19APR2018

Use Sweepstakes to Boost Conversion Rates of Your Facebook Lead Ads Campaigns
Facebook Lead Ads Campaigns

Posted in: Applications,Applications for facebook

The main goal of Facebook Lead Ads campaigns is to provide companies and brands with a database of qualified users. These users might have the ideal characteristics to receive an e-book, be subscribed to a newsletter or test a product. The value of each lead is decided by the organization itself and based on the needs of the company. Why not maximize the potential of this advertising format? Below we give you some tips on how to improve the conversion of your Facebook Lead Ads by combining them with sweepstakes and thus improving the CTR. Ready?

16APR2018

Ideas for your World Book Day Promotion
header_ideas_for_your_world_book_day_promotion

Posted in: Applications,Events

Do you represent a publishing house or a bookshop or do you write a blog about books, maybe you’re even a writer yourself? It can be a good idea to promote new books, a new edition or a special book gift package on social networks because there you can find interested readers. Some may already know you or the author but some may hear about you for the first time. Online promotions are a very good way to reach your target audience, increase the reach of your online communication and engage with users.

12APR2018

Advantages of a prediction app in your social media strategy
advantages_of_a_prediction_app_social_media_strategy

Posted in: Applications

Using a prediction app in your social media is a clever strategy. By using a system of polling you will increase engagement, traffic and publicity for your social media. Here are some reasons why a prediction app is a great idea.

11APR2018

What Are Facebook Lead Ads and How Can You Create a Successful Campaign With Them?
facebook lead ads

Posted in: Applications,Applications for facebook

Advertising on Facebook continues to evolve, providing new ways of reaching your target audience. Each day brings flexible new options that adapt to the needs of companies and brands. One of the most versatile of all advertising models is that of Facebook Lead Ads. If you don’t know what they are or how to integrate them into your Online Marketing strategy, keep reading. Below, we outline the most essential tips for ensuring that your next campaign is a success.

29MAR2018

How to Adapt to the New Instagram Algorithm
Instagram algorithm

Posted in: Applications,Applications for Instagram

In March 2016 Instagram announced a change in its algorithm from chronological to algorithmic. This change had not really been noticeable until quite recently. Since the new algorithm was launched in the second quarter of 2016, it is estimated that a profile’s content is only reaching an average of 10% of its followers. In this article we’re going to look closer at what this change means for brands and how sweepstakes can help deal with this new algorithm. We’ll also give you some extra tips for adapting to the algorithm.

28MAR2018

Use a Poll Maker to Increase Engagement on your Social Media Profiles
header_use_a_poll_maker_to_user_on_your_social_media_profiles

Posted in: Applications,Ideas for your website

A poll is a great way to gain access to your followers. You can engage with them, learn about their opinions and also receive feedback. Here is how to use a poll maker to increase engagement on your social media profiles!

28MAR2018

9 FAQ About Twitter Sweepstakes
FAQ about twitter

Posted in: Applications,Applications for Twitter

Are you thinking about running a Twitter sweepstakes to grow your online following and promote your brand? Then check out these 9 FAQ first! We’re sure that this article will answer any questions you may have. Once your doubts have been allayed you can run your own Twitter sweepstakes. You’ll soon see that it’s a great way of growing your followers, engaging your community and boosting the reach of your tweets. It’s an ideal tool for any brand that regularly uses Twitter to communicate with customers or leads, or for companies that know they’d benefit from having a Twitter marketing strategy but don’t know where to start.

12MAR2018

How to Pick A Winner of a Facebook Sweepstakes
pick_a_winner_of_a_facebook_sweepstakes

Posted in: Applications for facebook

So, you’ve created a sweepstakes in Facebook and you have lots of participants, but you don’t know how to pick a winner randomly and transparently. Sound familiar? There are a number of tasks to be carried out when creating an online promotion, and one of the most important of these is selecting the winner. Below, we explain what you need to consider when selecting a winner for your Facebook sweepstakes.

08MAR2018

How to Run Instagram Giveaways Including Sponsored Posts
header_instagram_giveaways_including_sponsored_posts

Posted in: Applications for Instagram

Instagram now has more than 2 million active advertisers each month and this figure will most likely continue growing along with the popularity of the social media platform. It’s easy to create an ad on Instagram with options such as promoting a post which is done from the app itself in just a few steps. But even so, the platform that actually manages these ads is Facebook and this can lead to some difficulty when running giveaways on Instagram. If you are using sponsored posts to disseminate your Instagram sweepstakes, this article will be very useful as it explains what you need to keep in mind to run them successfully.

28FEB2018

5 Instagram Marketing Actions that All Brands Need to Know
infographic_5_basic_actions_on_instagram

Posted in: Applications,Applications for Instagram

Companies should have clear Marketing and communication goals, and they should also think about which channels are most suitable for achieving these goals. It’s worth keeping in mind that 80% of Instagram users follow the Instagram feed of at least one company, and that the platform now has 800 million monthly active users all over the world. All brands should consider whether to incorporate presence on Instagram into their business strategy.