We all know that giving customers a chance to win a prize is a good idea because who doesn’t like to win something? And even better than the chance of winning, is to know if you have won right there and then, rather than waiting until the end of a promotion or event, or a randomly given date. That is the magic of Instant Win Sweepstakes.
Running an instant win sweepstakes has a number of benefits for you. Increasing sales, fostering customer loyalty, strengthening customer loyalty, capturing leads, and the list goes on. But to make sure you reap the benefits of such promotional action, the organization and logistics have to be tip top. Fortunately, you don’t have to be an expert in the matter, you just need the help of the experts. And this is where Easypromos comes into the scene. Keep on reading and discover all the tools, ideas, and resources that are available to you and how to use them to organize a successful instant win campaign.
Let’s start with some essentials. Firstly, you have to ask yourself what the main objective of your promotional action is. Do you want to increase your sales? Reward customer loyalty? Capturing new leads? Thus, the answer to this question will determine how to shape your instant win sweepstakes.
The next issue to tackle is regarding the prize or prizes. How many and what kind of prizes will you give away? How will the prizes be distributed along the promotion’s lifespan? You certainly want to make sure that all the prizes are not given away in the first hours of the promotion. But worry not, you can easily manage all these aspects when designing your promotional action with Easypromos. Let’s take a look at how to do it.
Choose an Instant Win Sweepstakes that best fits your marketing objectives
There are a number of different Instant Win dynamics available with Easypromos and each one of them fits determinate objectives. Hence, choosing the most appropriate one will help you achieve your marketing goals. Let’s take a look at some examples of which might be the best kind of promotion depending on the marketing objectives.
Objective: Use an Instant Win Giveaway to capture new leads
If your objective is to gather user information to turn it into new leads, the Instant Win app is a good way to go. All you have to do is configure the registration form to include the information you wish to gather, configure the prize distribution and you’re all set. Finally, users only have to fill out the form, submit it and they will instantly know if they have won a prize.
Objective: Build and/or reward customer loyalty and boost sales
If the idea is to reward your existing customers and build loyalty our Redeem Codes or Validate Receipts apps are the answer.
Use the Redeem Codes app to generate coupon codes and distribute them among customers when they make a purchase. Users simply have to register, enter the code and they will instantly know if they have won.
If you want an alternative to using coupon codes, the Validate Receipts app is the solution for you. Using OCR (Optical Character Recognition) technology, the customers simply have to scan their purchase receipt to participate in the Instant Win Sweepstakes, it’s easy as pie!
Example: Instant Win Sweepstakes to promote a new product
Talking about easy as pie, check out this promotion that Spanish pie and cookie maker Inés Rosales launched to promote a new product. Customers that buy a pack of the brand’s cookies will find a promotional code. All they have to do is register for the promotion, enter the code, and find out if they have won a sample of the company’s new product.
Using Easypromos’ Instant Win app, the company configured the promotion to give out prizes to the first users that register after several preset times each day.
Objective: Entertain, engage, and reward your audience with an instant prize giveaway
Adding a little bit of excitement to your promotion goes a long way. Consequently, that’s exactly what you will achieve with the Spin the Wheel and Scratch & Win apps, our digital versions of all-time favorite games. Offer your customers a spin of the prize roulette for the chance of winning a prize or to scratch a panel to discover if (or what) they have won.
Idea: Include Instant win with Spin the Wheel or Scratch & Win
Set specific times of the day and the first user to participate after the specified time will win a prize. In this example, an online shop offered its customers the opportunity to win discount codes through a digital Scratch & Win. Therefore, the shop used a combination of odds and instant win to distribute the prizes. Some users won a prize by odds and others won because they participated at the time that was preset as a winning moment by the organizer.
Prize management is as important as choosing the right promotion dynamics. Offering appealing and relevant prizes, as well as fairness and transparency, are a must-have in a successful campaign. Choosing the right amount and kind of prizes is up to you. Making it fair and evenly distributed, you can leave it to us. You certainly don’t want unhappy participants or running out of available prizes right after the start of the promotion. Well, Easypromos has your back on this.
Choose the odds and frequency of prize distribution
Once you have decided on the prizes that you will give away, it’s time to decide HOW the prizes will be distributed. The ways of setting this up are: by odds, by winning moments, or a combination of both.
The chance of users winning a prize can be determined by setting the odds for each prize when configuring the promotion. You can also configure it so that the first user that participates after a preset moment (date and time) will win a given prize. And finally, a combination of both: odds + instant win.
Are you unsure whether to distribute your prizes by spin the wheel odds, instant win, or randomly? Contact our support team via chat. Tell us about your idea, prizes, and objectives and we will help you to choose the best way to reward your audience.
Combine Instant Win with other Apps
If you want to give your promotion a little edge and add a twist of randomness to prize distribution, a combination of Instant Win with another app will do the trick. This is an example of a photo contest that combined two ways of giving away its prizes: random draw and instant win.
You can do the same with any other game or contest. Therefore, allocating a certain prize or prizes as Instant Win will help you make sure that you distribute the prizes evenly between the beginning and end of the promotion.
In conclusion, choosing the right promotional action together with a good distribution of prizes will help you achieve your marketing objectives. Download our ready-made promotion templates to create your promotional action in minutes. Additionally, you can contact our customer support team via live-chat if you have any questions, we will be happy to help.
Publication date: 2022-01-18