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24FEB2017

12 Very Frequently Asked Questions about Facebook Timeline Contests
Frequent Questions Facebook

Posted in: Applications for facebook

Do you want to organize a Facebook Timeline contest to energize your fanpage but you get stuck with a lot of questions? Check these 12 Frequently Asked Questions about this type of promotion, then try this type of sweepstakes for yourself… You’ll see that it increases the interaction on your posts on average by 1000% compared to the posts you have now. It’s an ideal tool to awaken your community and increase the reach of your fanpage.

16FEB2017

How to run a YouTube sweepstakes to promote your product or brand
Youtube Sweepstakes

Posted in: Applications,Ideas for your website

If you work in marketing, you already know that visual content is king, thanks to how it engages with the public. And you’ll almost certainly be aware of the phenomenal growth of YouTube, which now has over a billion users. You also might know that during an average month, eight out of 10 people between the ages of 18 and 49 watch YouTube. For this reason, you should think about making the most of this platform to promote your products. We outline the key methods for doing this below.

23JAN2017

Running contests and sweepstakes in Italy
ContestsAndSweepstakes

Posted in: Applications

In Italy, contests and sweepstakes are subject to complex regulations. The chief difficulty resides in the fact that these regulations are open to interpretation. If you want to organize a sweepstakes or contest in Italy, you must take a lot of things into account. And you must respect the regulations if you wish to avoid the severe penalties imposed when procedures are not followed.
Sonia Travaglini from Promosfera, an Italian agency specialized in organizing contests and sweepstakes, takes us through the steps involved in organizing a promotion in Italy.

14DEC2016

How to create your Facebook Live Poll

Posted in: Applications for facebook,Business news,Digital marketing

Have you heard of live polls with Facebook Reactions as a voting mechanism? These types of promotions use Facebook Live technology to stream a video in which users are presented with a question and a series of options. Participants are then invited to use the reaction feature to vote for their favorite option. Because of the powerful viral effect and organic reach of this type of survey, many pages have begun using it as part of their marketing strategy.

However, you should be aware that Facebook prohibits the use of Reactions as a voting mechanism. This might seem surprising, considering how many Pages publish this sort of polls. But Facebook’s guidelines on the correct use of Reactions leave no room for doubt.

Facebook specifies the following practices as not being acceptable ways of using Reactions:

If using Reactions as part of a poll, don’t use Reactions in the following ways:

  • Don’t associate a Reaction with something that doesn’t match its emotional intent (ex: “choose angry if you like the cute kitten”).
  • Don’t make Reactions the most distinctive or prominent feature of your creative.
  • Don’t use Reactions for polls in video where the whole stream consists of static or looping graphics or images

Facebook Guidelines Reactions for Polls

But it’s not all bad news! In Easypromos we’ve developed an app that enables you to take full advantage of the potential and virality of Facebook Live in a way that’s 100% compatible with Facebook Guidelines. The app is called Facebook Live Polls and it enables you to present a question that participants can then vote on by leaving comments with different words. In addition, you’ll also be able to set up the Survey so that the user can use a specific hashtag, which will give you more control. You’ll also have a reactions counter to display the voting results in real time. Check out the example below:

If you’d like to see our Facebook Live Poll, click here.

The main characteristic of this app is its ease of use. It enables you to create a poll quickly, straightforwardly, and in a way that’s totally compatible with Facebook’s guidelines. Most important of all, since no programming skills are required, you can have the poll ready in minutes. All you’ll need to bring to the table is your own creativity.

Read more »

17NOV2016

Create an Advent Calendar for Your Christmas Promotion
build_an_advent_calendar

Posted in: Applications

The Advent calendar is one of the most popular Christmas traditions. There are many different types, but usually they have 24 windows with a little gift or chocolate behind each one. Starting on December 1, a new window is opened each day to reveal a surprise: chocolate, candy, figurines, and so on. This countdown to Christmas generates ever-growing excitement and expectation. Why not recreate this spirit with your online community? Make an Advent calendar promotion and your followers will be hooked by the daily incentive to come back and see what gift you’ve prepared for them each day.

28OCT2016

How to contact followers via Instagram
header_howtocontactfollowersviainstagram

Posted in: Applications for Instagram

Instagram has become an excellent window display for brands to offer products that are attractive and easy to publicize with aesthetically pleasing photos. Instagram asks its community to work together in making the network an “authentic and safe place for inspiration and expression.” For this reason, the network fosters respect for community rules and proposes very specific guidelines for good communication between profiles, and therefore between brands and personal users. Here we explain what you should keep in mind if you want to communicate directly with participants via Instagram.

25OCT2016

Top Tips for Social Media Promotions
Top Legal Advice from PromoVeritas

Posted in: Applications

Running your promotion on Social Media platforms will enable you to reach a large audience very easily, but there can be pitfalls. A small flaw can damage a brands reputation in seconds, or the campaign can be blocked by the platforms for breaches of their various complex rules, or even worse, you could be breaking national laws by the way you gather and use data or run the promotion itself.

13OCT2016

Validate promotional QR codes with your phone using the Validation Portal
validate_promotional_qr_codes

Posted in: Applications

Many small businesses with brick-and-mortar stores use social networks and other online channels to incentivize purchases, attract clients, and encourage their followers and online fans to become real customers. Distributing coupons or discount codes is one of the best ways of achieving this objective, but many clients ask us: How can I make sure that people don’t use the code more than once? Good question! ;-)

08SEP2016

7 Ideas for Facebook Sweepstakes
7 Different Ways To Carry Out A Facebook Sweepstakes

Posted in: Applications for facebook

Facebook sweepstakes are one of the promotion types most frequently used by brands and businesses to make their Pages more dynamic. Such promotions can facilitate wider post diffusion, boost community engagement and, to a lesser extent, grow a fan base. There are a variety of Facebook sweepstakes that can be carried out. Below, we list 7 simple sweepstakes that you can run from a post on your Facebook Page.

06SEP2016

Running Several Sweepstakes from a Single Facebook Post
How To Run Several Sweepstakes from a Single FB Post

Posted in: Applications for facebook

You can now create a post on your Facebook Page and run a number of sweepstakes from it quickly, easily and transparently. The Easypromos Sweepstakes Platform allows you to create more than one sweepstakes from a single post. It also enables you to clearly identify the sweepstakes individually so that participants can see the winners of each sweepstakes. This feature comes with the Basic subscription, helping you to give your sweepstakes strategy continuity and diversity.