An influencer giveaway is a promotional campaign where a brand partners with a content creator to offer a prize to the creator’s audience in exchange for a specific participation action, usually commenting on an Instagram post and sometimes mentioning other…

Running an Instagram contest can help brands increase engagement, generate visibility, collect user-generated content (UGC), and grow their audience. Depending on the format, contests can also help capture participant data, encourage content creation, or generate recurring interaction with followers.