One of the challenges for companies that want to be present on Facebook is the good old “And now what?”. “And now what?” happens just after one creates a Facebook Fan Page, unless you have the budget for a social media consultant or agency. The administrator has followed all the steps to sign up and once the page is online, doubts arise: What should I do? What should I say? How do I get fans? We all know beginnings are hard so taking a practical focus based on our experience, we here offer a short guide of first steps that will help you get to this critical mass of, let’s say, 1000 Facebook Likes. We hope it is useful!
1. Create a quality image:
Once the Fan Page is open to the public and before you start sharing it with your contacts, make sure that you have good cover and profile pictures. These should of course be aligned with your brand image. Whether it is a logo or a picture representing your products/services, it is extremely important that the images have good resolution and correspond to the sizes determined by Facebook: cover picture of 851×315 pixels and profile picture of 160×160 pixels. Blurry photos or images with colors that don’t match would give a bad image of your brand.
You can find more information on the following Facebook page: What are the guidelines for my Page’s cover photo?
Read more »