the best way to give them what they want? A quick spring giveaway on social media.
Spring shopping tends to focus on a few key industries and trends. For example, spring is traditionally the boom season for weddings. Retail brands with an interest in health, beauty and home decoration can expect to see a boost in sales. And travel agencies have learnt to take advantage of the lull between winter holidays and the summer rush to the beach.
In this post, we’ll take a look at some quick spring giveaway ideas for social media. We’ve drawn these 5 ideas from real brands that found success online. Let’s dive in!
Spring giveaway ideas for health and beauty brands
Spring is a big opportunity for health and beauty brands. Consumers are looking for new skincare routines as the weather starts to change – and they’re moving away from cozy winter scents, designs, and pamper products.
Social media giveaways are an effective way to introduce spring products and show shoppers that you’re ready to help. Take this Instagram giveaway from Carner Barcelona, a boutique perfumerie in Barcelona.
Notice how simple the giveaway is. All people have to do is follow the Carner Barcelona page and mention two friends who love the spring season.
Don’t ask your participants for too much, too soon! Use a giveaway to attract new followers and boost your posts – then follow up gradually with sensitive, well-targeted campaigns.
Top tip: Save time with our free social media templates for spring giveaways on Facebook and Instagram! Click here to start.
Spring giveaway ideas for home and garden retailers
Spring cleaning, spring décor, new construction projects as the winter weather ends… March, April and May are also key months for home and garden brands.
In this section, we’ve got two very different spring giveaway ideas to share with you. Our first example, from Compactor Store, is a classic Instagram giveaway.
The brand offered up some handy woven storage baskets to help customers manage their spring cleaning. And, although the prize and the competition rules are simple, Compactor Store brought out the spring theme with some cheerful copy and plenty of emoji.
Top tip: Whatever your brand sells, you can always create seasonal campaigns by picking the right giveaway design. Think florals, plenty of white space and soft pastel colors, and optimistic, upbeat copy. Click here for more design ideas from Printful.
Our next example is a bit of a contrast. Brintons focused in on the spring theme with their choice of prize and Facebook giveaway rules.
“Bundle” prizes like this are always popular with customers. And the beauty of an open question like “Which fragrance reminds you of spring?” is that it starts a real conversation with your followers.
Top tip: With the right question, your giveaways can double as market research. Take Brintons – they can use all those comments to predict their most popular scents for the season.
Spring giveaway ideas for travel and tourism
Opportunities for travel and tourism marketing in spring cut across age boundaries. From spring break for students, to Easter family vacations, to bargain-hunters looking for a holiday deal between Christmas and summer… there’s something for everyone.
And your spring giveaway ideas don’t have to focus on expensive prizes like plane tickets or hotel stays, either. If you’re looking for a quick, budget-friendly campaign, then think about holiday accessories.
Take this giveaway from Enchanting Excursions Travel Agency, for example:
They focused on the spring break market. To help people get read for the season, they offered free hairstyling session… plus a bundle of travel-sized products to stay looking good on your travels.
The travel agency also decided to reach a bigger audience by running a multi-network giveaway that included both Facebook and Instagram followers. And, just like the Brintons example above, they got some valuable customer feedback in response to their giveaway question: “Where are you travelling for spring break?”
Top tip: To offer the hairstyling session, Enchanting Excursions teamed up with a local hairstylist. Co-sponsoring a giveaway is a good way to spread the costs and reach a larger audience.
Spring giveaway ideas for local businesses
Last of all, let’s finish with some spring giveaway ideas to suit every business.
As the weather warms up, people start to spend more time outdoors. Evenings on the sofa are out; fun activities with friends are in. So it’s the perfect time to run local events and get involved with the live community around your small business.
Take this giveaway from lingerie brand My Elenoula. To celebrate the launch of their spring/summer collection, they opened a pop-up store at the All About Women Show. And to entice more shoppers, they offered 3 pairs of tickets to the three-day show.
Or take this example from Under Aurora, another perfume and skincare brand. They also ran a pop-up stall to celebrate spring. And to tempt more people along, they offered one free product of the winner’s choice. To join the contest, followers had to confirm they’d be attending, and bring along their friends too.
Still want more? Click here to learn about our advanced apps for spring promotions – including photo contests, writing challenges, and rewards for referring friends!
Corinna KeefeContent marketer at Easypromos
Publication date: 2018-09-10